1. Health club, Consultancy, Equipment supply and Management
Confidential – Limited circulation
First Floor
3C-58, Nr. St. Pauls School,
Sardarpura, Udaipur (Raj.) +919414162077 www.rustfitness.com
India Pin: 313001 +91 (294) 2413806 under refurbishment
India_Rust_Profile.ppt 1
3. Why should you consider/ purchase from Rust?
Precisely why we are number 1 in the region
Dont get a raw deal !! Multiple low quality products riding the wave of marketing
Simplicity
Clarity &
Get Rust's technical know-how and expert advice on the type of fitness equipment, range, brand based on
your specific requirements, space and budget
Quality
Only high quality fitness and spa products from imported to Indian range
It helps us in getting repeat business too, if we provide quality
You just Budget, leave the rest to us
End to
end
Whatever be your budget we will provide the best value equipment in that range to suit your requirement
Your own gym/health club for as low as Rs. 2 lakhs to as high as + 50 lakhs
money
Earn
Gain from our experience; set up your club* and get equipments at better rates than any one else
Confidential – Limited circulation
Service
Forget running around after purchasing products – after all a treadmill is as costly as a motorcycle
Rust would provide on-call after sales service at your own place
Why go anywhere else and waste time, effort and your hard earned money
shop
stop
One
That is precisely why so many hotels and institutes are our loyal customers.
Rust consultancy fees of Rs 10000 is waived off in case you purchase products from Rust itself.
India_Rust_Profile.ppt 3
4. Rust is located in North-west India
India stats Udaipur city stats
Population: 1.2 billion Population: 0.7 million
GDP: $ 1.367 trillion1 Per capita: $ 1400
Per capita: $ 11241
Area: 3,287,263 km2 Area: 37 km2
Delhi
Rajasthan
Udaipur
Calcutta
Business area covered as
of today Mumbai
Confidential – Limited circulation
Locations covered:
Udaipur
Chittorgarh
Banswara
Rajsamand
Bhilwara
Nimbahera
Ajmer
1. Estimated in PPP $ 3860 billion GDP and Per Capita $ 3176 for 2010
India_Rust_Profile.ppt 4
5. Young, Energetic, Efficient
Entrepreneurial team of Rust
Hospitality & hotel management degree, Nagpur university (University Rank 3)
Certified fitness trainer ISSA, USA
(International Sports Sciences Associations-USA, Effective Strength Training and Core Conditioning)
Written number of health articles in leading newspaper Rajasthan Patrika,
Chief guest at various city functions and conducted numerous health seminars
Nitesh Tak Co-founded Rust (Sep 2004), Developed Rust equipment sales business
Owner & Operations Mgmt.
A vivacious personality who has fitness and technical know how on his finger tips
BTech, Marine Engg. MERI Calcutta (Gold medalist)
MBA graduate from India's top most college IIM Bangalore
Work Exp; (Significant international exposure)
Confidential – Limited circulation
Marine engineer officer, Chevron Corp. – 5 years
Boston Consulting Group, Mumbai office – Past 2 years
Hitesh Tak
Promoter & Strategy
Co-founded Rust and undertook subsequent development
A meticulous person with an eye for detail
India_Rust_Profile.ppt 5
7. What does Rust offer?
Rust provides end-to-end solutions
I
Conceived as 4800 sq.ft. health club in the City of lakes- Udaipur in Sep 2004
Health club
II
Exponential demand and subsequent supply growth in fitness fields resulted in
fading line between professionals and amateurs started
Turnkey
consultancy Rust filled the above gap by providing reliable and competent professional
advisory
III
Rust is authorized dealer of best value-for-money brands in India
Equipment In house low price brand Ex for price sensitive consumers
supply
Recent foray into setting up spa, steam-sauna and swimming pools
Confidential – Limited circulation
IV
Club
Started considering Annual maintenance projects on case to case basis recently
Management
India_Rust_Profile.ppt 7
8. I Rust owns a state-of-the-art health club
Stats
Members: 100 - 150
Area: 4800 sq ft
Facilities: Gym
Cardio
Steam
Aerobics
Juice Parlor
Location: Prime city centre
Udaipur, Rajasthan
Office area Juice Parlor
A number of new
machines have
been added lately
– not shown in
pictures
Weight training Weight training Steam room
Confidential – Limited circulation
Aerobics Cardio Cardio
India_Rust_Profile.ppt 8
9. II Consultancy solutions starting from gym planning
Sample layout prepared for
one of our clients for a small gym
Confidential – Limited circulation
India_Rust_Profile.ppt 9
10. III Rust markets and sells multiple value-for-money brands
Dealership
Confidential – Limited circulation
In-house
Brand
1. By value/ Price
India_Rust_Profile.ppt 10
11. III Dealer of multitude of products from various suppliers
For details rustfitness.com
Cardio
Treadmills, Recumbent & Upright cycles, Steppers, Plate massagers, Elliptical trainer, Jacob’s ladder, Bikes , Twisters,
Rowers, Climbers, Ergometers, with TV, HRC control et al
Weight Training
Multi stations, Single stations, Smith machine, Cross trainer, Benches, weights, Plate loaded or pin machines, customized
equipment , functional trainer et al
All accessories
available
Confidential – Limited circulation
Single stations also available
India_Rust_Profile.ppt 11
12. III In-house brand Ex for price sensitive customers
• Ex machines are Indian weight training products
• Cost: 1/2 to 1/3rd of other international brands
• Quality: High quality equipments with superior life
• Marketed by Rust - In-house brand, Ex
Single stations and benches
Confidential – Limited circulation
Examples
of Ex
equipments
Cable crossover
machine Leg ext. Leg press
India_Rust_Profile.ppt 12
13. III Rust forays in steam/sauna and pools business
Stats
Retail sales: Recently started business
End to end solution for Steam/ Sauna
Set up Steam and Sauna in hotels, resorts, farm houses etc
Spa
Plant specification would be based on the space and room
size (People capacity). Both Indian and Imported steam
plants
Sauna Spa
Swimming pool
Swimming pool
Dealers in Best Swimming pool brand in India
Confidential – Limited circulation
Company is the First registered Swimming Pool/Spa brand
in India.
Also it is the First Indian Swimming Pool brand to be
accredited by Water Quality Association, USA
Swimming pool costs would be provided on demand and would be based on the size and specifications
Hence, kindly quote your requirements
India_Rust_Profile.ppt 13
14. Strong presence with established credibility
III Multiple health club projects completed apart from retail sales
Health club
projects completed
Domestic consumer
retail sales also growing fast
Projects in pipeline
• 3 projects in pipeline with
renowned groups
Rust took
dealership of
Spas and Pools • Kamla builders-
apartment club
Low price Ex • RSMML club • Darshan Dental
Diversified to
brand introduced college club
selling fitness
products
• MMPS school club • Hindustan Zinc:
Chanderia club
Rust conceived
in Sep 2004 • Binani cement: Sirohi • Lal Bagh - • Hindustan Zinc:
Home Dariba club
Confidential – Limited circulation
• Hotel Swaroop Vilas • Sony Marble – Home • Moon health club • J K Cement:
Nimbahera club
• Hotel Udai Vilas • Hotel Tiger • Hotel Royal retreat • Army health club • Bajrang club • Field club: Udaipur
resort
FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 FY 2010 FY 2011
Building capabilities and
Gaining foothold Leveraging strengths
developing stronghold
India_Rust_Profile.ppt 14
15. Introduction
Rust profile
India market
Confidential – Limited circulation
India market
India_Rust_Profile.ppt 15
16. Significant growth opportunities in India
Change in
demographic • 1.2 billion population growing at 1.7%
profile • 20-44 age group people projected to go up to 40% by 2016
Higher • Rapid rise of middle and upper class due to urbanization, industrialization
disposable and economic liberalization
income • Middle & upper class households will rise to an ~ 20 million (2014)1
Increasing • Lack of physical activity among affluent, increased use of fast foods,
lifestyle substance abuse, increasing proportion of working class
diseases • 9% (2030) of population likely to be affected by diabetes. Currently 51 mil2
• Lives in urbanized centers and in highly congested cities leading to
High stress elevated stress, hypertension, cardio vascular diseases
lifestyle • 54% urban Indians feel issues with weight, 80% feel need for exercise3
Confidential – Limited circulation
Low
penetration • Low (0.4%) compared to e.g. USA penetration of 16%
levels
India health and wellness services
industry to grow at 30-35% for the next 5 years4
1. NCAER 2. International Diabetic Federation (IDE) report released at 20th annual world diabetes congress Oct 2009
3. AC Nielsen's Global online consumer survey findings released in Feb 2009
4. FICCI E&Y report of April 2009
India_Rust_Profile.ppt 16
17. India wellness market underpenetrated
765 fitness clubs in India with total membership of 0.23 million members
India 0.4% (India survey for top 7 cities only)
China 2.3%
Japan 3.1%
Asia Pac. 3.7%
HK 3.9%
Singapore 6.5%
S. Korea 7.3%
UK 11.9%
Australia 12.4%
USA 16.0%
Spain 16.4%
Confidential – Limited circulation
0 5 10 15 20
Membership penetration rates %
Fitness segment is an
estimated market size of USD 113mn, in 2008
Note: India survey for top 7 cities only. The wellness services industry includes beauty services (salon, treatment based beauty products), personal health
counseling, rejuvenation (Yoga, Spas) and fitness segments
Source: IHRSA Asia Pacific Market Report, 2008
India_Rust_Profile.ppt 17
18. Growing realization of a healthy lifestyle in India
Going to gym most preferred
More and more people starting to exercise option for exercise after walking
14%
20%
18%
36% 17%
100% 100%
16%
22%
35%
22%
Confidential – Limited circulation
Daily 1-2 days 3-6 days Never Total Walking Jogging Yoga/ Gym Others Total
Pilates
Number of days/ week exercise
Type of exercise preferred
Note: India respondents alone
Source: AC Nielsen's Global online consumer survey findings, February 2009
India_Rust_Profile.ppt 18