A 4-hour workshop created by Nina Simon for the Risk and Reward conference in Telluride on Sept 10, 2012. This workshop leads participants through developing meaningful relationships with visitors/customers based on personal profiles and social object connections.

1. CUSTOMER
CURIOSITY

2. HTTP://BIT.LY/RCURIOUS
@NINAKSIMON
NINA@MUSEUMTWO.COM

3. where i live

4. what i do
this is your

5. what i did
balboa park online collaborative
boston children’s museum
calgary science center
chabot space science center
chicago history museum
denver art museum
experience music project
girls math and science partnership
international spy museum
monterey bay aquarium
museu picasso
oakland museum
queensland state library
SFMOMA
smithsonian museum of natural history
statens museum for kunst

6. what i focus on
Authority is content provider Authority is platform provider

7. what makes you curious?
AGENDA
personalize
asking the right questions
creating meaningful profiles
socialize
designing social experiences

8. what makes you curious?
AGENDA
personalize
asking the right questions
creating meaningful profiles
socialize
designing social experiences

9. WHAT MAKES
YOU CURIOUS?

10. what makes you curious?
AGENDA
personalize
asking the right questions
creating meaningful profiles
socialize
designing social experiences

11. LET’S GET
PERSONAL

12. less like this more like this
Photo by cybertoad on Flickr

13. ?
HOW DO YOU DESIGN THIS?

16. WHERE WERE YOU LAST NIGHT?

17. PHOTO BY NATHANINSANDIEGO, FLICKR (HTTP://WWW.FLICKR.COM/PHOTOS/NATHANINSANDIEGO/3455796359/)

18. WHAT IS NANOTECHNOLOGY?

19. LESSON 1:
MAKE SURE YOU CARE ABOUT
THE ANSWER. TO YOUR QUESTION.

21. Write down a question for which
you have a genuine interest in
knowing other peoples’ answers.
Really.

22. LESSON 2:
MAKE THE QUESTION PERSONAL.

23. NATIONAL CONSTITUTION CENTER

24. From “Accessing and Incorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52

25. First three minutes spent
discussing visitors’ previous
experiences with trees.
Discussion lightly woven into
tour.
First three minutes spent
chatting in a friendly way before
the tour begins.
From “Accessing and Incorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52

26. From “Accessing and Incorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52

27. higher engagement
better experience
more content retention
From “Accessing and Incorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52

28. higher engagement
better experience
more content retention
similar to control group
From “Accessing and Incorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52

29. LESSON 3:
ASK SPECULATIVE QUESTIONS.

33. FRAMES EXPERIENCE
SPECULATIVE
WOULD YOU GO TO MARS?
PERSONAL

34. What do you really want to know
about your customers?
What one piece of information
would allow you to better ignite
their curiosity?

36. Photo by Jessie Cutts on Flickr

38. constrained profiles

40. aspirational profiles
Ro ck
Pu nk

42. Build a profile for your customers.
Create a functional prototype.
Consider:
How will you motivate people to
participate?
What will you do with their profile
information?
What can people do with their
profiles?

43. what makes you curious?
BREAK
personalize
asking the right questions
creating meaningful profiles
socialize
designing social experiences

44. GOING
SOCIAL

45. what’s a social object?
“social networks consist
of people who are
connected by a shared
object”
- Jyri Engeström, 2005
flickr

46. photo by DG Jones on Flickr

48. Science Museum of Minnesota
Photo by Terry Gydesen

53. photo by mattwi1s0n on Flickr

55. I’ve never had a gay friend. It was unbelievably
exciting to find myself facing him with his body,
opinions and identity. It seems he was not very
different from me and especially he was not an
alien. From now on, I will not disrupt my
communication with the gays, I will enhance it.
- Reader in Istanbul, 2007

56. what are the social objects in
your world?

57. assignment: social object hunt
Find an object or place that can serve as a
connector among different people.

58. how can we make our spaces more social?

59. selecting
Smithsonian American Art Museum

60. being creative
Powerhouse Museum

61. sharing memories
Denver Art Museum

62. sharing memories

63. sharing memories

64. sharing experiences
Chicago Children’s Museum

65. make it sociable
Find an object, place, or experience
that can serve as a connector among
different people. Develop strategies for
how people can share that experience.

66. KEEP IN
TOUCH
NINA@MUSEUMTWO.COM
@NINAKSIMON