YouTube has completed beta testing of a new channel page now available to all users and brands. The new “One Channel” design puts featured content front and center and matches the aesthetic of Google+. YouTube has also announced several new features that aid in organizing and promoting videos on individual channels. This POV explains the news design and what to expect in the future.

1. YouTube One Channel Redesign
March 15, 2013
Example of a client-themed cover slide

2. 2
Executive Summary
YouTube has completed beta testing of a
new channel page now available to all
users.
The new “One Channel” design puts
featured content front and center for
new users and matches the aesthetic of
its social network Google+.
YouTube has also announced several
new features that aid in organizing and
promoting videos on individual
channels.
This POV explains the news design and
what to expect in the future.

3. 3
YouTube’s New One Channel Design
Current Channel Page “One Channel” Design
In early February, YouTube debuted a new channel page layout and design
as well as several new features for video management. As of March 15, the
new “One Channel” design is available to all users.

4. 4
New Design Aligns with Google+
“One Channel” Design Google+ Profile Design
The new One Channel design features a single column design with sidebars
to the left and right. The layout is very similar to the current look and feel
of Google+, reflecting Google’s strategy of putting its social network
platform at the center of all Google activity.

5. 5
YouTube Integration within Google+
In December 2012, Google announced better integration of YouTube within
Google+ profiles. By linking a YouTube account to Google+, users and
brands can create a YouTube tab featuring uploaded videos.

6. 6
YouTube’s One Channel Design
Channel
Page
Banner
YouTube
Channel
Guide
Featured
Channel
Tabbed List
Channel
Navigation
Social
Profile
User Buttons
Channel
Trailer
“Shelf” of
Featured
Playlists

7. 7
Social Profile Buttons
• Links to social networks
and web pages are now
featured over the channel
page banner
• Custom links can also be
added to any URL outside
of YouTube
• New features eliminate
HTML coding previously
needed to hot link
channel banners

8. 8
Discussion and About Tabs
• The channel description and links have
been moved to a separate About tab
• Channel comments have
been moved to a separate • Featured channels are displayed on
Discussion tab the About Tab as well as on the static
right hand sidebar of the main channel
page

9. 9
Channel Banner and Responsive Design
• The Background Image
has been eliminated,
leaving a single channel
banner for customizable
branding
• When designed to
specific guidelines, the
channel banner will
automatically resize for
PC, tablet, and mobile
viewing

10. 10
Channel Trailer
• Channel pages can feature a
video for visiting users that
are not subscribed to the
page
• Subscribers that visit a
channel page will not see this
video and will see an activity
feed instead
• The video is an opportunity to
introduce users to the
channel and encourage them
to subscribe

11. 11
Bulk Editing
• Within the video
manager, users can now
apply bulk actions to a
selection of videos
• Actions include changing
privacy setting, enabling
ads on videos, adding
tags, changing titles, or
editing categories

12. 12
Tag Management
• Users will be able to view and
manage tags used in videos,
similar to popular blogging
platforms
• Along with tag management
abilities, playlists can be
made on the fly based on
common tags

13. 13
Customizable Upload Messages
• Users are now able to
create a customizable
message that will be
posted alongside a video
when it is published
online
• New options allow
simultaneous posting to
social profiles when a
video goes public with the
custom message
• The custom message and
share options also work if
a video is scheduled to be
posted in the future

14. 14
Next Steps for Brands
1. Reskin YouTube Channels to Match New Layout Design
Creative efforts should focus on designing a channel banner and formatting social
and other external links driving from the profile.
2. Consider Feature Video Content For Non-Subscribers
With the new channel trailer feature, brands will have the ability to create a
specialized video shown only to those not yet subscribed to the brand channel.
Consider developing introductory or engaging content to encourage users to
subscribe to the channel or introducing the current priority marketing program.
3. Re-examine Opportunities to Organize and Optimize Content
New bulk video actions and tagging features will make it easier for managers to
optimize videos for SEO and to implement tags across video to assist in
organization.

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Copyright © 2013 Meredith Corporation.