Design & User Experience for a Social Website
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Social Media is more than just the networks. Having a site built for sharing and engaging is important for your Social Media Marketing strategy. No Pork Pies talk about how to build your influence online and have a site designed to maximise user engagement
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Design & User Experience for a Social Website
- 1. Marketing in a Social Age www.noporkpies.com
- 2. About No Pork Pies www.noporkpies.com
- 3. Design & User Experience www.noporkpies.com
- 4. What is social media? www.noporkpies.com
- 5. What is social media? Social Networks/ Channels www.noporkpies.com
- 6. Social media = THE WEB! www.noporkpies.com
- 7. Social media Social media’s success isn’t through the development of technology... ...it’s through mass audiences’ willingness to participate in the use of that technology. www.noporkpies.com
- 8. Your approach • Social media is a shift in marketing • It’s not about broadcasting, so don’t expect to generate engagement from constantly selling • Time to build relationships!! www.noporkpies.com
- 9. Time to build influence Social media success relies on the ability to become an expert within your chosen space. Anyone can create a lot of content but a brand that is passionate becomes influential. Influence results in followers and a real ability to build a loyal customer base. www.noporkpies.com
- 10. How? Brand Message Message Broadcasting Relationships Discovery Design/Creative Influence Research/Understanding www.noporkpies.com
- 11. Build for the user Make sure your site is built to be responsive www.noporkpies.com
- 12. Build for the user Don’t expect people to come to your site to engage – you should interact in their existing channels www.noporkpies.com
- 13. Build and design • Design within the correct channels • Build your website for interaction • Sharing is your key objective • Make sure you make it easy to engage and share www.noporkpies.com
- 14. Integration WordPress is your friend! As are a lot of other free plugins – Addthis, Facebook Connect, Google Analytics www.noporkpies.com
- 15. Educate You want people to help with your social media marketing, but this isn’t normal for them. • Educate them • Encourage the early adopter • Reward them www.noporkpies.com
- 16. Make it natural ‘Not only do I think it is an interesting topic, but I think it is the ‘only’ topic. Turning real life behaviours into social features is what this is all about.’ Joshua Porter www.bokardo.com www.noporkpies.com
- 20. Does everyone use your site the same? I’m an individual My needs are different to yours Why do I get the same information as everyone else? www.noporkpies.com
- 22. Building a community Think about your site less like a shop and more like a pub www.noporkpies.com
- 24. How to encourage people to contribute Kollock’s 4 Motivations for Contribution 1. Reciprocity 2. Reputation 3. Increased sense of efficacy 4. Attachment to and need of group www.noporkpies.com
- 25. Can you do it? To become an influencer isn’t a simple process. • Design for the user – and segment • Make sure you are in the right spaces • Make sure you have designed for the right devices • Understand your audience • Be human!! www.noporkpies.com
- 26. Think about the future www.noporkpies.com
- 27. Build for now, educate for the future • Don’t confuse your current audience, but think about how you can learn more about them – evolution rather than revolution • Think about the Tesco’s Club Card or Amazon www.noporkpies.com
- 28. Build it and they will come! Don’t expect people to come running to your lovely new site or Facebook page. Now you’ve got the design and experience working, it’s time to get the benefits of the marketing! www.noporkpies.com