Does 21st Century Technology change any rules for fundraising?
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With 20,000,000 Facebook users in the UK and 54% of social networking site users over 35, most of your donors are somewhere online. Social networking users will visit your website nine times more often. Is all your knowledge and experience obsolete? Learn about the benefits of tapping into the internet market and what works for technology based fundraising. The training was delivered as part of the fundraising fair at the Directory of Social Change.
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Does 21st Century Technology change any rules for fundraising?
- 1. Noam Kostucki How to use 21st Century Tech? Part 1: communicate with your staff
- 5. 5
- 8. General: business, music, blogging, videos 130,000,000 Friends and family 500,000,000 Live updates: general 160,000,000 Sharing videos: 6,300,000,000 videos 3rd most visited website in world Free calls, video calls and audio conferences 11,000,000 Professional social network 80,000,000 Sharing photos: 4,000,000,000 pictures 32,000,000
- 9. Social Media in Numbers... •2nd best reason to buy = Online posts (Small World Labs) •23,449,100 = Facebook users in the UK (Digital Buzz) •82% = internet time spent on Social Media (Nielsen Wire) •54% = Social Media users over 35 (Universal Maccan) Social Media Users vs 20th Century Laggers... ✓visit your website = 9x more often (Small Lab World) ✓visit your website = 6.5 min versus 38 sec (Small Lab World) ✓spend = 54% more (Ebay) ✓loyalty = 50% longer (AT&T)
- 12. Are you also confused?
- 13. 13 • Wikipedia: 181 SNS • Mashable: 350+ SNS • Ning: 2,000,000 SNS 13 2,000,000
- 15. 1515
- 17. Do you recognize this painting? The Family of Sir William Young talking about you on Facebook.
- 18. You don’t believe me?
- 21. 21
- 22. Charlie Simpson
- 23. $487,500 for Haitian charities
- 24. 24
- 25. 25 1 tweet raised £7,000
Notas do Editor
- Very often I feel like this… How many of you feel like this?
- How many of you like social media?
- How many of you like fundraising?
- How many of you have a cause they care about so strongly they feel compelled to do something about it?
- So people are going crazy about this social media thing… why? What is it about it that’s so exciting?
- How large is your network (ie. How many people’s phone numbers you have in your mobile)? How large is your charity’s network? … how does it compare to social networks?
- Numbers in January 09 - Facebook = 240,000,000 – myspace = 250,000,000 – Twitter = 11,000,000 – LinkedIn = 40,000,000 Jan 2009: MySpace: 263,000,000 Facebook: 250,000,000 Twitter: 11,000,000 LinkedIn: 36,000,000 Flickr: 32,000,000
- Online Post > 1st = word of mouth
- Might look like rocket science…
- 7 yr old who set up to £500 and ends up raising £210,000
- Sweet Seeds for Haiti promotion in its FarmVille social game had raised over $487,500 for the Haitian charitiesFATEM.org and FUNKOZE.org. Since it is known that 50% of all proceeds from the Sweet Seeds for Haiti sweet potato seed virtual item go to charity, that means Zynga generated nearly $1 million in revenue through sales of that single virtual good alone.
- So how do you fundraise using social media? The same way as you used to, but with a new technology…