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The evolution of  STAR Plus-2009
Brand STAR Plus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHALLENGES  ,[object Object],[object Object]
APPROACH  ,[object Object],[object Object],[object Object],[object Object]
YEH RISHTA KYA KEHLATA HAI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YEH RISHTA KYA KEHLATA HAI   –  Jaipur Event
YEH RISHTA KYA KEHLATA HAI - Jaipur event
SHAURYA AUR SUHAANI ,[object Object],[object Object],[object Object],[object Object],[object Object],.
SABKI LAADLI BEBO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
 
STAR VIVAH  ,[object Object],[object Object],[object Object],[object Object],[object Object]
STAR Vivah-Bhopal Activity
AAP KI KACHEHRI ,[object Object],[object Object],[object Object],[object Object]
Marketing and PR milestones on the show :  Taking the ‘Movement’ literally- Walkathon with Dr. Kiran Bedi in Indore, Ahmedabad and Lucknow with eminent social workers, educationists and media personalities joining in The pulse of Mumbai –the local trains were tabbed to buzz Aap Ki Kachehri movement. This train ride with Kiran Bedi attracted a huge number of viewers as they impromptu joined her in the movement.  This was covered extensively by Mumbai media. AAP KI KACHEHRI
[object Object],[object Object],[object Object],[object Object],[object Object]
AAP KI KACHHERI – Aap Ke Dawar –  Walkathon in Lucknow & Train Ride in Mumbai
[object Object],[object Object],Approach
  Cities targeted through the Outdoor campaign were -  Mumbai, Delhi, UP, Punjab, Gujarat.   Journalists to be the fist ones to face Sach Ki Kursi - STAR  marketing team gave yet another swing to the press conference by inviting key journalist in Delhi and Mumbai to play Sach Ka Saamna  as it unveiled the format  & concept, out for one & all!  Approach
The Big Idea !  Saccho Ki Toli - Flash mob ,[object Object],[object Object]
The Big Idea !  Saccho Ki Toli - Flash mob ,[object Object],[object Object]
SACH KA SAMAANA  –   Delhi Press   Conference  &  SACCHO KI TOLI  in Mumbai
SACH KA SAMAANA  –   Delhi Press   Conference  &  SACCHO KI TOLI  in Mumbai
TERE MERE BEACH MEIN ,[object Object],[object Object],[object Object],[object Object],[object Object]
TERE MERE BEACH MEIN Auction Coverage
SHRADDHA ,[object Object],[object Object],[object Object],[object Object],[object Object]
SHRADDHA  Indore Activity with  Nai Duniya
BAA BAHU AUR BABY  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Baby & Birju  Wedding in Ahmedabad
TERE MERE Sapne  ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
TERE MERE SAPNE  - Migrant colony visit in Delhi  -  Sarju learning cooking & selling vegetables in Lucknow
Conclusion notes  ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Conclusion notes
Thank You!

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Star Plus Marketing - Nitin Nath & Deepali Pavagadhi

  • 1. The evolution of STAR Plus-2009
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. YEH RISHTA KYA KEHLATA HAI – Jaipur Event
  • 7. YEH RISHTA KYA KEHLATA HAI - Jaipur event
  • 8.
  • 9.
  • 10.
  • 11.  
  • 12.
  • 14.
  • 15. Marketing and PR milestones on the show : Taking the ‘Movement’ literally- Walkathon with Dr. Kiran Bedi in Indore, Ahmedabad and Lucknow with eminent social workers, educationists and media personalities joining in The pulse of Mumbai –the local trains were tabbed to buzz Aap Ki Kachehri movement. This train ride with Kiran Bedi attracted a huge number of viewers as they impromptu joined her in the movement. This was covered extensively by Mumbai media. AAP KI KACHEHRI
  • 16.
  • 17. AAP KI KACHHERI – Aap Ke Dawar – Walkathon in Lucknow & Train Ride in Mumbai
  • 18.
  • 19.   Cities targeted through the Outdoor campaign were - Mumbai, Delhi, UP, Punjab, Gujarat.   Journalists to be the fist ones to face Sach Ki Kursi - STAR marketing team gave yet another swing to the press conference by inviting key journalist in Delhi and Mumbai to play Sach Ka Saamna as it unveiled the format & concept, out for one & all! Approach
  • 20.
  • 21.
  • 22. SACH KA SAMAANA – Delhi Press Conference & SACCHO KI TOLI in Mumbai
  • 23. SACH KA SAMAANA – Delhi Press Conference & SACCHO KI TOLI in Mumbai
  • 24.
  • 25. TERE MERE BEACH MEIN Auction Coverage
  • 26.
  • 27. SHRADDHA Indore Activity with Nai Duniya
  • 28.
  • 29. Baby & Birju Wedding in Ahmedabad
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. TERE MERE SAPNE - Migrant colony visit in Delhi - Sarju learning cooking & selling vegetables in Lucknow
  • 35.
  • 36.