STAR Plus launched several new shows in 2009 with comprehensive 360-degree marketing campaigns, including on-ground activations, PR events, print/radio/digital promotions. Shows like Yeh Rishta Kya Kehlata Hai had a grand launch in Jaipur. Baa Bahu Aur Baby season 2 promoted a wedding across Gujarat. Tere Mere Sapne highlighted migrant issues through a Lucknow skills visit and Delhi colony visit. Sach Ka Saamna used flash mobs and press conferences to generate buzz. Comprehensive campaigns helped shows like Yeh Rishta Kya Kehlata Hai, Baa Bahu Aur Baby, and Sach Ka Saamna achieve high recall and ratings