6. • Economically under-developed and low revenue-potential States,
which include some of the remotest villages of India, 2G data usage
grew by 84 per cent between December 2011 and December
2012
• Rural households are relatively smaller and mobile internet provides
privacy
• Points of access to internet in rural:
– 29% Cyber café
– 19% Home
– 17 % Mobile
MOBILE CONNECT TO RURAL MARKET
8. YOUTUBE IS CHANGING THE WAY WE CONSUME
CONTENT
10,000 Full Length Movies on
YOUTUBE available to watch
95 MINUTES Spent on
YOUTUBE by an average
user/month
80 MILLION videos are being
watch in India every day on
YOUTUBE
9. FACEBOOK IS PRIMARY ACCESS
• 500 Million users on Facebook – 200 million users
use it daily. Average time is 55 mins / day
• 1.5 Million Active Pages( brand )
• 550K+ APPS : 70% of users engage on daily basis.
• 1 Million Advertisers now on Facebook which
capture 16% of Display Ad market
• If Facebook was a country it would have been the
3rd largest in the world
19. 1. REAL TIME MINI-TRENDS
Creating real-time mini trends that capitalize on popular culture as it
happens. Express brand’s unique POV on everything that people
care about (Instagram, Pinterest, Twitter & now Facebook )
2. INTEREST BASED NICHE NETWORKS
Opportunity to TARGET Mini Communities in Niche networks to drive
more personal engagement
(e.g. Music for Coke Studio, Entertainment for Sprite, Adventure for Thums Up)
3. E-COMMERCE EXPLOSION
E-commerce is moving towards becoming a necessity. Could
provide first mover’s advantage and clout in the category. Adds
another leg to the digital ecosystem. An opportunity to make
Digital/Social a revenue generator for the business