7. Ultimately, Good SEO is about providing a good user experience
and compelling content.
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8. 2.
• Website settings
• Domain & URL usage
• Redirects
• Load Time
• Responsive Design
• Keyword consistency
across copy and HTML
• High code to copy ratios
• HTML Tag usage
• Copy visibility
• Originality
• Link text on site and offsite
• Number of links, Shares, +1s
• Links from different IPs
• Domain extension (.org, .edu,
.gov)
1. 3.
Technical
Architecture
Keyword &
Content
Linking
What do Search Engines value?
24. Authorship Benefits
Collects SEO Value i.e. AuthorRank
Improved Click Through Rates to content
Improves trust and authority of a topic
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25. What writers should do
Make sure you have a Google Plus page
Notate that you’re a contributor to a site
Keep the name of your page the same as your article byline
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32. Link Scanning affects SEO in two ways
• Provides a Trust and Popularity Metric
• Builds Relevance around certain phrases found in the anchor
text
33. Brands need to use several different link styles
• Branded: A brand name or website is the term
• Partial Match: Links that includes several terms
• Exact Match: Links that include only specific terms that you
want to rank in search engines for
34. Branded anchor text includes are
made up of the brand name or
website URL.
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35. Partial Match anchor text includes
the terms, along with others.
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Freshman or Senior saving
A quality headline, alternate headline and content summaryDate of publication A clickable byline so results can be filtered and arranged by authorA logo for the publication in which the content appears (this visual helps tie the content to the source)High-quality images in every piece of content. Page numbers