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Nitin Kohli



Enterprise Collaboration
          Vision




       Nitin Kohli
AGENDA                   Nitin Kohli



• Basics

• Vision: The What?

• Process: The HOW?

• Tools

• Privacy and Security

• Other Considerations

• Other Examples
Basics                                                                            Nitin Kohli
    Your Employees:                                Your Customers:

•   Are you giving your internal customers     •   Are your competitors building better 
    (employees) the right tools to develop         relationships with customers than 
    relationships with your customers?             you?
•   How fast can your employees respond to     •   Do your customers trust you?
                                                   D             t        t t     ?
    feedback / complaints by your customers?   •   Since when did customers trust their 
•   Your employees are your frontline or           perceptions of you more than your 
    internal customers, how are you helping 
    internal customers how are you helping         competence?
                                                         p
    them do their job?                         •   Is it harder to sell a product to your 
                                                   customers even when it’s a “win‐win” 
                                                   situation for both parties?
Basics                                                                   Nitin Kohli

                            The Golden Rule

 Community and              What do Employees                     Trust and 
    Employee                  care about??                       Loyalty for 
   Satisfaction                                                  Employer




                     Visibility + Credibility = Profitability




  Collaboration,  
                              What do Customers                  Trust and 
                                                                 Trust and
 Community and 
                                care about??                    Competence
  Customer care
Basics                                                                         Nitin Kohli

Why is Credibility and Visibility so important??

• Maslow’s Hierarchy of Needs (Abraham Maslow, 1943)

•S i lB l
 Social Belonging includes links with social environments such as community, co‐
              i i l d li k ith           i l    i      t     h          it
workers, who you work with and satisfaction. 

• Community Belonging represents access to resources including adequate income,
  Community Belonging represents access to resources including  adequate income, 
employment, educational and recreational programs, and community activities. 

• If Social and Community Belonging are done right, “ego‐status” can be boosted too. 



           Build Trust     Be Visible

                 What does that
                  mean for us?
                          Share With 
             Build 
                             Your 
         Relationships
                          Community
VISION       Nitin Kohli



         Relationships 
         are the Focus


         Platforms are 
         just the means
VISION                                         Nitin Kohli



What is Collaborative Enterprise Framework ?

• Interaction between people
          i b             l
• Distributed communications
• Real Time
• Access to resources
• Productivity goals
• Structure
VISION                                              Nitin Kohli

 Be Personal and Build trust through 
 Be Personal and Build trust through
 giving consistent value 

 This is where that “face” meets the current and 
 potential customers personally and in a more 
 personal social media environment leading to 
 more personal relationships and gets feedback.
 more personal relationships and gets feedback
Vision                                                                  Nitin Kohli
         Be Personal and Build trust through giving consistent value 
         Behind the firewall, through applications such as Yammer
         Behind the firewall through applications such as Yammer
VISION                                                                               Nitin Kohli

 Create Win Win Situations for the company and its clients
 Create Win‐Win Situations for the company and its clients

  •Once the homework is done in building trust and relationships

  •Client are more prone to discussing solutions which are in interest of both parties

  •More $$ in the bottom line + You create evangelists for your product and company 

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Enterprise Collaboration - 1

  • 2. AGENDA Nitin Kohli • Basics • Vision: The What? • Process: The HOW? • Tools • Privacy and Security • Other Considerations • Other Examples
  • 3. Basics Nitin Kohli Your Employees: Your Customers: • Are you giving your internal customers  • Are your competitors building better  (employees) the right tools to develop  relationships with customers than  relationships with your customers? you? • How fast can your employees respond to  • Do your customers trust you? D t t t ? feedback / complaints by your customers? • Since when did customers trust their  • Your employees are your frontline or  perceptions of you more than your  internal customers, how are you helping  internal customers how are you helping competence? p them do their job?  • Is it harder to sell a product to your  customers even when it’s a “win‐win”  situation for both parties?
  • 4. Basics Nitin Kohli The Golden Rule Community and  What do Employees  Trust and  Employee  care about?? Loyalty for  Satisfaction Employer Visibility + Credibility = Profitability Collaboration,   What do Customers  Trust and  Trust and Community and  care about?? Competence Customer care
  • 5. Basics Nitin Kohli Why is Credibility and Visibility so important?? • Maslow’s Hierarchy of Needs (Abraham Maslow, 1943) •S i lB l Social Belonging includes links with social environments such as community, co‐ i i l d li k ith i l i t h it workers, who you work with and satisfaction.  • Community Belonging represents access to resources including adequate income, Community Belonging represents access to resources including  adequate income,  employment, educational and recreational programs, and community activities.  • If Social and Community Belonging are done right, “ego‐status” can be boosted too.  Build Trust Be Visible What does that mean for us? Share With  Build  Your  Relationships Community
  • 6. VISION Nitin Kohli Relationships  are the Focus Platforms are  just the means
  • 7. VISION Nitin Kohli What is Collaborative Enterprise Framework ? • Interaction between people i b l • Distributed communications • Real Time • Access to resources • Productivity goals • Structure
  • 8. VISION Nitin Kohli Be Personal and Build trust through  Be Personal and Build trust through giving consistent value  This is where that “face” meets the current and  potential customers personally and in a more  personal social media environment leading to  more personal relationships and gets feedback. more personal relationships and gets feedback
  • 9. Vision Nitin Kohli Be Personal and Build trust through giving consistent value  Behind the firewall, through applications such as Yammer Behind the firewall through applications such as Yammer
  • 10. VISION Nitin Kohli Create Win Win Situations for the company and its clients Create Win‐Win Situations for the company and its clients •Once the homework is done in building trust and relationships •Client are more prone to discussing solutions which are in interest of both parties •More $$ in the bottom line + You create evangelists for your product and company