1. Made By - NITIN

2. Automotive Rhythms and Porsche Cars North America hosted the
Porsche Panamera Experience at
The Palms Hotel & Spa in Miami, Florida February 5 – 7, 2010.
The above invite was sent electronically to the Automotive Rhythms
mailing list (approximately 50,000 people).
Automotive Rhythms and Porsche Cars North America hosted the
Porsche Panamera Experience at
The Palms Hotel & Spa in Miami, Florida February 5 – 7, 2010.
The above invite was sent electronically to the Automotive Rhythms
mailing list (approximately 50,000 people).

3. Super Bowl & The Porsche Panamera Experience
Automotive Rhythms teamed up with Porsche in Miami Beach for Super Bowl XLIV and the Porsche
Panamera Experience. Influencers, celebrities and trendsetters were offered an opportunity to get up close
and personal with the vehicle.
http://www.budurl.com/SBPorsche1
Super Bowl XLIV Lifestyle: Porsche Panamera
Day 2, welcome to Miami. Fancy cars, glamour, luxury and an endless sea of "the beautiful people" are the
elements that make Miami a symbol of success. So it's fitting that Automotive Rhythms kicked off the Super
Bowl weekend with a new metaphor for the good life, the Porsche Panamera.
http://www.budurl.com/SBPorsche2
Celebrity Auto: Super Bowl XLIV with Porsche
In addition to test drives of the new Porsche Panamera, team Automotive Rhythms took over the Miami scene
with the hottest celebrity shuttle service on the strip.
http://www.budurl.com/SBPorsche3
The Porsche Panamera Experience: Jamie Foxx, Nas, Mario Williams, DJ Clue....
The Palms Hotel & Spa became the headquarters for Automotive Rhythms’ Porsche Panamera Experience
with three days of test drives for tastemakers.
http://www.budurl.com/SBPorsche4
ARtvLive Media Distribution Portal
www.ARtvLive.com & www.AutomotiveRhythms.com
Russell Simmons GlobalGrind.com
http://globalgrind.com/channel/culture/content/1384559/Super-Bowl-XLIV-The-Porsche-Panamera-Experienc
Necole Bitchie – Celebrity Blogger
http://necolebitchie.com/2010/02/06/celebs-hit-up-superbowl-parties additionally, we received mentions on
blog sites and radio shows like necolebitchie.com, Jamie Foxx’s Fox Hole, etc…”
Bud Light Party with Usher
http://miami.2night.com/photos/events/129939/bud-light-hotel-with-usher
Terra TV Links
http://terratv.terra.com/Entertainment/Autos/4770-164553/Video-The-Porsche-Panamera-Experience-and-Super-Bowl-XLIV
http://terratv.terra.com/Entertainment/Autos/4770-164552/Video--The-Porsche-Panamera-con-famosos-del-Super-
Bowl.htm
Porsche Ads were placed in 50K AR Magazines & electronically on www.AutomotiveRhythms.com

4. Wednesday: LRG Gifting Suite at Fountain Blue, with Ludacris & TO. Vehicle Parked out Front
-Official Welcome Reception – Off The Field Players Wives Association - (in conjunction with Professional
Football Players' Mothers Association, National Football Players' Fathers Association and sponsored by the NFL
Players Association)
-Moves Magazine Party: M16 Club, Hollywood CA: Car was parked out front. Guests included TO & Deon
Sanders
-Celebrity Charity Poker Tournament: Hard Rock Hotel (Ryan Stewart)
Thursday: the Rick Ross event saw a lot of star power, as well as the AR caravan of Panameras (2) that picked up
Rick Ross at his private Residence in Davey, FL and brought him to the event. DJ Clue, Ray Rice (Baltimore
Ravens), Nick Storm (BlueFlame), Mike Black (Blac Label) were a few notables.
-Eagles Day: Pro Bowlers DeShawn Jackson and Leonard Weaver escorted all day in Panameras for their media
appearances. One on one interview in Jackson’s Suite to discuss Porsche.
-Nike Gifting Suite - Marriott South Beach.
-Cleavelander for EA Sports Event. Josh Cribs, Cleveland Browns (in Pro Bowl).
Friday: South Beach to distribute materials. Marc Barnes (Nightclub Mogul) saw first hand the Porsche
Panamera. Belvedere & Hennessy Black Penthouse Suite on the Beach was visited next to distribute materials.
Gabriel Union (Actress), Kenny Burns (Lifestyle Specialist), Mike Kysner (Atlantic Records), Robin Lyon
(Nightclub Specialist), Mike Harris & Mike Black (Headgear VPs).
-On Display at the BUD Hotel for Jamie Foxx and Usher Concert. Foxx addressed the audience that he was giving
away Porsches. A Porsche Key that is! Foxx posed with the vehicle and requested one for the weekend.
-Fonzworth Bentley & the Porsche participated in the SOS Haiti relief efforts on Friday evening and Pepsi Grant
foundation charity on Saturday.
-Ochocinco :Mansion Party with T-Mac: Car parked out front of Mansion
-ESPN the Magazine NEXT Party at Fountain Blue Keri Hilson and Ne-Yo VIP Reporter: Nelly DJ: Q-Tip
Saturday: the I AM KING event at Sean John store saw AR materials inside every purchase, and to those who
purchased over $100 received the Porsche Panamera kit. Drake (Superstar Rapper) received an AR Mag and invite
to the Porsche Panamera experience as he entered his SUV in front of the Sean John store with the Panamera out
front. NFL Legend Eric Dickerson (Colts) took a moment to engage with the Panamera 4S model. "Its a classy
machine and perfect for us older guys".. Fabolous (Superstar Rapper) response when inquiring about the Panamera
Turbo model price tag... "Thats it?".. A twitpic was taken of Fabolous in front of the Panamera vehicle. Ryan
Grant (Green Bay Packers) experienced the Panamera and the AR materials first hand. He was very informed
about the Porsche brand, as he owns one. He was extremely interested in purchasing a Panamera.
-Black Eyed Peas Concert American Airlines Arena: Made contact through Jonathan Levine, Paradigm Agency
manager of BEP, and 911 Turbo owner) Brief vehicle presence near Will Call window & arena valet parking
-Marquis Jet Event :Eden Roc Hotel: Panamera S parked in front of hotel
-The W. Saturday afternoon NFL Luncheon with Josh Cribs, James Brown and Darren Mcants
-Sunday: South Beach run to push leftover materials (Magazines). Hennessy Black Penthouse Suite was home
base for converting and editing of previous Panamera programs throughout the weekend. Car Enthusiast Wilmer
Valderrama was the special guest host and received a few booklets to spread love.

8. February 2010 Newsletter featuring the Porsche Event at the Super
Bowl. Newsletter sent to Automotive Rhythms main mailing list.
February 2010 Newsletter featuring the Porsche Event at the Super
Bowl. Newsletter sent to Automotive Rhythms main mailing list.

9. Porsche Panamera
Experience RSVP
Detail List
Porsche Panamera
Experience RSVP List
by Day
Others who Experienced the Panamera Verbally or Physically:
Tracy McGrady
Oronde Garret / Agent to Super Star Actor Idris Elba
Michael Vick
Jamie Foxx & Agent Marcus King
Ryan Stewart
Kelly Rowland
Diddy’s Executive Team
Kevin Bjelajac: Manager, Field Publicity & Promotions (promoting new movie "Grown Ups",
featuring Adam Sandler, Chris Rock, David Spade, Kevin James, etc.)
The Wayans family (entertainers): delivered my business card via hotel management
Courtney O'Dell: Sale Manager, Lifestyle and Entertainment, Gansevoort South
Jesse Itzler: Co-Founder and current board member of Marquis Jets
Percy Knox: President of Elevee Lifestyle (provide custom suits for all top NFL prospects and
current players)
Chris Berman: ESPN personality
Percy Harvin: NFL Rookie of the Year, Minnesota Vikings
Carlos Dunlop: NFL 1st Rd prospect: University of Florida
Douglas Raetz: CEO, True Capital Management (asset management agency for NFL players
Jonathan Blue: Chairman and Managing Director, Blue Equity (brother just became new owner of
Porsche of North Houston)
Bruce Davis
Trey Brown
Conway Bennett

10. Sexy, Sophisticated and Energetic! That's the best way to
describe the AR Porsche Panamera Super Bowl Experience.
Tonya Backs, McDonalds Corporate Advertising
I drove the Porsche Panamera S with four adults on
board, and I thought it was incredibly comfortable and
responsive and fun to drive. Plenty of space for tall people
in the backseat! Good acceleration and stable in the
corners. It had all gadgets I would look for including a
great sound system and navigation. A great looking car
with the sound of thunder!
Kent M. Janzon
C.F.O. Palms Hotel & Resort
I've always been fond of
Porsche & I absolutely
loved my experience in the
Porsche Panamera. A four
door that goes 0-60 in a
mere 4 seconds...simply
Stewtastic! Thank you
kindly for allowing me the
pleasure. GOD Bless.
Ryan Stewart: 2 Live
Stews Radio Host / ESPN
Brian Cushing (Houston Texans Linebacker, Rookie Defensive Player of the Year): I gotta
Cayenne right now; I got the Turbo S with me down in Houston. I love Porsche and plan on driving them
for a long-time. Smooth ride…the transition of course, it has a little speed to it too! Fun little ride to have!
DJ Clue (Infamous Hip-Hop DJ, Producer, Artist
Manager): This Porsche Turbo is crazy right here! I
need one of these right here! Set me up somebody!
When I first seen it, it really caught my eye and that’s
normally something hard to do; so I definitely like it! I’m
gonna get one of these joints! And no one better try to
customize theirs like I’m gonna customize mine either!
VIP Guest at Jamie Foxx &
Usher Concert Absolutely
beautiful vehicle, I think its going
to do well in the U.S. market. And
with the four-door with the power
and performance you can
supply…how could you go wrong!

11. DeAngelo Hall (Defensive-Back, Washington Redskins): Beautiful man! Beautiful car! When I
first heard they were making the four-door sports car, I immediately tried to get my hands on one.
I’m actually still in the process of trying to purchase one. But anytime you combine speed with size,
everybody is gonna want one. So, I gotta be the first one with it!!
Delio Nunez-Menocal (Chief Mobile Officer, Mobile Edge Media): Amazing car!
Immediately you step into the car and it’s a lot larger inside than what you’re expecting. Very
roomy, very responsive! Clutch to throttle it goes. The brakes are astronomical! You can tap
them and boom! It’s an amazing car! Amazingly beautiful car!
Charles Mouscous: I love Porsche’s; my girlfriend’s mother has a Porsche and I love the
four-door aspect to it! Making it a bit more practical but still being a Porsche with some grit to
it!
SE (The Nation’s Premier Ethnic Golf Club, Inc.): It’s like a flagship of sports cars! Buttons
everywhere! It would take me an entire day to sit down and figure out all the buttons! To feel
this thing adjust in a manual shift…Man, it’s just great! It’s going to do well. Being in the line of
work that I’m in just having a sports vehicle with four-doors is amazing! So when I’m dealing
with executives and were all riding together; I can hear them from the back. They have their
controls, my passenger has their controls and I have my controls; it’s a beautiful car. So just
having those amenities, would impress my type of clientele.
Jason Cole - Financial Advisor to Pro Athletes: Driving 95 on I-95 in the Turbo was a total
thrill. The car handles so well you forget you are driving a 4 door. Better watch out AMG!
Bruce Davis- New England Patriots Linebacker : The Panamera eliminates the need for
owning a sports car and a high performance sedan. It kills two birds w/ one stone and has
better curves than a supermodel.
Trey Brown - Former NFL Player: The attention to detail is evidenced by the car's gadgetry
and ergonomically designed seats. With one foot on the pedal this unassuming sedan
unleashes both the power and handling to send other German automakers back to their
drawing boards.
Mr. Rawlins - I hope all is well. I was referred to you by Jason Cole from Philadelphia. We
spoke about the your event that you are having this weekend. I have some Athletes and
music Executives that are in town and would probably like to take the opportunity to test drive
“The new Porsche Panamera”. You may contact me at my office (305)-943-6650 or cell 954-
614-9624. Thank You
Conway Bennett: Sun Life Stadium Miami Dolphins
Kimatni, I would like to say thank you for allowing Josh Cribbs to be driven to his appearances
in Miami during Super Bowl week in the new Porshe. Can you send me the link to footage
when its available? Thanks and looking forward to collaborating with you in the future.
LaTonya P. Story
LPS Consulting PR

12. Josh Cribs (Pro Bowl Wide-Receiver, Cleveland Browns): We are fine-
tuned athletes that have to keep our bodies fine-tuned, sort of like this
Panamera right here. It’s sleek…its one of those cars you can roll-up on the
scene with and everybody turns their heads. You know, what can they say when
you roll-up in a Porsche…NOTHING!
DeSean Jackson (Pro Bowl Wide-Receiver, Philadelphia Eagles): Gotta
let ya’ll know about that amazing Porsche I was just in…it’s off the chain! It’s
giving up mad respect!
Gil Dezer (Trump Development / 2009 Gumball Winner): This is the car I
used on the rally (Porsche not sure of the model, looks like a 911). That’s the
actual one I won the Gunball with. I got the fastest car trophy in 2009. I just
ordered a Panamera…all my cars are silver. You should let me take a
Panamera to Super Bowl. I have a VIP parking pass
Leonard Weaver (Pro Bowl Full-Back, Philadelphia Eagles): You know
what man? Smooth! The Porsche is Smooth
Percy Harvin (Rookie of the Year/ Wide-Receiver/Kick Returner,
Minnesota Vikings): When it pulled up, I said that’s what I need right there!
Its one of the hottest things out there right now. So, like I said I’m gonna enjoy
it right now.
Nas (Hip Hop Legend & Mogul): Everybody’s talking about it…its good…
good stuff. Especially, for here in Miami. I’m gonna put it out there and see
how it feels. It feels good already though…Porsche’s in Miami; it’s a good
thing baby!
Amanda Heisman (Heisman Trophy Great Grand Daughter): It was
amazing, I've never driven anything so fast! I love it because its kind of a
sports car made for the big guy. It’s a good one for the big guy. I’m tall for a
woman and I can’t image people taller than me trying to drive a tiny little sports
car, but I like this one because I fit. It’s an amazing experience; its fast, its
elegant and everyone should try it!
Gary Richards (Blue Flame Marketing; Sean John & Ciroc): Trying to get
Diddy in one now, but he is very aware of it, we’ve been talking about the
Panamera all weekend. Rick Ross bragged about it all weekend. Ya’ll put him
in it to come to the Sean John store. I personally rode in it; I think three times,
I love it! You know I like them luxury cars but the Porsche Panamera is an
awesome machine. They actually made a car that fits big guys like me; so it’s
gonna open a brand new market for a lot of car buyers. I think it’s gonna do
very well.
Mario Williams (Houston Texans Tight-End): For it to be such a large
sports-car, you lose track of that. The car handles great, it has a lot of power.
Like I said, it’s a four-door car that’s big, yet you do not realize that when your
behind the wheel.

13. Miami Beach. Super Bowl Weekend and 10 Porsche
Panamera's...you know who brought it to
you...Automotive Rhythms...holla."
K-Raw/The Auto Boss
Direct quote from closing remarks on Celebrity Auto:
Super Bowl XLIV with Porsche
Mr. Rawlins, I got snowed out of DC so I had to make some adjustments to my
schedule. I wanted to follow up with you and see if we could set up a time next
week to meet if you're in the DC area. I'd like to find out more information about
your company and projects you all have coming up. Particularly in reference to
DeAngelo as he is a huge car enthusiast and a member of DC's most beloved
sports franchise. He loved the Panamera. Let me know what your schedule may
accommodate. Thanks.
Brenden Hill
President & CEO The Elite Group

14. From: Ryan Stewart
Sent: Sunday, February 14, 2010 9:51 PM
To: kraw@artvlive.com
Subject: Porsche Panamera Idea
Kimatni,
I wanted to thank you again for my Porsche Panamera experience at the Super
bowl. I enjoyed my quick trip so much that it got me to thinking...I'd like
to utilize a loaner for my media endeavors and appearances. By doing so,
Porsche could have the Panamera on display out front of just about every
outing I have. For example, we just had our 2nd annual Stewperbowl Party at
Opera in Atlanta on Superbowl Sunday. It was a crowd of 1200 folks, with
tons of celebs on hand. I had a parking spot with my name on it out front.
It's just a thought that I think is a good one. We're now syndicated in 37
markets and on XM & Sirius Satellite. Whenever I talk about my ride, and
her performance, I'm sure to have limitless folks listening. Let me tell
the world Porsche has a 4-door sedan that goes 0-60 in 4 damn seconds Sir.
Let me know your thoughts and thanks in advance.
&UMGONE,
Ryan E. Stewart aka "RJR"
Co-Host of the "2 Live Stews"
Mon-Fri 1-4pm
Sporting News Radio
http://www.2LiveStews.com <http://www.2livestews.com/>
Follow ME on Twitter, http://www.twitter.com/1LiveStew
<http://www.twitter.com/1LiveStew>
ESPN2's "First Take"
10-12A, replayed 12-2P
"790 Brothers"
"CROWN ROYAL Brothers"
"State Farm Brothers"
"Texas Pete Brothers"
"GOD is LOVE"

15. Made By - NITIN