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In-app payment UX considerations
Webinar
Jan Krebber @krebbixux
Senior User Experience Consultant
Overview
2 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
• Fundamentals
• Flows
• UX offering
• Take home messages
Fundamentals
If the customer cannot find the product, the
customer cannot buy the product.
4 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Jacob Nielsen
Content is king.
5 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Primary and only action is to purchase the
item.
6 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Make people feel good and confident while
buying.
7 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Support your paying customers.
8 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
No registration.
9 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
The purchased item is immediately and
always available.
10 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Purchased items must be restorable.
11 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Flows
Give before you take.
13 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Guide people after trial period has ended.
14 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
If purchase results in a significant layout
change, no notification is required.
15 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
If purchase results in minor layout changes,
a notification is recommended.
16 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Make purchase notification an integral part.
17 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Separate unsold and sold items.
18 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
If there is no in-game store, let people
continue playing as soon as possible.
19 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
If there is an in-game store, navigate to it
after each purchase.
20 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
It is the author’s responsibility to restore
purchased content.
21 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
UX offering
You find more UX tips from the UX library.
23 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
24 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Literature and links.
25 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
• Nokia X UX guidelines
http://developer.nokia.com/resources/library/nokia-x-
ui/index.html
• Nokia In-App-Payment API documentation
http://developer.nokia.com/resources/library/nokia-x/nokia-in-
app-payment/nokia-in-app-payment-porting-guide.html
• Android UI guidelines
https://developer.android.com/design/index.html
• Nielsen Norman Group, www.nngroup.com
• 4ourth mobile, www.4ourth.com
Take home messages
If the customer cannot find the product, the
customer cannot buy the product.
27 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Jacob Nielsen
Give before you take.
28 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Make purchase notification an integral part.
29 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Thanks to:
- Maaike Beenen,
- Sanna Hiukka,
- Petri Kiukkonen.
Thanks. 
Jan Krebber
ext-jan.krebber@nokia.com
@krebbixux

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Nokia In-App Payment - UX considerations

  • 1. In-app payment UX considerations Webinar Jan Krebber @krebbixux Senior User Experience Consultant
  • 2. Overview 2 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux • Fundamentals • Flows • UX offering • Take home messages
  • 4. If the customer cannot find the product, the customer cannot buy the product. 4 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux Jacob Nielsen
  • 5. Content is king. 5 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 6. Primary and only action is to purchase the item. 6 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 7. Make people feel good and confident while buying. 7 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 8. Support your paying customers. 8 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 9. No registration. 9 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 10. The purchased item is immediately and always available. 10 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 11. Purchased items must be restorable. 11 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 12. Flows
  • 13. Give before you take. 13 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 14. Guide people after trial period has ended. 14 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 15. If purchase results in a significant layout change, no notification is required. 15 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 16. If purchase results in minor layout changes, a notification is recommended. 16 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 17. Make purchase notification an integral part. 17 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 18. Separate unsold and sold items. 18 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 19. If there is no in-game store, let people continue playing as soon as possible. 19 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 20. If there is an in-game store, navigate to it after each purchase. 20 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 21. It is the author’s responsibility to restore purchased content. 21 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 23. You find more UX tips from the UX library. 23 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 24. 24 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 25. Literature and links. 25 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux • Nokia X UX guidelines http://developer.nokia.com/resources/library/nokia-x- ui/index.html • Nokia In-App-Payment API documentation http://developer.nokia.com/resources/library/nokia-x/nokia-in- app-payment/nokia-in-app-payment-porting-guide.html • Android UI guidelines https://developer.android.com/design/index.html • Nielsen Norman Group, www.nngroup.com • 4ourth mobile, www.4ourth.com
  • 27. If the customer cannot find the product, the customer cannot buy the product. 27 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux Jacob Nielsen
  • 28. Give before you take. 28 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 29. Make purchase notification an integral part. 29 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
  • 30. Thanks to: - Maaike Beenen, - Sanna Hiukka, - Petri Kiukkonen.