1. Alamo Stone Marketing Plan
Developed by:
Chris Nimi Cheetham-West
Nimi.west@gmail.com
832-867-4128

2. Confidentiality Agreement
The undersigned reader ac knowledges that the information provided by _______________ in this
marketing plan is confidential; therefore, reader agrees not to disc lose it without the express written
permission of _______________.
It is ac knowledged by reader that information to be furnished in this marketing plan is in all
respec ts confidential in nature, other than information which is in the public domain through other
means and that any disc losure or use of same by reader, may cause serious harm or damage to
_______________.
Upon request, this document is to be immediately returned to _______________.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a marketing plan. It does not imply an offering of securities.

3. Table of Contents
1.0 Marketing Vision......................................................................................................................................1
1.1 Goals .............................................................................................................................................1
1.2 Purpose .........................................................................................................................................1
2.0 Ideal Church Visitor .................................................................................................................................2
2.1 Market Description.........................................................................................................................2
2.1.1 Description Pie Chart ........................................................................................................2
3.0 Remarkable Difference ...........................................................................................................................2
3.1 Model Churches ............................................................................................................................3
4.0 Core Strategy..........................................................................................................................................3
4.1 Key Strategic Indicators .................................................................................................................3
4.2 Core Branding Elements................................................................................................................4
4.2.1 Logo..................................................................................................................................4
5.0 Product/Service Innovation .....................................................................................................................4
5.1 Hourglass Strategy ........................................................................................................................6
5.1.1 New Member package .......................................................................................................6
5.2 Price Rationale ..............................................................................................................................7
6.0 Marketing Materials .................................................................................................................................7
6.1 Testimonial Plan ............................................................................................................................8
7.0 Web Plan ................................................................................................................................................8
7.1 Content Strategy ...........................................................................................................................8
7.2 Search Engine Strategy.................................................................................................................9
7.2.1 Web traffic forcast .............................................................................................................9
7.3 Social Media Plan ........................................................................................................................10
7.3.1 Blog.................................................................................................................................10
8.0 Lead Generation Plan ...........................................................................................................................11
8.1 Advertising ...................................................................................................................................11
9.0 Service Experience ...............................................................................................................................12
10.0 Marketing Calendar.............................................................................................................................12
10.1 Monthly ......................................................................................................................................13
11.0 Critical Numbers ..................................................................................................................................13
11.1 Forecast ....................................................................................................................................13
11.2 Marketing Expense Budget ........................................................................................................14
Table: Marketing Expense Budget ...........................................................................................14
Chart: Monthly Expense Budget ...............................................................................................15
11.3 Measurement Plans ...................................................................................................................15
12.0 Marketing Organization .......................................................................................................................15
Org. Chart: Organizational Chart .............................................................................................16
Table: Sales Forecast ...................................................................................................................................1
Table: Marketing Expense Budget ................................................................................................................2
Table: Key Marketing Metrics ........................................................................................................................3
Table: Gap Dashboard .................................................................................................................................4
Resources Used............................................................................................................................................5
Tracking tables ............................................................................................................................................6
Page 1

4. Alamo Stone Marketing Plan
1.0 Marketing Vision
This year we will be developing new city wide promotional ac tivities for the church. We
already have three ac tivities that we will be using to promote the church membership.
We will be doing online marketing as well traditional promotional ac tivities. In the year 2010 we
were able to build a new website and increase online visibility. We want to foc us more on
converting all visitors into ac tive members.
We plan to make Alamo Stone known c ity wide, while presenting Christ in the proc ess. We
envision that a person or a family will hear about Alamo Stone through our media efforts or
word of mouth. We will then motivate them to get involved and invite others.
1.1 Goals
Organization Goals:
· Increase Service attendance
· Increase Event attendance
· Increase Membership
· Increase Unique website visitors to 1,000/month
· Increase Website ranking for all keywords
Strategic Goals:
· Establish a reputation for being a welcoming church for everyone in SA to visit.
· Take advantage of different types of media.
Tac tical Goals:
· Create feedback mec hanisms for attendance
· Spend time weekly promoting
· Spend time weekly marketing online
· Get team together for implementation
1.2 Purpose
Church Mission:
Presenting Christ to all people so that they can choose Him; equipping those who choose Him
to live effectively for Him.
Values Missions
Our mission foc us is manifest in the intentional sending of people from our loc al congregation into
the world with the aim of
(1) introducing the world to Christ, (2) and making disc iples. Humanitarian ac tivities bec ome
vehicles and means for meeting people and sharing the gospel. This is realized in foreign and
loc al mission projec ts attended by people from our congregation.
Page 1

5. Alamo Stone Marketing Plan
2.0 Ideal Church Visitor
We are looking for potential visitor that is looking for a church home here in San Antonio. Ideally
we would like them to join the church and bec ome ac tive in small groups. We would want them
to be from an area where they can communicate with others about Alamo Stone.
2.1 Market Description
Current Demographics: Church has a mix of all rac es and ages. We welcome anyone who
would like a new church home.
Behaviors: They are ac tive with their family and community.
Geographic: Our visitors usually lives in North West San Antonio. If members live closer they are
more likely to join small groups. Currently the majority remain inside 15 mile radius.
There is a growing opportunity to target low income areas for church. Many larger churches
avoid this market bec ause they cannot offer enough money to support the church.
2.1.1 Description Pie Chart
Figure 1: Pie Chart depicting the current ethnicity of Alamo Stone
3.0 Remarkable Difference
Alamo Stone (ASC) has many differences that cause them to stand out from other loc al
churches. ACS has a foc us on outreac hing to people in the community. We let you come
casual and be open to fellowship. we take time to know the individual visitor to build a family
setting throughout the church.
Differentiators
· family oriental
· foc used outreach
Page 2

6. Alamo Stone Marketing Plan
· casual dress
3.1 Model Churches
We will be modeling our efforts after the following churches:
Oak Hills
· High site ranking
· Large membership
· Pastor has significant book/audio sales
Community Bible
· 10 Locations
· Many different ministries
· High site ranking
· Life groups
Mars Hill
· Community groups
· Disc ipleship
· Pastoral care and counseling
· Redemption Groups
· Volunteer teams
4.0 Core Strategy
We want to be seen as a church that welcomes everyone of any rac e any age or income
level. We want to be known as a church that promotes the disc ipleship of members. Present a
family oriented setting so people are willing to be involved in events and small groups.
4.1 Key Strategic Indicators
· Contac t cards filled out
· Website visitors
· PR mentions
· Referrals
· Members joining
· Outreac h events attended
· Small Groups attendance
· Testimonials received
Page 3

7. Alamo Stone Marketing Plan
4.2 Core Branding Elements
When people see our marketing materials, they will see our logo and our mission. We want
everything to have one uniform look and feel whether it be website or business card or other
materials.
Our logo will be visible on the following:
· Business cards (ASC cards, small groups card)
· Attire (ASC Neighbor t-shirts)
· Forms (c ontac t cards)
· Stationary (key chain , pens, cups, napkins etc)
· Advertising (flyers, posters)
· Email format
· Printed materials
· Signage (DSU)
· Website (alamostone.org)
4.2.1 Logo
5.0 Product/Service Innovation
Prospects to the church-
Quarterly Outreach Events
· Birth of a cool: A time where individuals can
showcase their talent in art, media, dance, and
poetry. All ages are invited to this event. It is held
Page 4

8. Alamo Stone Marketing Plan
after the regular service on Saturday. Usually
there are 10-15 contestants and 3 judges that
pick the winners. Prizes are close to $200 of
value. Cost to the Church equals $300.00
· Saturday Night Live: An event where the church
outreaches to an apartment complex and invites
residents to come and socialize. Cost of the
church equals about $1,000.00
· Movie Night- A time where the church
purchases movie tickets for new members and
visitors to see a movie at a local theater.
Members -
· Phileo-Small Bible study group targeted for
everyone, including family and youth and
is held Sunday nights. Usually at a volunteers
house.
· Scripture- Scripture memorization group
usually meet Friday mornings. Open to
everyone. Good for people looking to learn to
retain 2 bible verses at a time.
· Youth Breath Easy- Prayer teams break-out into
groups, Targets college students and is held at
a volunteers house. Food is provided and
short message is preached .
· Mothers - Ladies night out small group geared
towards women.
Page 5

9. Alamo Stone Marketing Plan
· Study with Betheas- Family event hosted in
local apartment complex at Woodhill Apartments
in San Antonio.
5.1 Hourglass Strategy
After someone shows interest in the church, we offer them a gift pac kage that includes
stationary and media items including:
· CD/DVD of Sermons
· Keychain
· Pen with Alamo Stone Logo
· Cups with logo
· Pastor Books
· Broc hure with the history and events of Alamo Church
· List of upcoming events that will take plac e
Visitors will also fill-out a contac t card so we can reach them in the future. They will get an
invitation to free events and other ac tivities. We will send them a Fac ebook request for the
Alamo Stone Fan Page as well.
ASC will invite them to more church services and outings and to free events so that they can
bec ome involved in the church.
We then request them to join a new member's class to get familiar with the church.
Once the visitor bec omes a member, we will try to get them to bec ome an ac tive member by join
small groups and volunteering their time to assist with small groups.
Church member will grow familiar with ASC and hopefully, gain referrals from other family
members to attend the church.
5.1.1 New Member package
These will be the items given to new members once they join the church. Each item will have
an Alamo Stone logo on top. These are intended to make the person fill welcome and motivate
them to come bac k to the church.
· Gift pac kage
· Sermon Dvd/audio
· Mug/c up
· key chain
· pens
· Fridge Magnet
· Info Broc hure
Page 6

10. Alamo Stone Marketing Plan
5.2 Price Rationale
The reason why these offerings are free is bec ause we want to grow to a certain amount of
members before we began to charge for theses events and materials.
We want to build trust upfront bec ause churches generally have a bad reputation when it comes
with money issues. This is well worth the free pricing as the budget permits it.
When it gets to the point where the cost is to much for the church to handle we will figure out a
pricing strategy.
6.0 Marketing Materials
Ways to reac h our target market:
· Our website and Internet Marketing
· Direct mail
· Newspaper advertisements
· Local Television
· Radio Advertising
Page 7

11. Alamo Stone Marketing Plan
· Weekly/Quarterly Newsletters
· Testimonials on site video/audio/print
6.1 Testimonial Plan
Quotes will be gathered quarterly from people that we have noticed we have made an impac t on.
Usually, it is done around the same time as the quarterly. "See what others have to say about
us." will be posted on the site. We will also form case studies when we come ac ross members
that have had a great experience.
7.0 Web Plan
Website: www.alamostone.org
The website will be used to communicate to potential visitors and members of the church. It
will include sermons, videos, pictures, and church beliefs. The current website was created in
2007 and has been revised and edited since then. Landing pages will be created for particular
events to make it easier for visitors to sign up. Analytics has already been installed to trac k
traffic to the site.
7.1 Content Strategy
The ASC website will be maintained by a web developer and a graphic designer. The content
will be changed continuously and updated every week with new pictures video from rec ent
ac tivities. Site will enable people to sign up for events and watch sermons that have taken
plac e. Site will include the following:
· Picture & video of church events
· Sermons synopsis
· Event sign up
· Able to join small groups
Page 8

12. Alamo Stone Marketing Plan
· mission vision
· Testimonials
7.2 Search Engine Strategy
We will have a loc al SEO strategy that targets people in San Antonio.
The foc us of our strategy will be to reach the loc al audience in San Antonio by building word
of mouth, direc tory, and natural search results. We will tie this plan together under the theme of
getting people to come that want to be involved in a church. Keywords will be variations of the
keyword "San Antonio Church". Posting the site to high traffic sites is also one of our main
objec tives such as yelp, dmoz, netministry.com, and others to get you maximum audience.
Keywords Targeted/ Montly Search Results
Keyword Exac t Searches Phrase Search Broad Searches
San Antonio Church 480 1,900 60,000
San Antonio Churches 590 880 60,000
Church in San Antonio 91 4,400 60,000
Churches in San Antonio 320 4,400 60,000
San Antonio Christian Church 58 58 1,300
san antonio church 78240 <50 - -
7.2.1 Web traffic forcast
Page 9

13. Alamo Stone Marketing Plan
7.3 Social Media Plan
We will gather a list of all direc tories, hub pages, squidoo, and personalized sites made for
business listing. Find out what direc tories are the best fit for the site. This will be a list of 50
to150 quality direc tories. We make sure that the directories are high volume traffic sites that will
yield visitors. This will happen concurrently with our link building strategy.
Church will utilize:
Fac ebook- We will ac tively attempt to try to add new members to the group fan page by
adding that as a required effort when they fill out the contac t form. We will attempt to post a
comment on the Fac ebook page every week. The comments can be about what ASC did over
the service or what happen during an event. Every week will be sufficient. The designer at BIF
Technologies, Corporation will upload more information such as media, pictures, and video.
7.3.1 Blog
http://roderickbarnes.com/blog/
http://tobeyourhandsandfeet.blogspot.com/
The pastor has been updating his blog since December 2007. We plan on submitting the blog
to the top ten blog direc tories such as
http://blogs.botw.org/ 257,000 site visitors, http://www.blogcatalog.com/ which has 675,000
visits . The more visits the direc tory has the more likely people take a look at the site.
Page 10

14. Alamo Stone Marketing Plan
8.0 Lead Generation Plan
Our advertising plan is event foc used. We have quarterly on the large events that happen
eac h year. We want people to come meet with us so that we can show them all of the
benefits of working with us.
Traditional Paid
-Radio Advertising
We will have radio ads on select radio stations to promote a specific event a week before the
event date
-Movie Theater Preview
Theater advertising consist of choosing a selec t theater and to advertise in. Then our 15 sec
to 30sec commercial will show up before eac h and every movie on every sc reen in the theater.
-Television
We will plan to create a commercial for the church to run a few times a week early mornings ,
mid day and late night loc al television show visits to promote event right before event date.
-Newspaper
We will run small advertisements 3x3 in the largest newspaper to promote events.
-Pay Per Click
Depending on budget we will have a pay per click campaign to manage.
Free Advertising
-Online Event Direc tories
For eac h event we will have promote to high ranking event sites such as eventbrite and
mysanantonio.
-Classified ads
Craigslist and other classified ad sources is a big help when promoting any event online
-Soc ial Media
Posts will be made throughout the week before the event to give awareness to our current
members
Poster hand out-A team will ac tively pass out flyers during the weeks nearing the event.
8.1 Advertising
Media Tracking Kits With Most Value For each Event for a
week
Page 11

15. Alamo Stone Marketing Plan
Advertisin Company Description Distributi Cost/Ad Total
g Medium on
Newspaper San One 1 c ol. X 3” full color in Express 558,543 $70 $399
antonio News (Friday or Saturday)
Express One 1 c ol. X 3” full color in Glance
(Sunday) Plus online Flyerboard for three
days in SACommunities.
TV Channel 4 Chance to get on Living Show and talk 10am- $1800 $1800.00
about Services for 5-7minutes/ Video 11am
posted on SaLiving.com for 12 weeks. 14,000
TV KSAT 12 News television $100-150 for early NA $100/30s $600/ 6
morning and late night commercials $350 ec showings
for noon per showing $1,000 for prime
time showing 30sec.
Theater Paladium 19 sc reens +imax/ 20k movies/ 6 884,000 $7199/6 $1199/
month c ontrac t month month
Radio WOAI WOAI 2p-7p $90 136,000 $90/15se $90/1
c
Radio COX Magic 105.3 500k $80/30se $80/1
Wednesday-Friday 4 spots/wk 6am- c
7pm $80/spot
Wednesday-Friday 4 spots/wk 7pm-
12m $20/spot
Saturday 2 spots/wk 7am-10am $50/
spot
Radio Clear 7p-12midnite Rates/ KXXM $35 NA $35-60/ $35/1
Channel
per 30 sec commercial i
TV Chanel 4 Early late show times $85/ 30 sec $85/30se $340/4
showing c showings
9.0 Service Experience
We will ac tivity reward our members by doing events such as "Free movie night." We will
create surveys and ask for advice from the members and visitors to gain info on how we are
doing and what we can do better to remain effective. We will have a follow-up after we get
the contac t info within a week.
10.0 Marketing Calendar
These are the current calendar of events for 2011. Most of these dates may change along with
items being added on.
Page 12

16. Alamo Stone Marketing Plan
10.1 Monthly
Months Marketing Event
1 Jan.
2 Feb Birth of the Cool (February 19)
4 services
3 March Saturday Night Live weekend or two (March 5)
Movie Night (March 19)
4 services
4 April 5 services
5 May 4 services
6 June Saturday Night Live (June)
4 services
7 July Movie night July 30
Birth of cool July 9th
5 services
8. August 4 services
9. September 4 services
10. October Saturday night Live (October) 29 fall festival
3 services
11. November Birth of Cool (November)12th
5 services
12. Dec ember Movie Night (Dec ember) Dec 10th
5 services
11.0 Critical Numbers
These are the forecasted numbers that we hope for in the coming year. We will implement a
measurement strategy at the end of the year that lets us know how close we were to reac hing
the goal.
11.1 Forecast
Page 13

17. Alamo Stone Marketing Plan
11.2 Marketing Expense Budget
Expenses include:
-Theater Ads
-Television Ads
-Movie Night Tickets/expense
-Quarterly Print
-Inserted Row
-SNL expenses food etc
-Birth of a Cool Prizes
-Promotional Material(posters)
-Stationary gift pac kage
Table: Marketing Expense Budget
Marketing Expense Budget 2011 2012 2013
Radio Ads $900 $0 $0
Newspaper/Magazines Ads $1,197 $0 $0
Theater Ads $7,194 $0 $0
Television Ads $3,600 $0 $0
Movie Night Tickets/expense $3,000 $0 $0
Quaterly Print $380 $0 $0
New Member/visitor gift package x300 $1,200 $0 $0
SNL expenses food etc $1,500 $0 $0
Birth of a Cool Prizes $1,050 $0 $0
Promotional Material(posters) $200 $0 $0
------------ ------------ ------------
Total Sales and Marketing Expenses $20,221 $0 $0
Percent of Sales 3504.51% 0.00% 0.00%
Page 14

18. Alamo Stone Marketing Plan
11.3 Measurement Plans
We will keep trac k eac h month of all expenses. We will consult with the elders to make sure
funds are still available throughout the projec t.
12.0 Marketing Organization
Chris N. Cheetham-West will be the person in c harge of the projec t. He is the president of
AMA and the marketing direc tor at BIF Technologies. The plan will be carried out by BIF
Technologies, AMA, and Alamo Stone church volunteers. Below is a chart with details and roles
of the different organizations involved.
Alamo Stone elders will have the final dec ision on all our marketing efforts. We will get our
budgets and promotional material approved before we go forward with c ampaign.
BIF Technologies- BIF will help with the proc ess bec ause the company has talent that includes
web-development, design, writing.
American Marketing Association UTSA- The AMA will help us with planning the overall strategy of
the campaign. They will be volunteering at the events and making sure marketing efforts are
trac ked efficiently. AMA will help us with online marketing methods for the events.
Alamo Stone Volunteers- Alamo Stone church members will be volunteering to carry out some
of the methods including contac t cards, and coordinating the events. They will also help with
the distribution of flyers, and posters.
Page 15

19. Alamo Stone Marketing Plan
Page 16

20. Appendix
Table: Sales Forecast
Sales Forecast
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Unit Sales
New Visitors 10% 1 1 1 1 1 1 1 1 1 1 1 1
Members 5% 1 1 1 1 1 1 1 1 1 1 1 1
25% 1 1 1 1 1 1 1 1 1 1 1 1
Total Unit Sales 3 3 3 3 3 3 3 3 3 3 3 3
Unit Prices Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
New Visitors 15 20 35 35 35 40 40 45 45 50 50 50
Members 2 2 5 8 8 10 10 12 15 15 15 15
0
Sales
New Visitors 15 20 35 35 35 40 40 45 45 50 50 50
Members 2 2 5 8 8 10 10 12 15 15 15 15
0 0 0 0 0 0 0 0 0 0 0 0 0
Total Sales 17 22 40 43 43 50 50 57 60 65 65 65
Direct Unit Costs Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
New Visitors 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Members 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
0 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Direct Cost of Sales
New Visitors $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Members $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Page 1

21. Appendix
Table: Marketing Expense Budget
Marketing Expense Budget Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Radio Ads $0 $300 $0 $0 $0 $300 $0 $0 $0 $300 $0 $0
Newspaper/Magazines Ads $0 $399 $0 $0 $0 $399 $0 $0 $0 $399 $0 $0
Theater Ads $0 $1,199 $1,199 $1,199 $1,199 $1,199 $1,199 $0 $0 $0 $0 $0
Television Ads $0 $0 $1,800 $0 $0 $0 $0 $0 $0 $0 $1,800 $0
Movie Night Tickets/expense $0 $0 $1,000 $0 $0 $0 $1,000 $0 $0 $0 $0 $1,000
Quaterly Print $0 $0 $95 $0 $0 $95 $0 $0 $95 $0 $0 $95
New Member/visitor gift package x300 $0 $400 $0 $0 $0 $400 $0 $0 $400 $0 $0 $0
SNL expenses food etc $0 $0 $500 $0 $0 $500 $0 $0 $0 $500 $0 $0
Birth of a Cool Prizes $0 $350 $0 $0 $0 $0 $350 $0 $0 $0 $350 $0
Promotional Material(posters) $0 $0 $50 $0 $0 $50 $0 $0 $50 $0 $0 $50
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $0 $2,648 $4,644 $1,199 $1,199 $2,943 $2,549 $0 $545 $1,199 $2,150 $1,145
Percent of Sales 0.00% 12036.36% 11610.00% 2788.37% 2788.37% 5886.00% 5098.00% 0.00% 908.33% 1844.62% 3307.69% 1761.54%
Page 2

22. Appendix
Table: Key Marketing Metrics
Key Marketing Metrics
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Revenue $17 $22 $40 $43 $43 $50 $50 $57 $60 $65 $65 $65
Leads 0 0 0 0 0 0 0 0 0 0 0 0
Leads Converted 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Avg. Transactions/Customer 0 0 0 0 0 0 0 0 0 0 0 0
Avg. $/Customer $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Referrals 0 0 0 0 0 0 0 0 0 0 0 0
PR Mentions 0 0 0 0 0 0 0 0 0 0 0 0
Testimonials 0 0 0 0 0 0 0 0 0 0 0 0
Other 0 0 0 0 0 0 0 0 0 0 0 0
Page 3

23. Appendix
Table: Gap Dashboard
Gap Dashboard
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Ministry Goals
Sermons 0 0 0 0 0 0 0 0 0 0 0 0
3 events each quarter 0 0 0 0 0 0 0 0 0 0 0 0
Personal 3 0 0 0 0 0 0 0 0 0 0 0 0
Business
Increase Service attendance by 40% Service. Atten.. 220 220 350 350 420 450 500 550 600 650 650 700
Increase Event attendence by 30% Event Atten 120 130 140 167 180 100 130 140 150 160 165 170
Reach 800 Church Members new members 10 10 15 20 25 30 30 30 30 30 25 25
Increase website ranking all keywords Ranking top 100 top 100 top 100 top 50 top 50 top 20 top 20 top 10 top 10 top 5 top 5 top5
Increase visitors to 1,000 unique Site visitors 300 300 500 540 540 600 620 640 640 640 700 750
Tactical
Create feedback forms for attendance # of contacts 0 0 0 0 0 0 0 0 0 0 0 0
Spend time weekly promoting./Mkt Time Spent 0 0 0 0 0 0 0 0 0 0 0 0
Tactical 3 0 0 0 0 0 0 0 0 0 0 0 0
Strategic
Establish a reputation # of new vist. 0 0 0 0 0 0 0 0 0 0 0 0
Take advantage of different types of #types used 0 0 0 0 0 0 0 0 0 0 0 0
media.
Strategic 3 0 0 0 0 0 0 0 0 0 0 0 0
Page 4

24. Appendix
Resources Used
Websites
www.mondotimes.com (list of all media outlets by city. ala gives date established
http://www.utsa.eblib.c om.libweb.lib.utsa.edu/patron/FullRecord.aspx?p=433788&userid=vjyRBOkMxD7KX8ZqqjhBBw%3d%
3d&tstamp=1294343005&id=3CB95A5E7DD7305B0CA4AD149A2A19E753325842 faith based mkt
http://www.churchmarketingsucks.comhttp://www.churchmarketingsucks.com
Page 5

25. Appendix
Tracking tables
Contac t Cards Website Visits PR Mentions Small group attendance Testamonials
Jan
Feb
March
April
May
June
July
August
September
October
November
Dec ember
Page 6