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TradeAds.eu  online ad exchange Advertisers Presentation
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Advertiser Advertiser www.tradeads.eu
About TradeAds.eu ,[object Object],[object Object],[object Object],Advertiser www.tradeads.eu
Opportunities and benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Advertiser www.tradeads.eu
Bidding process ,[object Object],[object Object],[object Object],[object Object],[object Object],Advertiser www.tradeads.eu
Bidding process (example) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Advertiser www.tradeads.eu
Choosing the winning ad Advertiser Uploads creative  in TradeAds Available pool of creatives Ad call is generated from the website. Geographical targeting, frequency capping Demographic targeting, campaign optimization Eligible creatives enter the auction Highest paying creative is served. Inappropriate creative is blocked. Back Office  Team Advertiser www.tradeads.eu Publisher. Targeting Process Bidding Process
Types of campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Advertiser www.tradeads.eu
4 steps to implement a campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Advertiser www.tradeads.eu
Optimizing a campaign ,[object Object],[object Object],[object Object],Advertiser ,[object Object],www.tradeads.eu
Pricing and Optimization ,[object Object],[object Object],[object Object],[object Object],Advertiser www.tradeads.eu
Advantages of dynamic pricing Quantity Price 1 2 3 4 5 6 = ad impression Advertiser www.tradeads.eu € 1.12 eCPM €  0.5 eCPM €  0.9 eCPM €  3.5 eCPM €  2.95 eCPM €  3.32 eCPM €  2.2 eCPM €  1.55 eCPM €  4.25 eCPM €  5.8 eCPM In previous model you were never buying with this price In previous model other advertiser was getting this valuable inventory You are still paying on average less than your desired price
Portfolio ,[object Object],[object Object],[object Object],www.tradeads.eu
Contact Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tradeads.eu

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Tradeads.Eu

  • 1. TradeAds.eu online ad exchange Advertisers Presentation
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Choosing the winning ad Advertiser Uploads creative in TradeAds Available pool of creatives Ad call is generated from the website. Geographical targeting, frequency capping Demographic targeting, campaign optimization Eligible creatives enter the auction Highest paying creative is served. Inappropriate creative is blocked. Back Office Team Advertiser www.tradeads.eu Publisher. Targeting Process Bidding Process
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Advantages of dynamic pricing Quantity Price 1 2 3 4 5 6 = ad impression Advertiser www.tradeads.eu € 1.12 eCPM € 0.5 eCPM € 0.9 eCPM € 3.5 eCPM € 2.95 eCPM € 3.32 eCPM € 2.2 eCPM € 1.55 eCPM € 4.25 eCPM € 5.8 eCPM In previous model you were never buying with this price In previous model other advertiser was getting this valuable inventory You are still paying on average less than your desired price
  • 13.
  • 14.

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