Our talk at Social Media Summit, 28 April 2009.
Case study - Mobile Jam Fest
How To Use Social Media To Promote Creativity, Make Positive Social Changes, And Connect People
6. Mobile Arts Festival is an international youth creativity
competition for ages 14-29. MJF brings together youth to
collaborate in the areas of creativity, education and social
awareness.
7. MJF Platform for
Non-Profit Organizations
Used as a platform for NGO and Non-Profit organizations
to increase the capacity of their youth media programs
and initiatives.
The “Creative Class” platform allows youth from
classrooms and programs around the globe to connect
and collaborate for an international “digital” cultural
exchange.
8. Millions of Youth.
Safe.
Digital Cultural Exchange.
Global Classroom
• Media training
• Competitions
• Educational Tools
• Youth Festivals
• 67 Countries
• Millions Youth
• Media/Classroom
delivery
• Network all
Youth together
9. MJF Platform for
Brands
Provides brands the opportunity to execute their own
user-generated, social networking initiatives and
contests.
The power of MJF is now in the hands of the brand,
and ultimately their customer.
The platform also comes with its own built in
audience, connecting directly to MJF and all other
network organizations.
10.
11.
12. The concept of
mobile is not just a
platform or a device
but a way of life.
Mobility offers
creators and users
access; however,
wherever and
whenever they want
it.”
Craig Goodwill,
Creator of Mobile Jam Fest
13. From the party to the
protest, from the
concert to the
community centre.
Youth create and are
inspired everywhere.
14.
15. Contest Launch
Website Contest
Education
User Generated
Workshop
Content
online/offline
Social Networking
Live
Concert, Content
Generation
16. MJF Blog
MJF
YouTube
Members
MJF
Twitter
Contests
MJF
Facebook
School
MJF TV
MySpace
Live
Events
17.
18.
19. Film
Music
Photography
Fashion
Machinima
Millenium Development Goals
All sides of the creative
individual are represented at
MJF.
32. Over 50 Million Impressions
Over 300,000 unique visitors
Over 4 Million page views
3000 photo entries
Hundreds of films from around the world.
Over a 200 music entries.
10,000 mobile “video” downloads (6 weeks)
across all 3 networks. (Bell, Rogers, Telus)
MJF Finalists are entered directly into the CFC WSFF.
Documentaries broadcast and shown throughout
Canadian
Universities and high schools
Formed new strategic partnerships to increase
MJF reach and impact.
Copyright Culture Creatives and Company 2007
33.
34.
35. Website
design &
development
SM
development,
Contests
content,
convos
Content
Marketing
Production
Events Sponsorship
36.
37. Target audience
Values
Positioning
Persona development
Visual branding
Experience design
Messaging
Social Media visibility
Social Media “living”
Evolution
40. Strategy Tactical Plan -> Execution
Concept
1.
Requirements
2.
Technology selection
3.
Information Architecture
4.
Wireframes
5.
Mock ups
6.
Content
7.
Front end
8.
Back end
9.
Testing
10.
Launch
11.
Maintenance
12.
41.
42.
43. Clearly define Who, Why, What
• Have a clear mission
• Have measurable goals
• Thorough understanding of the target audience
especially their communication culture
• What’s the carrot?
Use the right tools
• Employ best Web and project management practice
• Select the right platforms and technologies
• Assemble the right team
44. Emphasize best practices
• Employ digital processes
• Focus on project management
• Do not confuse viral with “launch and see it grow”
Place Social Media in a holistic framework
• Integrate online and offline
• Develop a unique brand (persona and voice)
• Build, nurture and grow social connections
• “Live” Social Media
• Do not forget it is social – connect with passion!
45. Thank you.
Your Thoughts?`
Evelyn So Craig Goodwill
evelyn.so@noesium.com Craig@mobilejamfest.com
www.noesium.com www.mobilejamfest.com
Twitter: @evelynso Twitter: @mobilejamfest