Media Stats in India for Television, Internet, Mobile and Social.

1. MEDIA
IN
INDIA
One of the most challenging
market in the world

2. WITH
A
BILLION+
PEOPLE
MORE
A
CONTINENT
THAN
A
COUNTRY
• 29
independent
states
• 6
union
territories
• 640
districts
• 7,742
urban
towns
• 6,08,786
villages

3. 1,220,200,000
Represents 17.3% of world population Source: India Census, 2011

4. 50%
of Indians are aged
25 or below
Source: India Census, 2011

5. Indians living in rural areas:
833,000,000
Source: India Census, 2011

6. 70%
Source: India Census, 2011

7. Source: Wikipedia

8. THE
MEDIA
ECOSYSTEM
IS:
Paradoxical
Diverse
Complex

9. INDIA,
HOME
TO
The
largest
read
newspaper
in
the
world
Second
largest
business
daily
in
the
world
Femina,
the
largest
read
women’s
magazine,
has
more
readers
than
the
populaCon
of
Australia!

10. IMMENSE
MEDIA
DIVERSITY
FURTHER
COMPLICATES
THE
CHALLENGE
60,000+
850
Television
Channels
Publica5ons
13,500+
292
Cinema
Screens
Radio
Sta5ons

11. However,
consolida0on
in
how
its
bought
and
sold
• Key
70
TV
networks
–
Direct
nego,a,ons
and
buys
• Key
30
Publica0on
groups
–
Direct
nego,a,ons
and
buys
• 12
Radio
groups
–
Direct
nego,a,ons
and
buys
• Single
Cinema
screens
–
via
concessionaires
PAN
India
• Mul0plex
–
Direct
buys

12. Television
dominates;
the
key
source
for
both
entertainment
&
informa0on!
85%
HHS
have
C&S;
rapidly
increasing
digital
footprint
likely
to
magnify
changes

13. Key
characteris,cs:
1.
High
in
volumes;
Low
in
values
Owing
to
media
prolifera,on
and
adver,sing
revenue
market
High
transac,on
costs
for
media
owners
and
agency
alike
–
a
plan
with
50
TV
channels
would
have
35,000
spots

14. 2.
Increasing
CluRer;
fragmen0ng
audiences
In
the
last
5
years
89%
more
adver,sers
on
the
TV
screen;
148%
increased
inventory
Reducing
viewers/programme;
90%
programmes
with
ra,ng
<1
TVR
The
average
Indian
sees
1200
commercials
per
week
versus
the
global
average
of
560

15. 3.
Big
become
bigger;
others
perish
Big
,cket
op,ons
like
Cricket/KBC
have
grown
and
consolidated
viewers
while
op,ons
like
Turners
Imagine
TV/Real
TV
shut
shop

16. But
no
single
medium
can
address
India
in
its
en2rety!

17. mobile subscribers in India:
951,000,000
Source: TRAI, May 2012

18. ( )
that’s roughly
78%
of the population
Source: Based on India Census, 2011

19. 19,000,000
Source: TRAI

20. Source: Wikipedia

21. the penetraSon of
mobile phones in
India is more than
50% higher than the
penetraSon of TV
Source: mobile data from Telecom Regulatory Authority of India; TV data extrapolated from growth trends in TAM data as quoted by DeloiJe

22. number of SMSes sent via
India’s Airtel network in 2011:
100 billion
Source: Airtel Mobitude 2011

23. that’s more than
3,170
every second
Source: Airtel, 2011

24. the number of mobile ads served
in India each monthexceeds
45 billion
Source: InMobi

25. 17,000
that’s about
mobile ad impressions
every second
Source: InMobi

26. $ Source: DeloiJe

27. which equates to roughly
$4.56
spent on value‐added
services by every Indian
mobile subscriber
Source: DeloiJe

28. 120,000,000
Source: Google

29. ( )
that’s about
9%
of the population
Source: Based on India census 2011

30. Source: internetworldstats.com

31. the average Indian web user spends
26 minutes
online each day
Source: Internet And Mobile AssociaPon of India, April 2011

32. 15,000,000
Source: IAMAI, December 2011

33. ( )
that’s less than
2%
of the rural
populaSon
Source: Based on India Census 2011

34. 18%
of India’s rural internet
users travel more than
10km
to access the internet
Source: Internet And Mobile AssociaPon of India, April 2011

35. top reason rural Indians are adopSng the internet:
entertainment
Source: Internet And Mobile AssociaPon of India, April 2011

36. $ Source: Penn Olson

37. Source: Penn Olson

38. number of social media users in India:
50,000,000+
Source: ComScore

39. Indian web users spend
3 hours
per month on social sites
Source: Internet And Mobile AssociaPon of India, April 2011

40. 96%
of Indian IT firms forbid
social media use at work
Source: Livemint via Penn Olson

41. number of users in India
48,100,000+
Source:

42. Source: Wikipedia

43. ( )
…but sSll only
2%
of the Indian
populaSon
Source: Based on India Census, 2011

44. 31%
Source: SocialBakers

45. 77%
Of India’s Facebook users
are under 30 years of age
Source: Facebook

46. 71%
of Indian Facebook
users are male
Source: Facebook, April 2011

47. most popular acSvity
on Facebook in India:
games
Source: Penn Olson

48. number of Linkedin users in India
15,400,000
Source: SocialBakers

49. number of twitter users in India
4,000,000
Source: SocialBakers

50. 70%
of Indian internet users
watch online video
Source: ComScore

51. Indian visitors spent a total of
807,200,000
minutes on ESPNCricInfo.com
during the 2011 ICC World Cup
Source: ESPNCricInfo.com

52. …which adds up to more than
1,500 years
Source: ESPNCricInfo.com

53. 70,000,000
internet users in India
access via mobile devices
Source: SocialBakers

54. 59%
of Indian mobile internet
users only access the web
via their mobile phone
Source: Mobi Thinking

55. Google’s share of India’s
search market in 2010:
97%
Source: StatCounter.com

56. most searched brand
on Google in India:
Nokia
Source: Google, 2011

57. top ‘how to’ query on Google in India:
how to kiss
Source: Google, 2011

58. Welcome to
India!