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Social Media Perspective on Brand Communication

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Nipun Kapur
Nipun Kapur

Can you ignore social media - A cloud 9 Media perspective.

BusinessTechnology
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What is Social Media? & Why should I Bother? A Cloud 9 Media Perspective
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All of these together But none of them alone!
An integration of technology & content created and guided by the user across platforms For collaboration amongst communities across geographies – Social Media
Great! So people can share, Express their Views, Crib, Appreciate, be Useful or just make Noise How do I Care? How is it my Business??
Welcome to World 2.0! Did You know? 2/3 of the economy is now influenced by Personal Recommendations Source McKinsey & Company Only 14% of people trust ads 78% of people trust consumer Recommendations Source: Neilsen Global Trust In Advertising Survey, 2008
Here is More on LIFE 2.0 ,[object Object],[object Object],[object Object],13 hours of video are uploaded to YouTube every minute ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Over 40 million users are online That’s over 5 times the readership of the largest selling English daily , Or 3 times the combined readership of the leading 3 newspapers in India, Or 3 times the combined readership of India's leading 5 English magazines Social Media India Perspective
Here’s More 98% of the media go online to find news sources 92% for story ideas 73% to research press releases 50% of Indian Internet Users are on Social Networks – Source Vizisense
The White House Ford Motors Cisco Dell Zappos JetBlue Airlines Southwest Airlines HP Intel Nokia Pepsi McDonalds DKNY Gucci Southwest Airlines AVON Apollo Hospitals Cleartrip.com Reebok Brands That Rule The Social Media Universe View Case Studies http://bit.ly/ylKkH http://bit.ly/YQVVf
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Can you Still Ignore it?
Wanna Get Going With Social Media?
By listening, reading , and participating , brand marketers have An opportunity to make their brands more approachable and shareable than ever before! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Investment Return on Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So what’s the BEST way to communicate on Social Media? http://bit.ly/hmhrS View Cloud 9 Credentials
Two Ways to do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],cloud9
[object Object],[object Object],[object Object],[object Object],[object Object],We Are
[object Object],[object Object],[object Object],[object Object],[object Object]
Engagement Model Embedded Retainer Model Cloud9 Media on a retainer for the marketing & communications services All strategic, creative and artwork costs are part of this retainer. All developmental costs are included. No need for regular project based briefing from client. Multiple windows. All interventions are calendarised and a weekly report is made and reviewed. All production is charged separately. Project Based Assignments Cloud9 Media takes on special projects for limited time period Each job is billed separately including for creative development and artwork for each unit in the assignment. Calendarisation and project ownership is not complete – it is piecemeal. Overall, more expensive in time & money Social Media Training Cloud9 Media trains Client teams to execute an effective social media campaign Special modules are created and course ware given during the training. This does not include creating Campaigns or creatives
Lets get your brand talking! 9818450157 WRITE TO US [email_address] [email_address] Log on to www.digiqom.com

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Social Media Perspective on Brand Communication

  • 1. What is Social Media? & Why should I Bother? A Cloud 9 Media Perspective
  • 2.
  • 3. An integration of technology & content created and guided by the user across platforms For collaboration amongst communities across geographies – Social Media
  • 4. Great! So people can share, Express their Views, Crib, Appreciate, be Useful or just make Noise How do I Care? How is it my Business??
  • 5. Welcome to World 2.0! Did You know? 2/3 of the economy is now influenced by Personal Recommendations Source McKinsey & Company Only 14% of people trust ads 78% of people trust consumer Recommendations Source: Neilsen Global Trust In Advertising Survey, 2008
  • 6.
  • 7. Over 40 million users are online That’s over 5 times the readership of the largest selling English daily , Or 3 times the combined readership of the leading 3 newspapers in India, Or 3 times the combined readership of India's leading 5 English magazines Social Media India Perspective
  • 8. Here’s More 98% of the media go online to find news sources 92% for story ideas 73% to research press releases 50% of Indian Internet Users are on Social Networks – Source Vizisense
  • 9. The White House Ford Motors Cisco Dell Zappos JetBlue Airlines Southwest Airlines HP Intel Nokia Pepsi McDonalds DKNY Gucci Southwest Airlines AVON Apollo Hospitals Cleartrip.com Reebok Brands That Rule The Social Media Universe View Case Studies http://bit.ly/ylKkH http://bit.ly/YQVVf
  • 10.
  • 11. Social Media Can you Still Ignore it?
  • 12. Wanna Get Going With Social Media?
  • 13.
  • 14.
  • 15. So what’s the BEST way to communicate on Social Media? http://bit.ly/hmhrS View Cloud 9 Credentials
  • 16.
  • 17.
  • 18.
  • 19. Engagement Model Embedded Retainer Model Cloud9 Media on a retainer for the marketing & communications services All strategic, creative and artwork costs are part of this retainer. All developmental costs are included. No need for regular project based briefing from client. Multiple windows. All interventions are calendarised and a weekly report is made and reviewed. All production is charged separately. Project Based Assignments Cloud9 Media takes on special projects for limited time period Each job is billed separately including for creative development and artwork for each unit in the assignment. Calendarisation and project ownership is not complete – it is piecemeal. Overall, more expensive in time & money Social Media Training Cloud9 Media trains Client teams to execute an effective social media campaign Special modules are created and course ware given during the training. This does not include creating Campaigns or creatives
  • 20. Lets get your brand talking! 9818450157 WRITE TO US [email_address] [email_address] Log on to www.digiqom.com