Your Job Search Marketing Documents: How to Make Your Resume and Cover Letter Stand Out
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Your Marketing Documents: How to Make Your Resume and Cover Letter Stand Out When hiring managers are presented with hundreds of resumes, how do you get your resume and cover letter to stand out? Ed Andriessen and Kevin Lewis, Business Marketing experts will show you how to change your resume from a typical list of job titles and bulleted responsibilities into a marketing document that describes your unique value and the contributions you can bring to an organization This presentation will cover: • Why you should change your resume into a marketing document? • What is really going on in the typical hiring manager’s office? • What type of resume format will gain attention in a positive way? • What do you need to add and what should you leave out of a resume? • How do you use SARs and PARs to demonstrate your accomplishments? • Should you send a cover letter and what specifically should the cover letter say? Join us for this informative session that will change your resume from a boring list into an exciting marketing document that gets you interviews.
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Your Job Search Marketing Documents: How to Make Your Resume and Cover Letter Stand Out
- 1. Your Marketing Documents: How to Make Your Resume and Cover Letter Stand Out
- 2. Who We Are Ed Andriessen Kevin Lewis • CEO of Business • CEO of Lewis Education Training Resource Group • Marketing Consultant • Business Consultant. • Devilishly handsome • Also devilishly handsome (and a lot thinner)
- 3. Agenda Why you should change your resume into a marketing document? What is really going on in the typical hiring manager’s office? What type of resume format will gain attention in a positive way? What do you need to add and what should you leave out of a resume? How do you use SARs and PARs to demonstrate your accomplishments? Should you send a cover letter and what specifically should the cover letter say? Q&A
- 4. Why you should change your resume into a marketing document? It’s no longer about what you have… –Experience –Education –Titles
- 5. Why you should change your resume into a marketing document? It’s no longer about what you have… –Experience –Education –Titles It’s about what you can do –Accomplishments –Achievements –Results
- 6. It is your responsibility to communicate your value…
- 7. The Marketing Process Marketing Market Message Medium Job Search Search & Market Resume Apply Most resumes communicate what a person has…not what they can do
- 8. The MESSAGE Creates Interest Fritz Brauner Financial Planner
- 9. The MESSAGE Creates Interest Fritz Brauner M0NEY
- 10. The MESSAGE Creates Interest Fuel?
- 11. The MESSAGE Creates Interest OR Ingredient
- 12. “Sometimes Marketing is Just positioning your product properly in the market” Paul Hawken Smith & Hawken
- 13. Job Search?
- 15. Inspiration for parts of this program
- 16. A useful guide you can find on CareerBuilder.com
- 21. Example of actual Resume Accomplishment Section
- 22. Example of actual Resume Summary Section
- 25. Example of actual Resume Accomplishment Section
- 26. Example of actual Resume Accomplishment Section
- 27. Reformat with 3-5 brief bullet points summarizing your career here Reformat with 3-5 brief bullet points summarizing your most significant accomplishments here
- 28. Remember…your resume gets a 20 second glance the first time a hiring manager views it, so quickly answer the question… How specifically did you do your job?
- 29. SARs and PARs Create accomplishment statements with… SARs (Situation-Action-Result) PARs (Problem-Action-Result) SITUATION or ACTION RESULT PROBLEM
- 30. SARs and PARs SARs and PARs statements emphasize past achievements and successes by using quantifiable and measurable information.
- 31. SARs and PARs A PARs/SARs statement is a specific example of success doing a key element/duty of your job and covers the most important aspects of your job. The specific results of your actions should be immediately clear to the reader.
- 32. SARs and PARs Each PAR or SAR should answer the question . . . . "how did you do the work differently or better?" They highlight the value, benefits and contributions that you bring to the organization
- 33. SARs and PARs DEMO
- 34. SARs and PARs Form Groups of Two Using the SARS/PARS sheet identify the most recent employment situation you had Identify three accomplishments that you were directly responsible for Allow your partner to interview you about your accomplishments Record the results on the PARS/SARS sheet
- 35. Reformat with 3-5 brief bullet points summarizing your career here Reformat with 3-5 brief bullet points summarizing your accomplishments here Move your standard list of job titles and responsibilities below the summary and accomplishments
- 37. • The content of your cover letter is in the job posting • Select three job “criteria” and list how you meet that criteria • Be specific with job titles and company names
- 38. Select three criteria from the job posting
- 39. Sample Cover Letter Using Job Post Criteria Ladies and Gentlemen, I noticed a recent job posting on your website that describes a position with qualifications that I have attained in my 10 years in the banking industry. You listed these requirements: • Handle bank reconciliations – I managed weekly bank reconciliations at TD bank in my role as assistant bank manager. • Post journal entries – I posted dozens of journal entries daily in my position at P&C bank. I received several commendations for accuracy. • Process payroll with ADP – I processed payroll for 18 employees with Quickbooks which is substantially similar to ADP I would like to speak with you about how I can add value to your organization. I have enclosed my resume and look forward to speaking with you. Kind regards, Me
- 40. DO • Be Direct -use names if possible • Be detailed – position, qualifications (use job post) • Be worthy – what value can you bring?
- 41. DON’T • Be generic – no spray and pray • Be careless – nobody will hire a sloppy person • Be cocky – bragging is a turn off
- 42. Agenda Why you should change your resume into a marketing document? What is really going on in the typical hiring manager’s office? What type of resume format will gain attention in a positive way? What do you need to add and what should you leave out of a resume? How do you use SARs and PARs to demonstrate your accomplishments? Should you send a cover letter and what specifically should the cover letter say? Q&A
- 43. For More Information about dates and locations for Job Search Marketing training visit… Yes…it’s co not com JobSearchMarketing.co Or call 609-365-0844
- 44. Your Marketing Documents: How to Make Your Resume and Cover Letter Stand Out