SlideShare a Scribd company logo
1 of 35
 
 
enough for solid categories plus criteria for UX - visual, content, features, etc. Elements of User Experience diagram © Jesse James Garrett
[object Object],[object Object],Photo: http://www.flickr.com/photos/dennissylvesterhurd/
fewer participants fewer items/less depth careful Q&A
enough for solid categories,  usability red flags inform UX at high and low levels
Specifics
most helpful when:
 
5-12 participants < 30 cards ~ 4 questions
Results – limited quantitative data
Results – quotes
Results – stories of use
Results – specific issues
How
What do you want to learn?
Candidates for card terms
Write the questions that will use the cards.  We typically ask:
Write questions that invite stories
 
 
 
 
Results – insights and implications
the current site is failing to provide contact information for making an appointment, which is the number one reason people visit the site as soon as the “barrier” is broken, students are happy with the services perception gap:  students perceive the MIT Medical is slow, but it is fast and effective content and ui:  contact information must be readily apparent - especially how to make an appointment Different audiences have different perceptions:  Medical needs to work to overcome student perceptions, but faculty and staff are content students perceive MIT Medical as slow to respond
the site is failing to explain plans adequately  some deadlines are  really important content:  crucial content needs to speak to an audience not familiar with US plans and terminology feature:  maybe a way to compare plans would help ui/visual:  key dates need to be super obvious content on the site needs to address users  and  influencers
 
 
 
 
Results – scenarios of use
Results – wireframe/schematics
Results – site map
Special cases
Any questions? - Thank you for letting us tell our story! www.nimblepartners.com [email_address] [email_address] A special thank you to Leah Buley at Adaptive Path who inspired us to free  ourselves from the tyranny of PowerPoint bullet slides.

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Establishing Qualitative Criteria for IA and UX in One Fell Swoop -- How to Conduct a Card Sort with Storytelling