Once your business is off the ground, the huge next step is marketing. Noble Newman walks you through some of the important steps in marketing and branding your business.

1. Marketing
Your
Business
By Noble Newman
NobleNewman.net

2. Marketing Your Business
Marketing can be a complicated field that
requires much expertise. You need to
know what the consumers are looking for
and how best to appeal to them.
Small businesses often complain that they
aren’t good at marketing and it doesn’t
work for them, while the issue is actually
only the way they’re attempting to
market.

3. TIP# 1
KEEP A
UNIFORM
THEME

4. Uniformity
It’s important to market your business
with a uniform look on all platforms.
Design your logo, the layout of your office
or store, social media profiles, and
advertisements with the same colors and
style and then use your logo as much as
possible. If you have a website, Twitter,
and Facebook page, make all the names
and handles the same so people know it all
connects back to your business.

5. TIP# 2
UPDATE
YOUR ADS

6. Updating Ads
If you do have advertisements in
magazines, newspapers, or on billboards,
update them regularly or the
advertisements become stale. People
notice change and it will pay attention to
your new advertisements and business.
Also make creative content that is funny
or catchy.

7. TIP# 3
IDENTIFY
THE
AUDIENCE

8. Identify Your Audience
The most efficient way to market and
grow your customer base is to first
identify your audience. You can then
research ways proven to best reach that
group of people and work on making them
more aware of your business. You’ll be
able to focus on the most effective
marketing methods instead of spreading
yourself too thin.

9. TIP# 4
SPONSOR A
CHARITY
EVENT

10. Charity Event
Another great way to connect with the
local community and raise awareness for
your small business is sponsoring some
sort of charity or community event. It
makes your business more well-known,
while also helping a cause you feel
passionate about. Depending what your
business is, you can even use skills,
services, or goods to help out the cause or
give away at the event.

11. TIP# 5
NETWORK

12. Network
Networking can be incredibly beneficial as
well. Come up with a short overview of
your business, then use it to explain to
new connections what you do. Network
with experts in your industry and seek
their advice, while also connecting with
other small business leaders. Attend or
organize a networking event yourself and
invite the local professionals.

13. TIP# 6
UTILIZE
SOCIAL
MEDIA

14. Utilize Social Media
Nearly everyone has social media accounts and
uses the internet to some degree. In order to
reach a lot of people, it’s important that your
business utilizes social media. People will Google
your business and it’s important to have an
updated website (a blog about your industry
would be useful too). Create a Twitter account to
tweet out relevant articles and updates about
your company. Use a Facebook page to post
updates and content and also allow people to
review your business. The more active you are on
social media, the more people you’ll reach.