SlideShare uma empresa Scribd logo
1 de 31
“ Informal Guerilla User Study” How to get quick and useful feedback on your app   ID for Devz at Hacker Dojo Nilo Sarraf January 2011
We see what we want to see!
[object Object],[object Object],[object Object],[object Object],[object Object]
Get Divorced! ,[object Object],[object Object],[object Object]
Know Thy User Even when they look totally alien to you ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Observer Effect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Observe Users  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Source: Elsevier 2010 http://comminfo.rutgers.edu/~tefko/Courses/Zadar/Doctoral%20studies/Lopatovska%20emotions%20in%20LIS%20IPM%202011%20artcle%20in%20press.pdf
Voice and Choice of Words “Know Thy User” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personality Types (Psychology) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personality Types  “Know Thy User” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Type A ,[object Object],[object Object],[object Object],[object Object],[object Object]
Type B ,[object Object],[object Object],[object Object],[object Object]
Type C ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Type D ,[object Object],[object Object],[object Object]
 
Environment “Know Thy User” ,[object Object],[object Object],[object Object]
Mood Swings “Know Thy User” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Get Practical ,[object Object],[object Object],[object Object],[object Object]
Before User Study ,[object Object],[object Object],[object Object],[object Object],[object Object]
During User Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
During User Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Take Notes ,[object Object],[object Object]
Your  Own  Body Language ,[object Object],[object Object],[object Object],[object Object],[object Object]
‘Safe’ Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
‘Safe’ Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pause ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
After User Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One Last Thing ,[object Object],[object Object]
 

Mais conteúdo relacionado

Semelhante a Informal Guerilla User Study

Submitting to Low-Fidelity User Research: a Primer
Submitting to Low-Fidelity User Research: a PrimerSubmitting to Low-Fidelity User Research: a Primer
Submitting to Low-Fidelity User Research: a PrimerIan Fitzpatrick
 
Fake Your Research - UX Masterclass
Fake Your Research - UX MasterclassFake Your Research - UX Masterclass
Fake Your Research - UX MasterclassSherpas
 
Fake Your Research - UX Masterclass
Fake Your Research - UX MasterclassFake Your Research - UX Masterclass
Fake Your Research - UX MasterclassExperienceU
 
D school bootleg deck 2018
D school bootleg deck 2018D school bootleg deck 2018
D school bootleg deck 2018Colaborativismo
 
A Brief Introduction to User Research
A Brief Introduction to User ResearchA Brief Introduction to User Research
A Brief Introduction to User ResearchRachel Price
 
UX Toolkit - Phase One
UX Toolkit - Phase OneUX Toolkit - Phase One
UX Toolkit - Phase OneMaite Dalila
 
How to listen effectively
How to listen effectivelyHow to listen effectively
How to listen effectivelyDroto
 
Job Shadow
Job ShadowJob Shadow
Job ShadowKerncomm
 
How To Ask The Right Questions
How To Ask The Right QuestionsHow To Ask The Right Questions
How To Ask The Right QuestionsHannah Fiechtner
 
What’s so great about empathy maps?
What’s so great about empathy maps?What’s so great about empathy maps?
What’s so great about empathy maps?Lee Whitfield
 
How to Effectively Lead Focus Groups: Presented at ProductTank Toronto
How to Effectively Lead Focus Groups: Presented at ProductTank TorontoHow to Effectively Lead Focus Groups: Presented at ProductTank Toronto
How to Effectively Lead Focus Groups: Presented at ProductTank TorontoTremis Skeete
 
How to conduct design research interviews
How to conduct design research interviewsHow to conduct design research interviews
How to conduct design research interviewsHJ Kwon
 
"From Insights to Action" by Andrew Vincent, a Revelation Great Research Thin...
"From Insights to Action" by Andrew Vincent, a Revelation Great Research Thin..."From Insights to Action" by Andrew Vincent, a Revelation Great Research Thin...
"From Insights to Action" by Andrew Vincent, a Revelation Great Research Thin...Revelation Next
 
User eXperience insights
User eXperience insightsUser eXperience insights
User eXperience insightsMarion Boberg
 
An Example Of A Persuasive Argument Essay
An Example Of A Persuasive Argument EssayAn Example Of A Persuasive Argument Essay
An Example Of A Persuasive Argument EssayVickie Weis
 
User Experience Doesn’t Happen on a Screen - It Happens in the Mind. Introduc...
User Experience Doesn’t Happen on a Screen - It Happens in the Mind. Introduc...User Experience Doesn’t Happen on a Screen - It Happens in the Mind. Introduc...
User Experience Doesn’t Happen on a Screen - It Happens in the Mind. Introduc...UXPA International
 
Creating conditions for meaningful research participation
Creating conditions for meaningful research participationCreating conditions for meaningful research participation
Creating conditions for meaningful research participationKelly Ann McKercher
 

Semelhante a Informal Guerilla User Study (20)

Submitting to Low-Fidelity User Research: a Primer
Submitting to Low-Fidelity User Research: a PrimerSubmitting to Low-Fidelity User Research: a Primer
Submitting to Low-Fidelity User Research: a Primer
 
Fake Your Research - UX Masterclass
Fake Your Research - UX MasterclassFake Your Research - UX Masterclass
Fake Your Research - UX Masterclass
 
Fake Your Research - UX Masterclass
Fake Your Research - UX MasterclassFake Your Research - UX Masterclass
Fake Your Research - UX Masterclass
 
User research at VMware Tanzu Labs
User research at VMware Tanzu LabsUser research at VMware Tanzu Labs
User research at VMware Tanzu Labs
 
D school bootleg deck 2018
D school bootleg deck 2018D school bootleg deck 2018
D school bootleg deck 2018
 
A Brief Introduction to User Research
A Brief Introduction to User ResearchA Brief Introduction to User Research
A Brief Introduction to User Research
 
UX Toolkit - Phase One
UX Toolkit - Phase OneUX Toolkit - Phase One
UX Toolkit - Phase One
 
How to listen effectively
How to listen effectivelyHow to listen effectively
How to listen effectively
 
Job Shadow
Job ShadowJob Shadow
Job Shadow
 
Job Shadow
Job ShadowJob Shadow
Job Shadow
 
How To Ask The Right Questions
How To Ask The Right QuestionsHow To Ask The Right Questions
How To Ask The Right Questions
 
What’s so great about empathy maps?
What’s so great about empathy maps?What’s so great about empathy maps?
What’s so great about empathy maps?
 
How to Effectively Lead Focus Groups: Presented at ProductTank Toronto
How to Effectively Lead Focus Groups: Presented at ProductTank TorontoHow to Effectively Lead Focus Groups: Presented at ProductTank Toronto
How to Effectively Lead Focus Groups: Presented at ProductTank Toronto
 
How to conduct design research interviews
How to conduct design research interviewsHow to conduct design research interviews
How to conduct design research interviews
 
"From Insights to Action" by Andrew Vincent, a Revelation Great Research Thin...
"From Insights to Action" by Andrew Vincent, a Revelation Great Research Thin..."From Insights to Action" by Andrew Vincent, a Revelation Great Research Thin...
"From Insights to Action" by Andrew Vincent, a Revelation Great Research Thin...
 
User eXperience insights
User eXperience insightsUser eXperience insights
User eXperience insights
 
An Example Of A Persuasive Argument Essay
An Example Of A Persuasive Argument EssayAn Example Of A Persuasive Argument Essay
An Example Of A Persuasive Argument Essay
 
User Experience Doesn’t Happen on a Screen - It Happens in the Mind. Introduc...
User Experience Doesn’t Happen on a Screen - It Happens in the Mind. Introduc...User Experience Doesn’t Happen on a Screen - It Happens in the Mind. Introduc...
User Experience Doesn’t Happen on a Screen - It Happens in the Mind. Introduc...
 
Creating conditions for meaningful research participation
Creating conditions for meaningful research participationCreating conditions for meaningful research participation
Creating conditions for meaningful research participation
 
PDC+++ Module 2 Class 6 Observation
PDC+++ Module 2 Class 6 ObservationPDC+++ Module 2 Class 6 Observation
PDC+++ Module 2 Class 6 Observation
 

Último

Call Girls Meghani Nagar 7397865700 Independent Call Girls
Call Girls Meghani Nagar 7397865700  Independent Call GirlsCall Girls Meghani Nagar 7397865700  Independent Call Girls
Call Girls Meghani Nagar 7397865700 Independent Call Girlsssuser7cb4ff
 
group_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdfgroup_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdfneelspinoy
 
FiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfFiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfShivakumar Viswanathan
 
办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一
办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一
办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一Fi L
 
Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfPharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfAayushChavan5
 
Cosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable BricksCosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable Bricksabhishekparmar618
 
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCRdollysharma2066
 
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO   2024_  ANASTASIYA  KUDINOVAPORTAFOLIO   2024_  ANASTASIYA  KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVAAnastasiya Kudinova
 
Design principles on typography in design
Design principles on typography in designDesign principles on typography in design
Design principles on typography in designnooreen17
 
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一diploma 1
 
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts ServiceCall Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Servicejennyeacort
 
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCRCall In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCRdollysharma2066
 
ARt app | UX Case Study
ARt app | UX Case StudyARt app | UX Case Study
ARt app | UX Case StudySophia Viganò
 
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degreeyuu sss
 
定制(RMIT毕业证书)澳洲墨尔本皇家理工大学毕业证成绩单原版一比一
定制(RMIT毕业证书)澳洲墨尔本皇家理工大学毕业证成绩单原版一比一定制(RMIT毕业证书)澳洲墨尔本皇家理工大学毕业证成绩单原版一比一
定制(RMIT毕业证书)澳洲墨尔本皇家理工大学毕业证成绩单原版一比一lvtagr7
 
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree 毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree ttt fff
 
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一Fi L
 
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一F La
 
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degreeyuu sss
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书zdzoqco
 

Último (20)

Call Girls Meghani Nagar 7397865700 Independent Call Girls
Call Girls Meghani Nagar 7397865700  Independent Call GirlsCall Girls Meghani Nagar 7397865700  Independent Call Girls
Call Girls Meghani Nagar 7397865700 Independent Call Girls
 
group_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdfgroup_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdf
 
FiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfFiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdf
 
办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一
办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一
办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一
 
Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfPharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdf
 
Cosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable BricksCosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable Bricks
 
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
 
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO   2024_  ANASTASIYA  KUDINOVAPORTAFOLIO   2024_  ANASTASIYA  KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
 
Design principles on typography in design
Design principles on typography in designDesign principles on typography in design
Design principles on typography in design
 
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
 
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts ServiceCall Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
 
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCRCall In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
 
ARt app | UX Case Study
ARt app | UX Case StudyARt app | UX Case Study
ARt app | UX Case Study
 
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
 
定制(RMIT毕业证书)澳洲墨尔本皇家理工大学毕业证成绩单原版一比一
定制(RMIT毕业证书)澳洲墨尔本皇家理工大学毕业证成绩单原版一比一定制(RMIT毕业证书)澳洲墨尔本皇家理工大学毕业证成绩单原版一比一
定制(RMIT毕业证书)澳洲墨尔本皇家理工大学毕业证成绩单原版一比一
 
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree 毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
 
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
 
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
 
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
 

Informal Guerilla User Study

  • 1. “ Informal Guerilla User Study” How to get quick and useful feedback on your app ID for Devz at Hacker Dojo Nilo Sarraf January 2011
  • 2. We see what we want to see!
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.  
  • 9. Source: Elsevier 2010 http://comminfo.rutgers.edu/~tefko/Courses/Zadar/Doctoral%20studies/Lopatovska%20emotions%20in%20LIS%20IPM%202011%20artcle%20in%20press.pdf
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.  
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.