Leverage Twitter in your job search process. This presentation will help you begin using the social media tool effectively to connect you, the job seeker, to company hiring managers and recruiters.

1. Using
© 2010 Twitter
To enhance your Job Search
Presented by Julia Kinslow

2. Today’s Discussion
• Introduction
• Why should I use Twitter?
• How can it help me find a job?
• Key terminology
• How do I get followers?
• What do I “tweet” about?
• Top 10 job search tips
• Job search sites / Useful apps

3. Introduction

4. Why should I use Twitter?
• Visibility. Establish an online presence to better enable hiring
managers/recruiters to find you
• Credibility. Allows you to demonstrate expertise within your
network
 Current field
 New career area
 As an entrepreneur
• Name recognition. Social media usage by businesses is
continuing to expand in 2010

5. How can it help me find a job?
• Hiring managers/recruiters use to search for candidates
• A search engine to help locate job openings
• Those you follow/follow you may offer jobs
• Provides expert help for free
 Résumé/cover letter tips
 Network contacts/referrals/job leads
 Matching potential employers with job seekers
 Interview strategy

6. Key terminology…
• To follow someone is to subscribe to their messages
• A tweet is an individual post or message
• @username allows you to exchange public messages with
individuals posted directly on their page
• A DM or direct message, is a private message on Twitter
• RT or retweet is a repost of someone else’s message on Twitter
and gives them credit
• Trending topics are the most-discussed topics on Twitter at
any given moment
• Hashtag (#) is a simple way to link topics together

7. How do I get followers?
• Design your intent
 Job search
 Establish credibility in new area
 Explore personal interests
• Search for people with your interests
 Follow those in similar career fields/interests
 Follow who they are following
 Twitter etiquette is to follow those who follow you
 Send a warm welcome (DM) to new followers
 Tweet and RT value-added comments, ideas and links
 Earn followers and friends by RT

8. What do I “tweet” about?
• Tweet on items of interest to your followers – include links
to relevant articles, RT blog information, current events
• Pose appropriate questions and answer questions from those
you follow
• Visit http://alltop.com/ for everything you need to tweet
• Participate on a regular basis or your followers will lose
interest and drop off

9. 1. Create an account with an easily searchable
username
2. Build an effective profile using keywords from your
industry/interests
3. Search Twitter (using “Find People”) for others in your
Job search tips
industry/groups
4. Follow them and follow the people they are following
5. Develop your online presence by posting interesting
links and info you come across
6. Participate by replying to questions, give feedback
about blog posts/mentioned articles or introduce
yourself with a personalized DM
7. Use search.twitter.com to find specific tweets about
companies & recruiters’ hiring
8. Be creative with networking on Twitter and other SM
sites. Finding quality followers (as opposed to
quantity) equates to more opportunity
9. Sharing knowledge related to your career interests
will create your unique online “resume”
10. Participate often to be found easily on search engines

10. Test the water before
diving in …
• If you want to spend time listening first, you don’t need an
account to search at http://search.twitter.com
• Try searching for companies and a few key topics in your
field of interest
• Listening can help you get a sense of how you want to engage
on Twitter

11. Useful third-party apps
• TweetDeck or Hootsuite
• RSS feed
• Google Alerts or TweetBeep
• Delicious
• iPhone or Blackberry mobile alerts
• http://bit.ly
• The Twitter Book
• Twitter 101: a Special Guide at
http://business.twitter.com/twitter101

12. Questions?

13. Contact: Julia Kinslow
Phone: 614.395.2181
E-mail: jmkinslow@ninedotscreative.com
Follow me on:
Helping you connect-the-dots to
social marketing strategy