4. Mobile Industry is DOMINATED by
PROPRIETARY Mobile Platforms
• Device Specific Software
• Limited revenue choices
• Customer relationship mediated by store
• Take-it-or-leave-it policies
• Users and Developers are Locked-In
6. FIREFOX OS
Built entirely using HTML5
& standard Web APIs without
the need for an intermediate OS
layer
Complete, standalone operating
system for the open Web
7. Create Customized & Differentiated
User Experiences (everything is a Web app)
Variations around the Home Variations around
screen the dialer
8. Firefox OS: How an Open Web Phone
connects HTML5 to hardware
Existing Platforms
(smartphones only)
Firefox OS
Significantly
Web Browser/
Platform smaller stack:
Scales from
high-end
Native API- Web-based User
Experience/Web feature phones to
based UI Content high-end
smartphones
Web Engine/
APIs Standard Device
APIs
Kernel
(e.g. Android, iOS, Kernel
Win7, etc.)
Device
(phone, tablet, Device
desktop)
9. Create amazing HTML5 experiences and apps
DEVELOPERS
• Content owners maintain direct
connection to their audience
• Enhanced discoverability
CARRIERS
• Easy payment & built-in
FIREFOX Carrier billing
MARKETPLACE • Revenue sharing
10. Developers can write Apps & Services for
ONE Platform – the Web
8 Million
More developers • Web Apps based on HTML5
than any
other platform • Developers will no longer
need to learn and develop
against platform-specific
450,000+ native APIs
100,000+
• Write Apps & Services for
one platform – the Web
11. FOR USERS
An affordable
smartphone: brings the
smartphone experience
at a feature phone price
CONNECT TO point
THE WEB
Tons of apps
to choose from:
the Web is the limit!
12. Welcome to a new, open
and powerful mobile
world!
More info:
• marketplace.mozilla.org
• developer.mozilla.org/Mobile
Tristan Nitot - @nitot