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This presentation was held at the re-launch of Socialsquare in Copenhagen on March 1st 2012. In the presentation we state that the next Internet paradigm will be focused digital products and services (and that as a consequence social media will die), that the future belongs to the ones building these services; the challengers, and that this calls for a new type of agency.
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Digital companies such as Facebook, Twitter, Instagram and Google are surely disrupting the world of marketing and communication, but moreover they are radically changing the concept of how companies operate. Today’s fastest-growing, most profoundly impactful companies are using a completely different operating model, that at heart are more purposely agile, lean and entrepreneurial. Digital companies operates at lower cost, at higher speed and with less organizational friction. They are vastly more innovative and disruptive despite their lack of domain knowledge. They are attracting highly passionate and skilled people. And they are ultimately creating better products and services than age old legacy companies have been able to. Think Nest+Google vs. Danfoss. Think Netflix vs. Blockbuster. Think Airbnb vs. Hotels. Literally no industry is going to be untouched by the proliferation of the digital companies. So as an established company it is not enough to be actively present on social media, you’ll also need to work like a digital company to keep up. How do you do that? On this event, we will present our thoughts on the operation models that is changing the world and we will discuss with the audience, what it takes to work like a truly digital company? What tools and process are needed? What competences are needed? and what are the benefits of operating like a digital company? The event will be a mixture of short perspectives from the Partners Martin and Magnus from Socialsquare and discussions with a panel of clued-in people. Follow the hashtag for the event to see announcements about the panel.
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This presentation was held at the re-launch of Socialsquare in Copenhagen on March 1st 2012. In the presentation we state that the next Internet paradigm will be focused digital products and services (and that as a consequence social media will die), that the future belongs to the ones building these services; the challengers, and that this calls for a new type of agency.
R.I.P. Social media
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Digital companies such as Facebook, Twitter, Instagram and Google are surely disrupting the world of marketing and communication, but moreover they are radically changing the concept of how companies operate. Today’s fastest-growing, most profoundly impactful companies are using a completely different operating model, that at heart are more purposely agile, lean and entrepreneurial. Digital companies operates at lower cost, at higher speed and with less organizational friction. They are vastly more innovative and disruptive despite their lack of domain knowledge. They are attracting highly passionate and skilled people. And they are ultimately creating better products and services than age old legacy companies have been able to. Think Nest+Google vs. Danfoss. Think Netflix vs. Blockbuster. Think Airbnb vs. Hotels. Literally no industry is going to be untouched by the proliferation of the digital companies. So as an established company it is not enough to be actively present on social media, you’ll also need to work like a digital company to keep up. How do you do that? On this event, we will present our thoughts on the operation models that is changing the world and we will discuss with the audience, what it takes to work like a truly digital company? What tools and process are needed? What competences are needed? and what are the benefits of operating like a digital company? The event will be a mixture of short perspectives from the Partners Martin and Magnus from Socialsquare and discussions with a panel of clued-in people. Follow the hashtag for the event to see announcements about the panel.
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How Race, Age and Gender Shape Attitudes Towards Mental Health
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AI Trends in Creative Operations 2024 by Artwork Flow.pdf
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Skeleton Culture Code
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PEPSICO Presentation to CAGNY Conference Feb 2024
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Content Methodology: A Best Practices Report (Webinar)
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How to Prepare For a Successful Job Search for 2024
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Social Media Marketing Trends 2024 // The Global Indie Insights
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Trends In Paid Search: Navigating The Digital Landscape In 2024
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5 Public speaking tips from TED - Visualized summary
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ChatGPT and the Future of Work - Clark Boyd
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Getting into the tech field. what next
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Google's Just Not That Into You: Understanding Core Updates & Search Intent
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How to have difficult conversations
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Introduction to Data Science
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Time Management & Productivity - Best Practices
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The six step guide to practical project management
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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
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