The document discusses Google Analytics for iOS applications. It explains how to integrate Google Analytics tracking code into iOS apps to track page views, events, and user behavior. Developers can initialize tracking, track page views when views load, track custom events and errors, and stop tracking when the app terminates or goes to the background. Macros are provided for easily tracking common events with Google Analytics.

1. Google Analytics & iPhone
id:ninjinkun, @ninjinkun

2. • Google Analytics
• Google Analytics for iOS
• iPhone
•

3. Google Analytics
• Web
•
• (PV), (UU)
•
•
• Web JS
•

4. Google Analytics
•
•
•
• AB
•

5. Google Analytics for iOS
• iOS Google Analytics
• Android
• Google Analytics UI
• Web
• Obj-C
•

6. Google Analytics for iOS
•
•
• UI
•
•
• ( )

7. iPhone
• Project
• GATracker.h
• GATracker.a
• ( )sqlite
•

8. iPhone
•
• application:didFinishLaunchingWithOptions:
[[GANTracker sharedTracker] startTrackerWithAccountID:@"UA-XXXXXXXXX"
dispatchPeriod:kGANDispatchPeriodSec
delegate:nil];
• PV
• viewDidLoad, viewWillAppear
• (BK) /
[[GANTracker sharedTracker] trackPageview:@"/page" withError:&error]

9. iPhone
•
• Delegate
[[GANTracker sharedTracker] trackEvent:@"my_category"
action:@"my_action"
label:@"my_label"
value:-1
withError:&error]
•
• applicationWillTerminate
applicationDidEnterBackground:
• (BK)
[[GANTracker sharedTracker] stopTracker];

10. iPhone
•
•
•
- (void)viewWillAppear:(BOOL)animated {
GA_TRACK_CLASS
}
•
-(void)configButtonPushed:(id)sender {
GA_TRACK_METHOD
}

11. • 1 ,1 ,1
•

12. • View

13. •
• ViewController
• ≠
•

14. • Google Analytics for iOS
•
•
•

15. #define GA_TRACKPAGE(PAGE) { NSError *error; if (![[GANTracker sharedTracker]
trackPageview:[NSString stringWithFormat:@"/%@", PAGE] withError:&error]) { LOG
(@"%@",error.helpAnchor); } LOG(@"GA /%@", PAGE); };
#define GA_TRACKEVENT(EVENT,ACTION,LABEL,VALUE) { NSError *error; if (![[GANTracker
sharedTracker] trackEvent:EVENT action:ACTION label:LABEL value:VALUE withError:&error])
{ LOG(@"%@",error.helpAnchor); } LOG(@"GA %@/%@/%@", EVENT, ACTION, LABEL); };
#define GA_TRACK_CLASS GA_TRACKPAGE(NSStringFromClass([self class]));
#define GA_TRACK_METHOD GA_TRACKEVENT(NSStringFromClass([self class]),
NSStringFromSelector(_cmd), @””, -1); }