2. CHOOSING THE NAME FOR
YOUR NEW BUSINESS IS AN
INTERESTING CHALLENGE.
BUT THE BRAINSTORM CAN
BE FAR FROM EASY AND
SIMPLE
REMEBER THESE FACTORS
WHEN CONSIDERING A NAME
CUSTOMERS WILL WANT TO
SHARE.
3. 1
UNIQUE-
NESS
You don't want a name that
potential customers will lose in
a sea of search results. keep it
simple, unique to your product,
and non-competitive. Just
imagine what could have
happened if Zuckerberg
named his company "The
Student Social Network"
instead of "Facebook".
4. 2
BRAND
AWARE-
NESS
Don't mislead clients and
customers with a name that
makes it seem that you offer
something you actually don't.
Don't name your company
"TurboSearch", if speed isn't a
priority
5. 3
AVOID
BUZZ
WORDS
It may seem that "-ify" and "-ly"
are a suffix that every startup is
including in their name. Some
of these are successful, but it's
a risky play. You don't want
your company to sound like a
caricature of itself.
6. 4
SHAR-
ABILITY
Studies have shown that 5-15
characters are optimal for a
business name. It makes sense,
too. You need to fit it into
social media profiles, and long
URLs can be a turn-off.