2. In
recent
years
The
Economist
has
enjoyed
a
period
of
extraordinary
success
3. Luck
or
more
precisely
being
in
the
right
place
at
the
right
Ime
has
played
a
significant
part
in
our
success
Image
credit:
h.p://www.flickr.com/photos/23010418@N06/2205983507/
4. As
the
world
has
got
flaNer
the
benefits
of
publishing
an
internaIonal
Itle
in
English
have
increased
Image
credit:
h.p://www.flickr.com/photos/kim-‐cuhfus-‐fotografie/7982380738/
5. Mass
intelligence
has
emerged
as
a
mega-‐trend
that
means
people
are
smartening
up
rather
than
dumbing
down
6. And
paradoxically
the
Internet
has
made
intelligent
analysis
more
not
less
valuable
Image
credit:
h.p://www.flickr.com/photos/eflorules/3129730217
7. “I’m
a
great
believer
in
luck,
and
I
find
the
harder
I
work
the
more
I
have
of
it”
Thomas
Jefferson
Image
credit:
h.p://www.flickr.com/photos/tonythemisfit/2820047615
8. In
an
increasingly
digital
world
people
pay
for
the
experience
not
just
for
the
content
9. Paywalls
are
fundamentally
a
maNer
of
economics
not
ideology
Image
credit:
h.p://www.flickr.com/photos/richardland/5463273406
10. There
are
significant
opportuniIes
in
the
increased
choices
that
digital
technology
enables
Image
credit:
h.p://www.flickr.com/photos/gadgetgirl70/197524753
11. We
are
experiencing
a
shiX
from
single
channel
to
mulIchannel
not
just
from
analogue
to
digital
12. New
digital
plaYorms
provide
the
opportunity
to
establish
valuable
new
media
consumpIon
habits
13. DIGITAL
WW
0.6M
-‐ AMERICAS
46%
-‐ EMEA
33%
-‐ AP
21%
PRINT
WW
1.5M
-‐ AMERICAS
58%
-‐ EMEA
32%
-‐ AP
10%
ONLINE
WW
7.0M
-‐ AMERICAS
51%
-‐ EMEA
32%
-‐ AP
17%
InternaIonal
expansion
is
an
absolutely
criIcal
component
of
the
digital
dividend
Source:
The
Economist
ABC
Consolidated
Media
Report
15. Trust,
transparency
and
editorial
independence
are
even
more
important
in
a
digital
world
Image
credit:
h.p://www.flickr.com/photos/oz_lang/6565754475/
16. Digital
unlocks
the
potenIal
to
moneIse
content
in
a
variety
of
ways
that
challenge
our
concept
of
a
‘newspaper’
or
‘magazine’
17. In
fact
the
biggest
opportunity
is
to
stop
thinking
of
ourselves
as
a
newspaper
at
all
18. In
fact
the
biggest
opportunity
is
to
stop
thinking
of
ourselves
as
a
newspaper
at
all
