Search Engine Otimization_by_Srikanta E

Objective
 Search engines
 SE Indexing
 SEO
 SEO Importance
 Natural listing.
 SEOTechniques
 Essentials SEO Practice

is a tool that enables users to locate information on the
World Wide Web. Search engines use keywords entered by
users to find Web sites which contain the information sought.

• SEO is a process of trying to get
higher ranking from the Search
Engine.

 > 90% online user uses search engine to find products and
info.
 Natural search receives 250% more traffic than paid
search.
 1st
page of SE result get atleast 80% clicks.
 If your website is not found within top 30 result (page 1, 2
and 3) no one will find it.

A spider or crawler which is a component of a SE gathers
listings by automatically "crawling" the web
The spider follows links to web pages, makes copies of the
pages and stores them in the SE’s index
Based on this data, the SE then indexes the pages and
ranks the websites
Major SEs that index pages using spiders: Google, Yahoo,
AltaVista, MSN, AOL, Lycos

SEO Techniques
 Discussing the clients objectives keeping in mind the budget
 Understanding the business model of the website
 Website domain name (deciding the domain name)
 Webpage names and file/directory names (deciding the page names and file
names)
 Deciding Page titles , headers, sub-headers
 Choosing & embedding relevant keywords throughout the website
 Developing strategies for increasing in-bound traffic
 Studying competing websites and learning form their SEO efforts
 Handling customer inquiries and problems

URL SUBMISSION
 Google - http://www.google.com/addurl/
 Yahoo! - http://siteexplorer.search.yahoo.com/submit
 Bing - http://www.bing.com/docs/submit.aspx
 http://www.google.com/support/scholar/bin/request.py

• domain names are traffic magnets
> 63 million domain names registered
• choose a domain name that will increase your search engine ranking.
• Register for >5 years – registered longer is more serious business.
• use keywords, location, advertising terms, product names.
• choose a keyword that is important for your business.
DOMAIN NAME STRATEGIES

PUT KEYWORD TAG
<html>
<head>
<title>Pengenalan Kepada PECAMP</title>
<meta name="keywords" content="PECAMP, Persatuan Capaian
Maklumat dan Pengurusan Pengetahuan, capaian maklumat,
information retrieval, pengurusan pengetahuan, knowledge
management" />
<meta name="description" content="PECAMP - Persatuan
Capaian Maklumat dan Pengurusan Pengetahuan" />
…

GENERATE CONTENT
 Content is the king
 This is to generate more traffic from the search engine,
because if there’re more content than there will be more
keywords. More keywords indexed in the search engine, surely
more traffic to the website.

Linking strategies (Backlink)
- the more inbound links the higher the SE ranking
- if the site linking to you is already indexed, spiders will also receive your
site
- target a list of sites from which you can request inbound links

USE SEARCH ENGINE FRIENDLY URL
Good URL
http://www.pecamp.org/web/senarai-ahli.html
Bad URL
http://www.kuis.edu.my/v2/index.php?
option=com_content&task=blogsection&id=12&Itemid=72

USE SEARCH ENGINE FRIENDLY URL
 Joomla
 In Global Configuration, set this SEO settings

TRACK USER REFERENCE/KEYWORD
 Use Google Analytics http://www.google.com/analytics/


ESSENTIALS SEO STRATEGIES
 WRITE GOOD CONTENT
 DO YOUR KEYWORD RESEARCH
 USE YOUR KEYWORDS WISELY
 DESCRIPTION AND KEYWORDS
 GET OTHER SITES LINKING TO YOURS
 STRUCTURE YOUR SITE FOR SEO
 ANALYSE YOUR SITE
 KEEP ABREAST OF THE LATEST SEO NEWS
 WATCH OUT FOR DUPLICATE CONTENT

Search Engine Otimization_by_Srikanta E

Recomendados

Recomendados

Mais conteúdo relacionado

Mais de Nitin Bhosle

Mais de Nitin Bhosle (7)

Último

Último (20)

Search Engine Otimization_by_Srikanta E