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Decision Support
Systems

 Dr. Saeed Shiry



  Amirkabir University of Technology
  Computer Engineering & Information Technology Department
Introduction
   Decision makers are faced with increasingly stressful
    environments – highly competitive, fast-paced, near real-time,
    overloaded with information, data distributed throughout the
    enterprise, and multinational in scope.
   The combination of the Internet enabling speed and access, and the
    maturation of artificial intelligence techniques, has led to
    sophisticated aids to support decision making under these risky and
    uncertain conditions.
   These aids have the potential to improve decision making by
    suggesting solutions that are better than those made by the human
    alone.
   They are increasingly available in diverse fields from medical
    diagnosis to traffic control to engineering applications.
Decision Support System
   A Decision Support System (DSS) is an interactive
    computer-based system or subsystem intended to
    help decision makers use communications
    technologies, data, documents, knowledge and/or
    models to identify and solve problems, complete
    decision process tasks, and make decisions.
   Decision Support System is a general term for any
    computer application that enhances a person or
    group’s ability to make decisions.
   Also, Decision Support Systems refers to an
    academic field of research that involves designing
    and studying Decision Support Systems in their
    context of use.
Course Goals
   To become familiar with the goals and different forms of decision
    support, and
   Gain knowledge of the practical issues of implementation.
   The course examines systems based on statistical and logical
    approaches to decision making that include statistical prediction,
    rule-based systems, case-based reasoning, neural networks,
    fuzzy logic etc.
   It gives an overview of the various computerized decision
    support techniques together with a detailed assessment of
    successful and unsuccessful applications developed.
   The actual and potential impact of the technology together with
    the challenges associated with this kind of application will be
    examined.
Course Requirements
   Grades will be based on:
       a final exam
       a paper review
         Read a paper from the literature

         Write report on paper

         Give oral presentation

       a group project,
         Small groups

         Design and implement DSS for problem of your choice

         Written report

         Oral presentation
Textbook
   There is no required texts. The following texts are
    recommended:
   Hand Book On Decision Support Systems, F.
    Burstein, Springer, 2008
   Decision Support Systems and Intelligent Systems,
    Ephraim Turban and Jay Aronson, Prentice-Hall,
    2001.
   Making Hard Decisions Second Edition, Robert
    Clemen, Duxbury, 1996
Lecture Notes
   Lecture notes for each chapter will be made available from
   http://ceit.aut.ac.ir/~shiry/lecture/dss/dss.html
       Introduction to Decision Making and Decision Support
       Models, Cognitive Tools and Decision Making
       DSS Elements: The Model Subsystem (1) - Decision Analysis and
        Optimization
       DSS Elements: The Model Subsystem (2) - Other Model System
        Technologies
       Data warehouse
       DSS Elements: The Dialog Subsystem
       DSS Elements: The Data Subsystem
       Putting the Pieces Together: The DSS Lifecycle
       Evaluation Centered Design
       Decision Support for Multi-Person Decisions
       Creating Value with Decision Support
Spreadsheet-based decision
support systems
   A DSS is made up of a model (or models), a source
    of data, and a user interface.
   When a model is implemented in Excel, it is possible
    to use Visual Basic for Applications (VBA) to make
    the system more efficient by automating interactive
    tasks that users would otherwise have to repeat
    routinely.
   VBA can also make the system more powerful by
    extending the functionality of a spreadsheet model
    and by customizing its use.
Projects
   Students must submit a brief proposal when the
    project topic is determined, but no later than the end
    of Farvardin.
   A short conversation or a document not exceeding
    one page will suffice.
   Contact the instructor by Email if you anticipate
    difficulty in finding a project topic. (The highest
    grades will go to projects with clients and to projects
    developed independently.)
   Each student is required to make a brief
    presentation (5-10 minutes) at the last class
    meeting. The coding does not have to be absolutely
    finished by that time, but there should at least be a
    prototype that conveys the code’s useful functions.
Supplementary References

 M.
   Seref, R. Ahuja, and W. Winston,
 Developing Spreadsheet-based Decision
 Support Systems, Dynamic Ideas (2007).
    Part I reviews Excel.
    Part II supports the course.
    Part III contains some advanced material and a
     set of case exercises.
A Hypothetical Decision
Making Example
   A third world country is going to build a railway system to
    connect a potential inland industrial area and a good agricultural
    area with a port.
   An international development agency recommended that the iron
    in the area should be mined and refined locally and melt using
    industries which has to be established.
   The refined iron is possibly exported to Germany and Japan for
    car industry.
   For success of project it requires supply of skilled labor. To
    overcome this problem a training center has to be established to
    train workers by the time plant gets ready.
   The development agency also recommends the fertile land in the
    area should be prepared for intensive farming to provide food for
    the consumption of the people working in the industry.
   The railway should link the industrial area, farm and port.
Issues dealt with
   Is the route optimum? Are all likely users connected? What are the
    possible routes?
   Growth of traffic: To what extent does development of railway
    depends on development of port, new town, airport, industrial area and
    agricultural area?
   Competition: To what extent would development of an improved road
    would eliminate the need for railway?
   Engineering problems: How much electricity is needed for electrical
    train?
   Supply problem: Where will supply of equipment and constructors
    sought from?
   Operational problem: With inadequate supply of local skilled workers
    where will operating team be obtained from? Will foreign operating
    contactors be used?
   Time Scale: When to start the project and when it will be finished?
   Cost: What will the total cost of project be?
   Infrastructure: Will services available include: telephone, fire, water,
    radio communication, hospitals, hotels and housing?
Essential steps in the process
of making a decision
      Step 1     Concept of Project is Identified
                 Decision To Proceed    Decision To Abandon


                 Project assessment. Taking
      Step 2     account of all issues involved

               Decision To Proceed     Decision To Abandon


                 Project Goes to Detail
      Step 3     Specification For Tender
                Decision To Proceed    Decision To Abandon


                 Tender Accepted. Construction
      Step 4
                 Starts
                Decision To Proceed    Decision To Abandon


      Step 5     Operation Starts

                Decision To Proceed    Decision To Abandon
Step 1
   The conceptual need for a project arise mainly as a
    result of an basement of future requirements.
   It may be made by a team of experts.
   Typically a conceptual study will identify the
    technical solution required, the economic merits,
    and acceptability of project in socio political terms.
   It may require discussion with financial institutions
    wither or not they will provide necessary funds.
Step 2
   Assuming the decision has been made to develop the project
    further then a detailed assessment will have to be made of all
    technical, economic and socio-political factors.
   The details may be quantitative and based on subjective
    knowledge.
   A major decision making is about novelty of project.
       A project may technically be novel ( making a new airplane ).
       The project may employ an established technology in novel
        environment ( using electrical train in third world country).
   In this step the degree of uncertainty associated with each factor
    will begin to emerge.
   An understanding of uncertainty associated with any proposal is
    essential for a feasible decision making.
Step 3
   If the outcome of step 2 is to proceed the project, then a tender
    specification has to be prepared.
   It should define, exactly what work the tender is required to do.
    Ideally it has to define every thing that has to be done.
   The magnitude of uncertainty associated with this stage is a
    reason for possible variations in cost and duration of projects.
   Before a tender specification is issued it is prudent to confirm
    that the project is acceptable to regulatory authorities and that
    the adequate finance is available.
   The financer need to be convinced that the project is viable, that
    the proposer is sound and has the experience and capability to
    derive the project to a successful conclusion.
Step 4 ,5
 Step      4
       The first action is to decide if one of the tender should be
        accepted.
       The tenderer should have the appropriate experience,
        capability and adequate financial resources.
   Step 5
       Assuming all steps completed satisfactorily, a decision has
        to be taken to start the project.
       Even if the project starts, it might have to be stopped if the
        environment it operates is changed.
Decision making
characteristics
 Decision  is made based on the information
  available.
 At each part of the assessment, there may
  have to be iterative development to take
  account improvement in data that take place
  as the project proceeds.
 A project will not go ahead unless there is
  adequate funding.
Management
   Management is decision making
   The manager is a decision maker
   Organizations are filled with decision makers at different level.
   Management is considered as art: a talent acquired over years by
    trial-and-error.
   However decision making today is becoming more complicated:
     Technology / Information/Computers : increasing More
        alternative to choose
     Structural Complexity / Competition : increasing larger cost of
        error
     International markets / Consumerism : increasing more
        uncertainty about future
     Changes, Fluctuations : increasing need for quick decision
Management problems
   Most management problems for which decisions are sought can be
    represented by three standard elements – objectives, decision
    variables, and constraints.
   Objective
       Maximize profit
       Provide earliest entry into market
       Minimize employee discomfort/turnover
   Decision variables
       Determine what price to use
       Determine length of time tests should be run on a new product/service
       Determine the responsibilities to assign to each worker
   Constraints
       Can’t charge below cost
       Test enough to meet minimum safety regulations
       Ensure responsibilities are at most shared by two workers
Types of Problems
   Structured: situations where the procedures to follow when a decision
    is needed can be specified in advance
       Repetitive
       Standard solution methods exist
       Complete automation may be feasible
   Unstructured: decision situations where it is not possible to specify in
    advance most of the decision procedures to follow
       One-time
       No standard solutions
       Rely on judgment
       Automation is usually infeasible
   Semi-structured: decision procedures that can be pre specified, but not
    enough to lead to a definite recommended decision
       Some elements and/or phases of decision making process have repetitive
        elements

        DSS most useful for repetitive aspects of semi-structured problems
DSS in Summary
       A MANAGEMENT LEVEL COMPUTER SYSTEM
        Which:
        COMBINES DATA,
        MODELS,
        USER - FRIENDLY SOFTWARE
FOR SEMISTRUCTURED & UNSTRUCTURED
  DECISION MAKING.
 It utilizes data, provides an easy-to-use interface,
  and allows for the decision maker's own insights.
Why DSS?
   Increasing complexity of decisions
       Technology
       Information:
         “Data, data everywhere, and not the time to think!”
       Number and complexity of options
       Pace of change
   Increasing availability of computerized support
       Inexpensive high-powered computing
       Better software
       More efficient software development process
   Increasing usability of computers
Perceived benefits

    decision quality
    improved communication
    cost reduction
    increased productivity
    time savings
    improved customer and employee satisfaction
A brief history
   Academic Researchers from many disciplines has
    been studying DSS for approximately 40 years.
   According to Keen and Scott Morton (1978), the
    concept of decision support has evolved from two
    main areas of research: the theoretical studies of
    organizational decision making done at the Carnegie
    Institute of Technology during the late 1950s and early
    1960s, and the technical work on interactive computer
    systems, mainly carried out at the Massachusetts
    Institute of Technology in the 1960s.
   It is considered that the concept of DSS became an
    area of research of its own in the middle of the 1970s,
    before gaining in intensity during the 1980s.
A brief history
   In the middle and late 1980s, Executive Information
    Systems (EIS), group decision support systems
    (GDSS), and organizational decision support systems
    (ODSS) evolved from the single user and model-
    oriented DSS.
   Beginning in about 1990, data warehousing and on-
    line analytical processing (OLAP) began broadening
    the realm of DSS.
   As the turn of the millennium approached, new Web-
    based analytical applications were introduced.
History of DSS




Goal: Use best parts of IS, OR/MS, AI & cognitive science to support
more effective decision
Approaches to the design and
construction of DSS
   Studies on DSS development conducted during the
    last 15 years have identified more than 30 different
    approaches to the design and construction of decision
    support methods and systems.
   Interestingly enough, none of these approaches
    predominate and the various DSS development
    processes usually remain very distinct and project-
    specific.
   This situation can be interpreted as a sign that the field
    of DSS development should soon enter in its
    formalization stage.
A summary of commercial DSS
system
   A summary of commercial DSS system show seven types of
    DSS:
     File Drawer Systems, that provide access to the data items.
     Data Analysis systems, that support manipulation of data by
       computerized tools for a specific task.
     Analysis Information systems, that provide access to a series
       of decision oriented databases and small models.
     Accounting and financial models, that calculates the
       consequences of possible actions.
     Representational model, that estimates the consequences of
       actions based on simulation models.
     Optimization models, that provide guidelines for action by
       generating an optimal solution
     Suggestion models, that perform the logical processing to a
       specific suggested decision for a task.
A Multidiscipline Study
 Itis clear that DSS belong to an environment
  with multidisciplinary foundations, including
  (but not exclusively):
      Database research,
      Artificial intelligence,
      Human-computer interaction,
      Simulation methods,
      Software engineering, and
      Telecommunications.
Taxonomies
 Using
      the mode of assistance as the criterion,
 Power (2002) differentiates five types for
 DSS:
    communication-driven DSS,
    data-driven DSS,
    document-driven DSS,
    knowledge-driven DSS, and
    model-driven DSS.
Model-driven DSS
   A model-driven DSS emphasizes access to and manipulation of
    a statistical, financial, optimization, or simulation model. Model-
    driven DSS use data and parameters provided by users to assist
    decision makers in analyzing a situation; they are not necessarily
    data intensive. Dicodess is an example of an open source
    model-driven DSS generator (Gachet 2004).
   Other examples:
       A spread-sheet with formulas in

       A statistical forecasting model

       An optimum routing model
Data-driven (retrieving) DSS
   A data-driven DSS or data-oriented DSS emphasizes access to
    and manipulation of a time series of internal company data and,
    sometimes, external data.
   Simple file systems accessed by query and retrieval tools provides
    the elementary level of functionality. Data warehouses provide
    additional functionality. OLAP provides highest level of functionality.
   Examples:
     Accessing AMMIS data base for all maintenance Jan89-Jul94 for
       CH124

       Accessing INTERPOL database for crimes         by …….

       Accessing border patrol database for all incidents in Sector ...
Model and data-retrieving DSS
 Examples:
    Collect weather observations at all stations and
     forecast tomorrow’s weather

    Collect data on all civilian casualties to predict
     casualties over the next month
Communication-driven DSS
A    communication-driven DSS use network
  and comminication technologies to faciliate
  collaboartion on decision making. It supports
  more than one person working on a shared
  task.
 examples include integrated tools like
  Microsoft's NetMeeting or Groove (Stanhope
  2002), Vide conferencing.
 It is related to group decision support
  systems.
Document-driven DSS
A  document-driven DSS uses storage and
  processing technologies to document
  retrieval and analysis. It manages, retrieves
  and manipulates unstructured information in
  a variety of electronic formats.
 Document database may include: Scanned
  documents, hypertext documents, images,
  sound and video.
 A search engine is a primary tool associated
  with document drivel DSS.
Knowledge-driven DSS
A   knowledge-driven DSS provides
  specialized problem solving expertise stored
  as facts, rules, procedures, or in similar
  structures. It suggest or recommend actions
  to managers.
 MYCIN: A rule based reasoning program
  which help physicians diagnose blood
  disease.
Architecture
   Three fundamental components of DSS:
     the database management system (DBMS),
     the model management system (MBMS), and
     the dialog generation and management system (DGMS).
   the Data Management Component stores information (which can
    be further subdivided into that derived from an organization's
    traditional data repositories, from external sources such as the
    Internet, or from the personal insights and experiences of
    individual users);
   the Model Management Component handles representations of
    events, facts, or situations (using various kinds of models, two
    examples being optimization models and goal-seeking models);
    and
   the User Interface Management Component is of course the
    component that allows a user to interact with the system.
A Detailed Architecture
   Even though different authors identify different
    components in a DSS, academics and
    practitioners have come up with a generalized
    architecture made of six distinct parts:
       the data management system,
       the model management system,
       the knowledge engine,
       The user interface,
       the DSS architecture and network, and
       the user(s)
Typical Architecture
   TPS: transaction
    processing system
   MODEL:                              DSS DATA      EXTERNAL
    representation of a       TPS                       DATA
                                          BASE
    problem
   OLAP: on-line
    analytical
    processing
   USER INTERFACE:
    how user enters
    problem & receives                  DSS SOFTWARE SYSTEM
    answers                                   MODELS
                               USER
   DSS DATABASE:
    current data from       INTERFACE       OLAP TOOLS
    applications or
    groups                              DATA MINING TOOLS
   DATA MINING:
    technology for
    finding relationships
    in large data bases       USER
    for prediction
DSS Model base
 Model   base
    A software component that consists of models
     used in computational and analytical routines that
     mathematically express relations among variables
 Examples:
    Linear programming models,
    Multiple regression forecasting models
    Capital budgeting present value models
Applications
   There are theoretical possibilities of building such systems in any
    knowledge domain.
     Clinical decision support system for medical diagnosis.
     a bank loan officer verifying the credit of a loan applicant
     an engineering firm that has bids on several projects and wants
      to know if they can be competitive with their costs.
     DSS is extensively used in business and management.
      Executive dashboards and other business performance software
      allow faster decision making, identification of negative trends,
      and better allocation of business resources.
     A growing area of DSS application, concepts, principles, and
      techniques is in agricultural production, marketing for sustainable
      development.
     A specific example concerns the Canadian National Railway
      system, which tests its equipment on a regular basis using a
      decision support system.
     A DSS can be designed to help make decisions on the stock
      market, or deciding which area or segment to market a product
      toward.
Characteristics and
Capabilities of DSS
      The key DSS characteristics and capabilities are as follows:
    1.   Support for decision makers in semistructured and unstructured
         problems.
    2.   Support managers at all levels.
    3.   Support individuals and groups.
    4.   Support for interdependent or sequential decisions.
    5.   Support intelligence, design, choice, and implementation.
    6.   Support variety of decision processes and styles.
    7.   DSS should be adaptable and flexible.
    8.   DSS should be interactive ease of use.
    9.   Effectiveness, but not efficiency.
    10. Complete control by decision-makers.
    11. Ease of development by end users.
    12. Support modeling and analysis.
    13. Data access.
    14. Standalone, integration and Web-based
DSS Characteristics
       (DSS In Action 1.5: Houston Minerals Case)

   Initial risk analysis (management science)
   Model examination using experience, judgment, and
    intuition
   Initial model mathematically correct, but incomplete
   DSS provided very quick analysis
   DSS: flexible and responsive. Allows managerial
    intuition and judgment
Information Systems to
support decisions
              Management                   Decision Support
              Information                  Systems
              Systems
Decision      Provide information about    Provide information and
support       the performance of the       techniques to analyze
provided      organization                 specific problems
Information   Periodic, exception,         Interactive inquiries and
form and      demand, and push reports     responses
frequency     and responses
Information   Prespecified, fixed format   Ad hoc, flexible, and
format                                     adaptable format

Information   Information produced by     Information produced by
processing    extraction and manipulation analytical modeling of
methodology   of business data            business data
Definitions
   DBMS - System for storing and retrieving data and processing
    queries
   Data warehouse - Consolidated database, usually gathered
    from multiple primary sources, organized and optimized for
    reporting and analysis
   MIS - System to provide managers with summaries of decision-
    relevant information
   Expert system - computerized system that exhibits expert-like
    behavior in a given problem domain
   Decision aid - automated support to help users conform to some
    normative ideal of rational decision making
   DSS - provide automated support for any or all aspects of the
    decision making process
   EIS (Executive information system) - A kind of DSS specialized
    to the needs of top executives
Management Information Systems
 MIS

 Produces  information products that support
  many of the day-to-day decision-making needs
  of managers and business professionals
 Prespecified reports, displays and responses

 Support more structured decisions
MIS Reporting Alternatives
 Periodic   Scheduled Reports
     Prespecified format on a regular basis
 Exception    Reports
     Reports about exceptional conditions
     May be produced regularly or when exception
      occurs
 Demand      Reports and Responses
     Information available when demanded
 Push    Reporting
     Information pushed to manager
Online Analytical Processing
 OLAP
    Enables mangers and analysts to examine and
     manipulate large amounts of detailed and
     consolidated data from many perspectives
    Done interactively in real time with rapid response
OLAP Analytical Operations
 Consolidation
     Aggregation of data
 Drill-down
     Display detail data that comprise consolidated data
 Slicing   and Dicing
     Ability to look at the database from different
      viewpoints
Geographic Information Systems
 GIS
    DSS that uses geographic databases to construct
     and display maps and other graphics displays
    That support decisions affecting the geographic
     distribution of people and other resources
    Often used with Global Position Systems (GPS)
     devices
Data Mining
 Main  purpose is to provide decision support to
  managers and business professionals through
  knowledge discovery
 Analyzes vast store of historical business data

 Tries to discover patterns, trends, and
  correlations hidden in the data that can help a
  company improve its business performance
 Use regression, decision tree, neural network,
  cluster analysis, or market basket analysis
Data Visualization Systems
 DVS
    DSS that represents complex data using interactive
     three-dimensional graphical forms such as charts,
     graphs, and maps
    DVS tools help users to interactively sort, subdivide,
     combine, and organize data while it is in its
     graphical form.
Executive Information Systems
 EIS
    Combine many features of MIS and DSS
    Provide top executives with immediate and easy
     access to information
    About the factors that are critical to accomplishing
     an organization’s strategic objectives (Critical
     success factors)
    So popular, expanded to managers, analysts and
     other knowledge workers
Features of an EIS
 Information
            presented in forms tailored to the
 preferences of the executives using the system
    Customizable graphical user interfaces
    Exception reporting
    Trend analysis
    Drill down capability
Enterprise Interface Portals
 EIP
     Web-based interface
     Integration of MIS, DSS, EIS, and other
      technologies
     Gives all intranet users and selected extranet users
      access to a variety of internal and external business
      applications and services
 Typicallytailored to the user giving them a
  personalized digital dashboard
Knowledge Management
Systems
 Theuse of information technology to help
 gather, organize, and share business
 knowledge within an organization

 Enterprise   Knowledge Portals
    EIPs that are the entry to corporate intranets that
     serve as knowledge management systems
Expert Systems
 ES

A knowledge-based information system (KBIS)
 that uses its knowledge about a specific,
 complex application to act as an expert
 consultant to end users

 KBIS is a system that adds a knowledge base
 to the other components on an IS
Expert System Components
   Knowledge Base
       Facts about specific subject area
       Heuristics that express the reasoning procedures of an expert
        (rules of thumb)
   Software Resources
       Inference engine processes the knowledge and makes
        inferences to make recommend course of action
       User interface programs to communicate with end user
       Explanation programs to explain the reasoning process to
        end user
Using DSS
 What-if   Analysis
     End user makes changes to variables, or
      relationships among variables, and observes the
      resulting changes in the values of other variables
 Sensitivity   Analysis
     Value of only one variable is changed repeatedly
      and the resulting changes in other variables are
      observed
Using DSS
 Goal-Seeking
    Set a target value for a variable and then repeatedly
     change other variables until the target value is
     achieved
 Optimization
    Goal is to find the optimum value for one or more
     target variables given certain constraints
    One or more other variables are changed
     repeatedly until the best values for the target
     variables are discovered
Note on DSS
 Decision  support systems quite literally refer
  to applications that are designed to support,
  not replace, decision making.
 Unfortunately, this is too often forgotten by
  decision support system users, or these
  users simply equate the notion of intelligent
  support of human decision making with
  automated decision making.
Homework1
    Papers From: Encyclopedia of Decision Making
     and Decision Support Technologies

    Read and write a summary for 2 papers out of
     following:
    1. Dashboards for Management
    2. Decision Support Systems and Decision-Making
       Processes
    3. Mobile Decision Support for Time-Critical Decision Making
    4. The Role of Information in Decision Making
    The Summary should be written in Persian.
    Hand over it to Papers TA by next week.
Team Presentation
        Select one of the subjects below and make a team of 4 student,
         design a presentation scenario and present the subject in class.
         All 4 student should participate in the presentation.
        Introduce 4 papers for other students to read and review one
         week before you present your work. Then the students should
         handover their review to the Team.

    1.     Clinical Decision Support System
    2.     Intelligent Decision Support System
    3.     Marketing Decision Models
    4.     Decision Support Systems in Architecture and Urban Planning
    5.     Decision-Making in Engineering Design
Tool description
 Solver

 @risk

 Precision   three

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dss

  • 1. Decision Support Systems Dr. Saeed Shiry Amirkabir University of Technology Computer Engineering & Information Technology Department
  • 2. Introduction  Decision makers are faced with increasingly stressful environments – highly competitive, fast-paced, near real-time, overloaded with information, data distributed throughout the enterprise, and multinational in scope.  The combination of the Internet enabling speed and access, and the maturation of artificial intelligence techniques, has led to sophisticated aids to support decision making under these risky and uncertain conditions.  These aids have the potential to improve decision making by suggesting solutions that are better than those made by the human alone.  They are increasingly available in diverse fields from medical diagnosis to traffic control to engineering applications.
  • 3. Decision Support System  A Decision Support System (DSS) is an interactive computer-based system or subsystem intended to help decision makers use communications technologies, data, documents, knowledge and/or models to identify and solve problems, complete decision process tasks, and make decisions.  Decision Support System is a general term for any computer application that enhances a person or group’s ability to make decisions.  Also, Decision Support Systems refers to an academic field of research that involves designing and studying Decision Support Systems in their context of use.
  • 4. Course Goals  To become familiar with the goals and different forms of decision support, and  Gain knowledge of the practical issues of implementation.  The course examines systems based on statistical and logical approaches to decision making that include statistical prediction, rule-based systems, case-based reasoning, neural networks, fuzzy logic etc.  It gives an overview of the various computerized decision support techniques together with a detailed assessment of successful and unsuccessful applications developed.  The actual and potential impact of the technology together with the challenges associated with this kind of application will be examined.
  • 5. Course Requirements  Grades will be based on:  a final exam  a paper review  Read a paper from the literature  Write report on paper  Give oral presentation  a group project,  Small groups  Design and implement DSS for problem of your choice  Written report  Oral presentation
  • 6. Textbook  There is no required texts. The following texts are recommended:  Hand Book On Decision Support Systems, F. Burstein, Springer, 2008  Decision Support Systems and Intelligent Systems, Ephraim Turban and Jay Aronson, Prentice-Hall, 2001.  Making Hard Decisions Second Edition, Robert Clemen, Duxbury, 1996
  • 7. Lecture Notes  Lecture notes for each chapter will be made available from  http://ceit.aut.ac.ir/~shiry/lecture/dss/dss.html  Introduction to Decision Making and Decision Support  Models, Cognitive Tools and Decision Making  DSS Elements: The Model Subsystem (1) - Decision Analysis and Optimization  DSS Elements: The Model Subsystem (2) - Other Model System Technologies  Data warehouse  DSS Elements: The Dialog Subsystem  DSS Elements: The Data Subsystem  Putting the Pieces Together: The DSS Lifecycle  Evaluation Centered Design  Decision Support for Multi-Person Decisions  Creating Value with Decision Support
  • 8. Spreadsheet-based decision support systems  A DSS is made up of a model (or models), a source of data, and a user interface.  When a model is implemented in Excel, it is possible to use Visual Basic for Applications (VBA) to make the system more efficient by automating interactive tasks that users would otherwise have to repeat routinely.  VBA can also make the system more powerful by extending the functionality of a spreadsheet model and by customizing its use.
  • 9. Projects  Students must submit a brief proposal when the project topic is determined, but no later than the end of Farvardin.  A short conversation or a document not exceeding one page will suffice.  Contact the instructor by Email if you anticipate difficulty in finding a project topic. (The highest grades will go to projects with clients and to projects developed independently.)  Each student is required to make a brief presentation (5-10 minutes) at the last class meeting. The coding does not have to be absolutely finished by that time, but there should at least be a prototype that conveys the code’s useful functions.
  • 10. Supplementary References  M. Seref, R. Ahuja, and W. Winston, Developing Spreadsheet-based Decision Support Systems, Dynamic Ideas (2007).  Part I reviews Excel.  Part II supports the course.  Part III contains some advanced material and a set of case exercises.
  • 11. A Hypothetical Decision Making Example  A third world country is going to build a railway system to connect a potential inland industrial area and a good agricultural area with a port.  An international development agency recommended that the iron in the area should be mined and refined locally and melt using industries which has to be established.  The refined iron is possibly exported to Germany and Japan for car industry.  For success of project it requires supply of skilled labor. To overcome this problem a training center has to be established to train workers by the time plant gets ready.  The development agency also recommends the fertile land in the area should be prepared for intensive farming to provide food for the consumption of the people working in the industry.  The railway should link the industrial area, farm and port.
  • 12. Issues dealt with  Is the route optimum? Are all likely users connected? What are the possible routes?  Growth of traffic: To what extent does development of railway depends on development of port, new town, airport, industrial area and agricultural area?  Competition: To what extent would development of an improved road would eliminate the need for railway?  Engineering problems: How much electricity is needed for electrical train?  Supply problem: Where will supply of equipment and constructors sought from?  Operational problem: With inadequate supply of local skilled workers where will operating team be obtained from? Will foreign operating contactors be used?  Time Scale: When to start the project and when it will be finished?  Cost: What will the total cost of project be?  Infrastructure: Will services available include: telephone, fire, water, radio communication, hospitals, hotels and housing?
  • 13. Essential steps in the process of making a decision Step 1 Concept of Project is Identified Decision To Proceed Decision To Abandon Project assessment. Taking Step 2 account of all issues involved Decision To Proceed Decision To Abandon Project Goes to Detail Step 3 Specification For Tender Decision To Proceed Decision To Abandon Tender Accepted. Construction Step 4 Starts Decision To Proceed Decision To Abandon Step 5 Operation Starts Decision To Proceed Decision To Abandon
  • 14. Step 1  The conceptual need for a project arise mainly as a result of an basement of future requirements.  It may be made by a team of experts.  Typically a conceptual study will identify the technical solution required, the economic merits, and acceptability of project in socio political terms.  It may require discussion with financial institutions wither or not they will provide necessary funds.
  • 15. Step 2  Assuming the decision has been made to develop the project further then a detailed assessment will have to be made of all technical, economic and socio-political factors.  The details may be quantitative and based on subjective knowledge.  A major decision making is about novelty of project.  A project may technically be novel ( making a new airplane ).  The project may employ an established technology in novel environment ( using electrical train in third world country).  In this step the degree of uncertainty associated with each factor will begin to emerge.  An understanding of uncertainty associated with any proposal is essential for a feasible decision making.
  • 16. Step 3  If the outcome of step 2 is to proceed the project, then a tender specification has to be prepared.  It should define, exactly what work the tender is required to do. Ideally it has to define every thing that has to be done.  The magnitude of uncertainty associated with this stage is a reason for possible variations in cost and duration of projects.  Before a tender specification is issued it is prudent to confirm that the project is acceptable to regulatory authorities and that the adequate finance is available.  The financer need to be convinced that the project is viable, that the proposer is sound and has the experience and capability to derive the project to a successful conclusion.
  • 17. Step 4 ,5  Step 4  The first action is to decide if one of the tender should be accepted.  The tenderer should have the appropriate experience, capability and adequate financial resources.  Step 5  Assuming all steps completed satisfactorily, a decision has to be taken to start the project.  Even if the project starts, it might have to be stopped if the environment it operates is changed.
  • 18. Decision making characteristics  Decision is made based on the information available.  At each part of the assessment, there may have to be iterative development to take account improvement in data that take place as the project proceeds.  A project will not go ahead unless there is adequate funding.
  • 19. Management  Management is decision making  The manager is a decision maker  Organizations are filled with decision makers at different level.  Management is considered as art: a talent acquired over years by trial-and-error.  However decision making today is becoming more complicated:  Technology / Information/Computers : increasing More alternative to choose  Structural Complexity / Competition : increasing larger cost of error  International markets / Consumerism : increasing more uncertainty about future  Changes, Fluctuations : increasing need for quick decision
  • 20. Management problems  Most management problems for which decisions are sought can be represented by three standard elements – objectives, decision variables, and constraints.  Objective  Maximize profit  Provide earliest entry into market  Minimize employee discomfort/turnover  Decision variables  Determine what price to use  Determine length of time tests should be run on a new product/service  Determine the responsibilities to assign to each worker  Constraints  Can’t charge below cost  Test enough to meet minimum safety regulations  Ensure responsibilities are at most shared by two workers
  • 21. Types of Problems  Structured: situations where the procedures to follow when a decision is needed can be specified in advance  Repetitive  Standard solution methods exist  Complete automation may be feasible  Unstructured: decision situations where it is not possible to specify in advance most of the decision procedures to follow  One-time  No standard solutions  Rely on judgment  Automation is usually infeasible  Semi-structured: decision procedures that can be pre specified, but not enough to lead to a definite recommended decision  Some elements and/or phases of decision making process have repetitive elements DSS most useful for repetitive aspects of semi-structured problems
  • 22. DSS in Summary  A MANAGEMENT LEVEL COMPUTER SYSTEM Which:  COMBINES DATA,  MODELS,  USER - FRIENDLY SOFTWARE FOR SEMISTRUCTURED & UNSTRUCTURED DECISION MAKING.  It utilizes data, provides an easy-to-use interface, and allows for the decision maker's own insights.
  • 23. Why DSS?  Increasing complexity of decisions  Technology  Information:  “Data, data everywhere, and not the time to think!”  Number and complexity of options  Pace of change  Increasing availability of computerized support  Inexpensive high-powered computing  Better software  More efficient software development process  Increasing usability of computers
  • 24. Perceived benefits  decision quality  improved communication  cost reduction  increased productivity  time savings  improved customer and employee satisfaction
  • 25. A brief history  Academic Researchers from many disciplines has been studying DSS for approximately 40 years.  According to Keen and Scott Morton (1978), the concept of decision support has evolved from two main areas of research: the theoretical studies of organizational decision making done at the Carnegie Institute of Technology during the late 1950s and early 1960s, and the technical work on interactive computer systems, mainly carried out at the Massachusetts Institute of Technology in the 1960s.  It is considered that the concept of DSS became an area of research of its own in the middle of the 1970s, before gaining in intensity during the 1980s.
  • 26. A brief history  In the middle and late 1980s, Executive Information Systems (EIS), group decision support systems (GDSS), and organizational decision support systems (ODSS) evolved from the single user and model- oriented DSS.  Beginning in about 1990, data warehousing and on- line analytical processing (OLAP) began broadening the realm of DSS.  As the turn of the millennium approached, new Web- based analytical applications were introduced.
  • 27. History of DSS Goal: Use best parts of IS, OR/MS, AI & cognitive science to support more effective decision
  • 28. Approaches to the design and construction of DSS  Studies on DSS development conducted during the last 15 years have identified more than 30 different approaches to the design and construction of decision support methods and systems.  Interestingly enough, none of these approaches predominate and the various DSS development processes usually remain very distinct and project- specific.  This situation can be interpreted as a sign that the field of DSS development should soon enter in its formalization stage.
  • 29. A summary of commercial DSS system  A summary of commercial DSS system show seven types of DSS:  File Drawer Systems, that provide access to the data items.  Data Analysis systems, that support manipulation of data by computerized tools for a specific task.  Analysis Information systems, that provide access to a series of decision oriented databases and small models.  Accounting and financial models, that calculates the consequences of possible actions.  Representational model, that estimates the consequences of actions based on simulation models.  Optimization models, that provide guidelines for action by generating an optimal solution  Suggestion models, that perform the logical processing to a specific suggested decision for a task.
  • 30. A Multidiscipline Study  Itis clear that DSS belong to an environment with multidisciplinary foundations, including (but not exclusively):  Database research,  Artificial intelligence,  Human-computer interaction,  Simulation methods,  Software engineering, and  Telecommunications.
  • 31. Taxonomies  Using the mode of assistance as the criterion, Power (2002) differentiates five types for DSS:  communication-driven DSS,  data-driven DSS,  document-driven DSS,  knowledge-driven DSS, and  model-driven DSS.
  • 32. Model-driven DSS  A model-driven DSS emphasizes access to and manipulation of a statistical, financial, optimization, or simulation model. Model- driven DSS use data and parameters provided by users to assist decision makers in analyzing a situation; they are not necessarily data intensive. Dicodess is an example of an open source model-driven DSS generator (Gachet 2004).  Other examples:  A spread-sheet with formulas in  A statistical forecasting model  An optimum routing model
  • 33. Data-driven (retrieving) DSS  A data-driven DSS or data-oriented DSS emphasizes access to and manipulation of a time series of internal company data and, sometimes, external data.  Simple file systems accessed by query and retrieval tools provides the elementary level of functionality. Data warehouses provide additional functionality. OLAP provides highest level of functionality.  Examples:  Accessing AMMIS data base for all maintenance Jan89-Jul94 for CH124  Accessing INTERPOL database for crimes by …….  Accessing border patrol database for all incidents in Sector ...
  • 34. Model and data-retrieving DSS  Examples:  Collect weather observations at all stations and forecast tomorrow’s weather  Collect data on all civilian casualties to predict casualties over the next month
  • 35. Communication-driven DSS A communication-driven DSS use network and comminication technologies to faciliate collaboartion on decision making. It supports more than one person working on a shared task.  examples include integrated tools like Microsoft's NetMeeting or Groove (Stanhope 2002), Vide conferencing.  It is related to group decision support systems.
  • 36. Document-driven DSS A document-driven DSS uses storage and processing technologies to document retrieval and analysis. It manages, retrieves and manipulates unstructured information in a variety of electronic formats.  Document database may include: Scanned documents, hypertext documents, images, sound and video.  A search engine is a primary tool associated with document drivel DSS.
  • 37. Knowledge-driven DSS A knowledge-driven DSS provides specialized problem solving expertise stored as facts, rules, procedures, or in similar structures. It suggest or recommend actions to managers.  MYCIN: A rule based reasoning program which help physicians diagnose blood disease.
  • 38. Architecture  Three fundamental components of DSS:  the database management system (DBMS),  the model management system (MBMS), and  the dialog generation and management system (DGMS).  the Data Management Component stores information (which can be further subdivided into that derived from an organization's traditional data repositories, from external sources such as the Internet, or from the personal insights and experiences of individual users);  the Model Management Component handles representations of events, facts, or situations (using various kinds of models, two examples being optimization models and goal-seeking models); and  the User Interface Management Component is of course the component that allows a user to interact with the system.
  • 39. A Detailed Architecture  Even though different authors identify different components in a DSS, academics and practitioners have come up with a generalized architecture made of six distinct parts:  the data management system,  the model management system,  the knowledge engine,  The user interface,  the DSS architecture and network, and  the user(s)
  • 40. Typical Architecture  TPS: transaction processing system  MODEL: DSS DATA EXTERNAL representation of a TPS DATA BASE problem  OLAP: on-line analytical processing  USER INTERFACE: how user enters problem & receives DSS SOFTWARE SYSTEM answers MODELS USER  DSS DATABASE: current data from INTERFACE OLAP TOOLS applications or groups DATA MINING TOOLS  DATA MINING: technology for finding relationships in large data bases USER for prediction
  • 41. DSS Model base  Model base  A software component that consists of models used in computational and analytical routines that mathematically express relations among variables  Examples:  Linear programming models,  Multiple regression forecasting models  Capital budgeting present value models
  • 42. Applications  There are theoretical possibilities of building such systems in any knowledge domain.  Clinical decision support system for medical diagnosis.  a bank loan officer verifying the credit of a loan applicant  an engineering firm that has bids on several projects and wants to know if they can be competitive with their costs.  DSS is extensively used in business and management. Executive dashboards and other business performance software allow faster decision making, identification of negative trends, and better allocation of business resources.  A growing area of DSS application, concepts, principles, and techniques is in agricultural production, marketing for sustainable development.  A specific example concerns the Canadian National Railway system, which tests its equipment on a regular basis using a decision support system.  A DSS can be designed to help make decisions on the stock market, or deciding which area or segment to market a product toward.
  • 43. Characteristics and Capabilities of DSS  The key DSS characteristics and capabilities are as follows: 1. Support for decision makers in semistructured and unstructured problems. 2. Support managers at all levels. 3. Support individuals and groups. 4. Support for interdependent or sequential decisions. 5. Support intelligence, design, choice, and implementation. 6. Support variety of decision processes and styles. 7. DSS should be adaptable and flexible. 8. DSS should be interactive ease of use. 9. Effectiveness, but not efficiency. 10. Complete control by decision-makers. 11. Ease of development by end users. 12. Support modeling and analysis. 13. Data access. 14. Standalone, integration and Web-based
  • 44. DSS Characteristics (DSS In Action 1.5: Houston Minerals Case)  Initial risk analysis (management science)  Model examination using experience, judgment, and intuition  Initial model mathematically correct, but incomplete  DSS provided very quick analysis  DSS: flexible and responsive. Allows managerial intuition and judgment
  • 45. Information Systems to support decisions Management Decision Support Information Systems Systems Decision Provide information about Provide information and support the performance of the techniques to analyze provided organization specific problems Information Periodic, exception, Interactive inquiries and form and demand, and push reports responses frequency and responses Information Prespecified, fixed format Ad hoc, flexible, and format adaptable format Information Information produced by Information produced by processing extraction and manipulation analytical modeling of methodology of business data business data
  • 46. Definitions  DBMS - System for storing and retrieving data and processing queries  Data warehouse - Consolidated database, usually gathered from multiple primary sources, organized and optimized for reporting and analysis  MIS - System to provide managers with summaries of decision- relevant information  Expert system - computerized system that exhibits expert-like behavior in a given problem domain  Decision aid - automated support to help users conform to some normative ideal of rational decision making  DSS - provide automated support for any or all aspects of the decision making process  EIS (Executive information system) - A kind of DSS specialized to the needs of top executives
  • 47. Management Information Systems  MIS  Produces information products that support many of the day-to-day decision-making needs of managers and business professionals  Prespecified reports, displays and responses  Support more structured decisions
  • 48. MIS Reporting Alternatives  Periodic Scheduled Reports  Prespecified format on a regular basis  Exception Reports  Reports about exceptional conditions  May be produced regularly or when exception occurs  Demand Reports and Responses  Information available when demanded  Push Reporting  Information pushed to manager
  • 49. Online Analytical Processing  OLAP  Enables mangers and analysts to examine and manipulate large amounts of detailed and consolidated data from many perspectives  Done interactively in real time with rapid response
  • 50. OLAP Analytical Operations  Consolidation  Aggregation of data  Drill-down  Display detail data that comprise consolidated data  Slicing and Dicing  Ability to look at the database from different viewpoints
  • 51. Geographic Information Systems  GIS  DSS that uses geographic databases to construct and display maps and other graphics displays  That support decisions affecting the geographic distribution of people and other resources  Often used with Global Position Systems (GPS) devices
  • 52. Data Mining  Main purpose is to provide decision support to managers and business professionals through knowledge discovery  Analyzes vast store of historical business data  Tries to discover patterns, trends, and correlations hidden in the data that can help a company improve its business performance  Use regression, decision tree, neural network, cluster analysis, or market basket analysis
  • 53. Data Visualization Systems  DVS  DSS that represents complex data using interactive three-dimensional graphical forms such as charts, graphs, and maps  DVS tools help users to interactively sort, subdivide, combine, and organize data while it is in its graphical form.
  • 54. Executive Information Systems  EIS  Combine many features of MIS and DSS  Provide top executives with immediate and easy access to information  About the factors that are critical to accomplishing an organization’s strategic objectives (Critical success factors)  So popular, expanded to managers, analysts and other knowledge workers
  • 55. Features of an EIS  Information presented in forms tailored to the preferences of the executives using the system  Customizable graphical user interfaces  Exception reporting  Trend analysis  Drill down capability
  • 56. Enterprise Interface Portals  EIP  Web-based interface  Integration of MIS, DSS, EIS, and other technologies  Gives all intranet users and selected extranet users access to a variety of internal and external business applications and services  Typicallytailored to the user giving them a personalized digital dashboard
  • 57. Knowledge Management Systems  Theuse of information technology to help gather, organize, and share business knowledge within an organization  Enterprise Knowledge Portals  EIPs that are the entry to corporate intranets that serve as knowledge management systems
  • 58. Expert Systems  ES A knowledge-based information system (KBIS) that uses its knowledge about a specific, complex application to act as an expert consultant to end users  KBIS is a system that adds a knowledge base to the other components on an IS
  • 59. Expert System Components  Knowledge Base  Facts about specific subject area  Heuristics that express the reasoning procedures of an expert (rules of thumb)  Software Resources  Inference engine processes the knowledge and makes inferences to make recommend course of action  User interface programs to communicate with end user  Explanation programs to explain the reasoning process to end user
  • 60. Using DSS  What-if Analysis  End user makes changes to variables, or relationships among variables, and observes the resulting changes in the values of other variables  Sensitivity Analysis  Value of only one variable is changed repeatedly and the resulting changes in other variables are observed
  • 61. Using DSS  Goal-Seeking  Set a target value for a variable and then repeatedly change other variables until the target value is achieved  Optimization  Goal is to find the optimum value for one or more target variables given certain constraints  One or more other variables are changed repeatedly until the best values for the target variables are discovered
  • 62. Note on DSS  Decision support systems quite literally refer to applications that are designed to support, not replace, decision making.  Unfortunately, this is too often forgotten by decision support system users, or these users simply equate the notion of intelligent support of human decision making with automated decision making.
  • 63. Homework1  Papers From: Encyclopedia of Decision Making and Decision Support Technologies  Read and write a summary for 2 papers out of following: 1. Dashboards for Management 2. Decision Support Systems and Decision-Making Processes 3. Mobile Decision Support for Time-Critical Decision Making 4. The Role of Information in Decision Making The Summary should be written in Persian. Hand over it to Papers TA by next week.
  • 64. Team Presentation  Select one of the subjects below and make a team of 4 student, design a presentation scenario and present the subject in class. All 4 student should participate in the presentation.  Introduce 4 papers for other students to read and review one week before you present your work. Then the students should handover their review to the Team. 1. Clinical Decision Support System 2. Intelligent Decision Support System 3. Marketing Decision Models 4. Decision Support Systems in Architecture and Urban Planning 5. Decision-Making in Engineering Design
  • 65. Tool description  Solver  @risk  Precision three

Notas do Editor

  1. Because there are many approaches to decision-making and because of the wide range of domains in which decisions are made, the concept of decision support system (DSS) is very broad. A DSS can take many different forms
  2. (e.g., Arinze, 1991; Saxena, 1992) (Marakas, 2003).
  3. As with the definition, there is no universally accepted taxonomy of DSS either. Different authors propose different classifications.
  4. Once again, different authors identify different components in a DSS
  5. A growing area of DSS application, concepts, principles, and techniques is in agricultural production, marketing for sustainable development. For example, the DSSAT4 package, developed through financial support of USAID during the 80's and 90's, has allowed rapid assessment of several agricultural production systems around the world to facilitate decision-making at the farm and policy levels. A specific example concerns the Canadian National Railway system, which tests its equipment on a regular basis using a decision support system. A problem faced by any railroad is worn-out or defective rails, which can result in hundreds of derailments per year. Under a DSS, CN managed to decrease the incidence of derailments at the same time other companies were experiencing an increase. DSS has many applications that have already been spoken about. However, it can be used in any field where organization is necessary. Additionally, a DSS can be designed to help make decisions on the stock market, or deciding which area or segment to market a product toward.
  6. Because there is no exactly definition of DSS, there is obviously no agreement on the standard characteristics and capabilities of DSS. Turban, E.,Aronson, J.E., and Liang, T.P. (2005)constitute an ideal set of characteristics and capabilities of DSS