Crash course in multicultural marketing and areas where marketing people can focus their campaigns to target multicultural consumers.

1. Multicultural
Marketing 101
Crash Course In How
To Reach Emerging
Consumer Segments
Friday February 22 13 w.

2. Did you know?
Friday February 22 13 w.

3. There’s
a new
sheriff in
town...
Friday February 22 13 w.

4. OK...
So maybe he/she
doesn’t look
exactly like that.
Friday February 22 13 w.

5. An Early
Adopter
Friday February 22 13 w.

6. Nope.
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7. More
like this.
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8. And like him.
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9. Now these guys
will have to start
thinking in new ways
Friday February 22 13 w.

10. Does this mean
that the marketing
department is lost?
Friday February 22 13 w.

11. Nope.
Friday February 22 13 w.

12. Here’s 4 areas
to use
for multicultural
marketing
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13. Sports
will always work
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14. Family
is more important
than before
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15. Communication
is a top activity as
people are miles apart
Friday February 22 13 w.

16. Media
online from the home
country is consumed
more than ever
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17. Want more ideas
on how to reach
multicultural consumers?
Follow Joinville and our
multicultural blog for more.
Friday February 22 13 w.

18. Photo credits:
http://www.flickr.com/photos/72923553@N00/6826209483
http://www.flickr.com/photos/75199686@N00/4456497360
http://www.flickr.com/photos/40143737@N02/4265173624/
http://www.flickr.com/photos/40387397@N04/8014765713/
http://www.flickr.com/photos/w4nd3rl0st/6457006853/
http://www.flickr.com/photos/coreytempleton/6330769180/
http://www.flickr.com/photos/revertebrate/914284844/
http://www.flickr.com/photos/ivan70s/6001521922/
http://www.flickr.com/photos/deadhorse/429479445/
http://www.flickr.com/photos/64667396@N00/7098164733
Friday February 22 13 w.