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1. WRETCH 32 – ‘BLACK & WHITE’ ALBUM
FRONT COVER
BACK COVER

2. The front cover shows the artist as a peaceful person, who has possibly not had the
greatest start in life but who has a goal and strives to reach that.
The album and artist name placement were combined into the same placement, the choice
of placement to the artist, is clever because the artist looks so deep in thought with his
recorded thoughts at the top left, this connotes his album will always linger in the artist or
whomever listens thoughts.
From this digi-pak I want to take the simplicity and aim to recreate my own cover where my
artist is slightly outlined by the bright white glare behind.
The images used for the front and back of this front cover connote a simple, but
meaningful artist. The image used as the cover art photo is a side view mid-shot of the
artist Wretch 32. It is in black and white and he is looking down but not completely you can
still see his side profile with his eyes closed. His body language connotes a steady stance
and soothing mentality. The image connotes a fearless but humble young man. Also the
black and white lighting, keeps a simple theme whilst pointing out that simplicity can come
in many different shades e.g. the lighter and darker greys. Because his eyes are closed
this proves a distinctive artist, who can see clearly through their music.
The back cover seclusion of an image is also what I may choose to do as well, because it
keeps the album more open minded and less commercial. The simple statement of the
artist and songs separated by a dash is more simplicity I appreciate, as the font is italic but
bold and covers the whole side.

3. The print advert embodies the same message as the
album cover, but more appealing to a nationwide
audience. The same image as the album cover is used,
connoting this image of the artist with his eyes closed
had real purpose with this album and its promotion, the
masthead and following tour dates link with the theme
of simplicity, but this deems more edgy as special
guests’ feature on the advert with less classic fonts,
showing the artist wants to make the journey of this
album tour highlight his traditional approach to this
genre but with his recreated style.

4. BACK COVER
FRONT COVER
CD COVER
I AM CHIPMUNK - ALBUM

5. The front cover of the this album is a long shot 3d enlarged
letters of the album ‘I AM CHIPMUNK’, the artist is sat of top
of the A with his legs dangling. The I and AM are placed on
top of the CHIPMUNK, creating a size dynamic. The font and
text colour connote and eager and bright artist, who is smart
but wants to remain street smart shown in his appearance of
casual London boy clothes and accessories. His body
language connotes a relaxed and possibly cocky but likeable
artist, there is a bright white light coming from in between the
A and M, which is the middle, this connotes his music is
centrally inspired and lights up a room of wherever it could be
coming from.
The combination of the main image to the text is clever as the
album cover wouldn’t be this concept if they were indeed not
actually combined. His seat on the letters connotes an artist
confident in his music and overall brand.
From the front cover methods I would use is the bright light
entering from the centre and the orange and blue colour
scheme is different.

6. The back cover image is different to the front cover, but the artist
has the same clothes on and similar facial expression. The shot is
low angle long shot of the artist looking directly to the camera with
his hands doing a pointing gesture. It makes the audience feel
aware that the artist is conscious that his music may make people
feel, hyper or even more urban, as the text and image combination
works because the track list is directly to the right of the artist,
showing that he is proud to have produced content he can stand
by, knowing the music is relatable to the target audience. The
orange background creates an open mind for the audience as this
as his first album and connotes a fresh start to his career. From the
back cover the representation of this artist is that he has a lot of
confidence physically, musically and mentality. He looks ready to
take on the industry.
An idea I would take for my own back cover is the directly pointing
and staring low angle long shot, I like it because it appeals to the
particular target audience very much, as it shows personality.

7. NAS – ‘ILLMATIC’ ALBUM
FRONT COVER
BACK COVER

8. The cover image is a younger version of the artist, a close up of his face.
His face is blended into another background image of an environment
commonly referred to in rap and on this album. It shows blocks of flats
on either side and a long street following all the way up. I think both the
street photo and close up fit perfectly into each other, the flats fit either
side of his head and the street and cars train up to his face and the top
of his head, this was cleverly put together, as it appeals to the target
audience as they may feel their environment made their younger self,
neglect their innocence and were forced to grow up fast because of what
surrounds them. The text and image placement are placed in the corners
and the artist name NAS in italic red specify this album was made with
blood sweat and tears.
For my own front cover I would take the idea of submerging two images
into each other, because I feel two images together can tell a story and
also it just creates a more dynamic look.

9. This is the print advert of the Nas illmatic tour. It
shows the same street used for the cd front
cover. But the artist is walking in the middle of
the road, possibly crossing over and looking
back directly at the camera. This denotes a self-
conscious but also self-professed artist. As his
facial expression reads confident but distracted
by whatever he is looking at, which could
connote an artist who cares about his audience
reactions. This image of the street is more clear,
we see children on bikes which connotes the
artist thinks being a child is extremely relevant.
Also the black and white scheme including the
font, connote a slick and simple mise en scen.