Presentation on Funding Opportunities at Summer School "Leadership and Governance for Sustainable Tourism" -2nd July 2014 Finland

1. COSME PROGRAMME:
Opportunities for tourism sector
Seinajoki, July 2nd
, 2014
Cinzia De Marzo
European Commission, DG Enterprise & Industry
Tourism Policy Unit

2. COSME MULTIANNUAL FRAMEWORK
PROGRAMME 2014-2020
Regulation (EU) n.1287/2013
• Preamble n.25 – tourism sector
• As outlined in the Commission Communication of 30 June 2010, entitled
"Europe, the world's No 1 tourist destination – a new political framework for
tourism in Europe", tourism is an important sector of the Union economy.
Enterprises in this sector directly contribute 5 % of the Union's gross
domestic product (GDP).
• The European tourism initiatives can complement Member State
actions by encouraging the creation of a favourable environment and by
promoting cooperation between Member States, particularly by the exchange
of good practices.
• Actions can include improving the tourism knowledge base by providing
data and analysis, and developing transnational cooperation projects in
close cooperation with the Member States while avoiding mandatory
requirements for Union enterprises.

3. COSME general objectives
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The Union’s programme to strengthen the competitiveness and
sustainability of the Union’s enterprises and to encourage an
entrepreneurial culture and promote the creation and growth of
SMEs
Specific objectives
•a) to improve access to finance for SMEs in the form of equity and debt;
•(b) to improve access to markets, particularly inside the Union but also at
global level;
•(c) to improve framework conditions for the competitiveness and
sustainability of Union enterprises, particularly SMEs, including in the
tourism sector;
•(d) to promote entrepreneurship and entrepreneurial culture.

4. 4

5. REINFORCING GROWTH AND
COMPETITIVENESS
OF EUROPE'S ENTERPRISES
• To address the constraints to growth at European level and
to better align EU policies to the priorities of the Europe
2020 Strategy, COSME sets out four specific objectives:
1. to improve access to finance for SMEs in the form of equity and
debt (total estimated budget € 1.381 mln)
2. to improve access to markets, particularly inside the Union but
also at global level (total estimated budget €455,6 mln);
3. to improve framework conditions for the competitiveness and
sustainability of Union enterprises, particularly SMEs, including in
the tourism sector (total estimated budget €367,7 mln);
4. to promote entrepreneurship and entrepreneurial culture (total
estimated budget €82,7 mln);

6. •6
with a total budget of €2.287 mln

7. TOURISM WORK PROGRAMME 2014
€108.9 million for the 7 years period to tourism-related actions.
8,7 million in 2014
Description: The actions will contribute to
•-implementation of the 2010 Tourism Communication "Europe, the world's
No 1 tourist destination“
•- a sustainable continuation of initiatives already undertaken under COSME
2014 as well as under EIP.
Description: The actions will contribute to the implementation of the 2010
Tourism Communication „Europe, the world's No 1 tourist destination“ and
ensure a sustainable continuation to initiatives already undertaken under
COSME 2014 as well as under EIP.
Objectives:
(1) increasing tourism demand, (2) diversifying tourism offer, (3) enhancing
tourism quality, sustainability, accessibility, skills, information and innovation,
(4) Improving socio-economic knowledge of the sector and (5) increasing
Europe's visibility as a tourist destination as well as of its diverse destinations
Implementation Mode: Calls for Proposals (5) 7

8. "Diversifying the EU tourism offer and products – Sustainable
transnational tourism products"
Overall Objective:
to support the enhancement and promotion of sustainable transnational
thematic tourism products (preferably focus on sport or wellness activity
tourism, coastal or maritime or mountain or rural tourism)
Key elements of the proposals:
promotion of a concrete transnational thematic tourism product based on a
certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs & local public
authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget: 1.000.000€ - co-financement of up to 75%
around 250.000€/project => 4/5 projects granted
Calendar: - publication in July 2014
(tentative) - submission by September 8

9. "Increasing tourism flows in low/medium seasons"
Overall Objective:
to facilitate the increase of tourism flows during the low and medium seasons
between Member States and from third countries targeting two specific age
groups (seniors and youth)
What we expect from the proposals:
• To foster transnational public and private partnerships
• To contribute to the creation of a European domestic market for
seniors and youths
• To extend the tourism season and spread the economic and social
benefits
• To capitalize on other European and national initiatives and on the
exchange of good practices
• To foster European identity and combat social exclusion
Budget: 1.650.000€ (2 strands) co-financement of up to
75% around 150-200.000€/project => 8/10 projects
granted
Calendar: - publication in July 2014
(tentative) - submission by September
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10. “Maximise synergies between tourism, high-end and creative
industries”
Overall Objective:
The objective is to support the development and promotion of one (new) European
Route around one high-end / luxury product, to test the possibility of developing
synergies between the tourism and the high-end industries at European level
Test phase:
•The call is open to three high-end products which have been selected on the basis of
their economic potential and capacity to diversify European offer during the low/medium
season in a wide range of Members States:
•perfume,
•chocolate,
•jewellery.
Key elements of the proposals:
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC – PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget: 400.000€ co-financement of up to 75%
total budget of the project = 533.333€
Calendar: - publication 16 June 2014
(tentative) - submission by 16 September 2014
http://ec.europa.eu/easme/tourism-creative-industries_en.htm
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11. PREPARATORY ACTION - “Promotion of European and transnational
tourism products with special emphasis on cultural and industrial
products”
"Development and/or promotion of European Routes based on European
cultural and industrial heritage"
Overall Objective:
To support the development and/or promotion of “routes” (physical or virtual) which
have transnational or European dimension. Some topics are particularly welcome such as
products around coastal and maritime heritage, 'spiritual' routes, gastronomic routes
with a European narrative (description of the commercial routes and different ways to
prepare it.;) Key elements of the proposals:
These Routes must represent a “tourism product” , be transnational – so offered in the
territories of several countries– and thematic (conceived, structured and developed
around a common theme).
- 4-5 countries
- Minimum 2 SMEs + public authority
- Budget: 1.000.000€ co-financement of up to 75%
4/5 projects will be selected
Calendar: - publication in July 2014
(tentative) - submission by September
-
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12. PREPARATORY ACTION - “TOURISM ACCESSIBILITY FOR ALL”
"Fostering Accessible Tourism entrepreneurship and management
(title TBC)"
Overall Objective:
To test the implementation of capacity building schemes whereby managers,
destination managers, entrepreneurs, can learn from experienced and
successful “accessible” operators, create new synergies with other operators
along the supply chain, explore new market opportunities and discover a new
way to make business
Key elements of the proposals:
- Public-private partnerships (SMEs and public authorities),
Chambers of Commerce, other entrepreneurs, business federations;
Civil society, disability groups
- Business schools, universities
- Cross-border or national level (tbd)
Budget: 650.000€ co-financement of up to 75%
3 – 4 projects will be selected
Calendar: - publication in July 2014
(tentative) - submission by early September 2014
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13. COSME rules on financing and selection
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- Financing: pre-financing, interim payment, final
payment (possible exception set in the call specifications)
- Selection criteria:
- Financial capacity
- technical and management) capacity
- Adequate professional qualifications and experience
- Award criteria:
- Relevance of the actions proposed in view of the
objectives established in the call;
- Quality of the proposed actions;
- Impact on target audience;
- Budget and cost-effectiveness

14. Useful Information and contacts
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- COSME
- http://ec.europa.eu/enterprise/initiatives/cos
me/index_en.htm
- Tourism Units website
- http://ec.europa.eu/enterprise/sectors/touris
m/index_en.htm
- Our contacts:
- ENTR-TOURISM-POLICY@ec.europa.eu
- ENTR-TOURISM-AND-CULTURAL-INSTR@ec.europa.eu

15. Contact details
Unit E1. Tourism policy
ENTR-TOURISM-POLICY@ec.europa.eu
http://ec.europa.eu/enterprise/se
ctors/tourism/index_en.htm
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Thank you for your
attention!