FIFA World Cup Analyst Dr Nikolaus Eberl shares his insights on CNBC's Business 2010 Show into the ten determinants of hosting the best FIFA Confederations Cup ever

1. FIFA Confederations Cup Scorecard
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2. Authored by Dr Nik (CEO: BrandOvation)
and broadcast by CNBC Africa
The author of the bestselling book “BrandOvation™:
How Germany won the World Cup of Nation Branding”,
and the sequel “The Hero’s Journey: Building a Nation
of World Champions”, Dr Nikolaus Eberl holds a PhD
from the Free University of Berlin and a Postgraduate
Diploma from The Johns Hopkins University.
Dr Nik headed the Net Promoter Scorecard research
project on South Africa’s Destination Branding
Success Story during the 2010 FIFA World Cup™, and
he is the co-author of the World Cup Brand
Ambassador Program 'Welcome 2010' and
chairperson of the inaugural 2010 FAN World Cup™.
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3. Just how important is the FIFA Confed Cup?
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4. Review: 2005 FIFA Confederations Cup
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5. Review: 2005 FIFA Confederations Cup
What went right in 2005
 Ticketing: 92% sold
 Great Football: Record Goals
Scored (3.5 per game)
 Hosting Team: Excelled
beyond Expectations
 Sponsorship: Great
Campaigns
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6. Review: 2005 FIFA Confederations Cup
What went wrong in 2005
• Stadia: Roof of Frankfurt
Stadium leaked during the
Final
• Security: Three Streakers
breached Security and
ambushed Players
• Ambush Marketing: TUV
Sued ambushed from the
Air
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7. 1st Determinant: Team Centricity
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9. 2nd Determinant: Media Centricity
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11. 3rd Determinant: Fan Centricity
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13. 4th Determinant: Visitor Experience
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15. 5th Determinant: Hosting Team
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17. 6th Determinant: Nation Building
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19. 7th Determinant: Joga Bonito
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21. 8th Determinant: Visitor Safety
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23. 9th Determinant: Marketing
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25. 10th Determinant: Transport
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27. The 2009 Confederations Cup Verdict
The 2009 Score for South
Africa
• FIFA President Blatter:
Transport &
Accommodation
Improvements needed
• FIFA Score: 7.5 / 10
• BrandOvation / CNBC
Score: 75%
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28. Contact Dr Nik
Chief Executive Officer: BrandOvation
Email: nikolaus@brandovation.com
Web: www.brandovation.com Skype: nikolauseb Tel: +27 83 270 6011 / 6010
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29. Book Dr Nik
Chief Executive Officer: BrandOvation
View the Book: “Nation of Champions: How Team South Africa
won the World Cup of Destination Branding”
Watch Dr Nik’s Keynote Address at Deloitte Award Function:
http://www.youtube.com/watch?v=-2LTqILEuvc
Watch Dr Nik’s Keynote Address at FIFA / IMC Convention:
http://www.youtube.com/watch?v=K8WJbdXxdSc
Watch Dr Nik present Germany’s Nation Branding Case Study
: http://www.youtube.com/watch?v=WPDp-u8kK90
Watch Dr Nik present the 2010 Scorecard on CNBC Africa:
http://www.youtube.com/watch?v=yPQuLQbQJio
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