The document analyzes the target audience for a proposed music magazine. It identifies the audience as primarily female teenagers aged 17, studying for their A-Levels. Through surveys and research on similar magazines, it builds a reader profile of a typical audience member named Isabelle. The analysis then discusses additional details of the target audience such as their interests in fashion, music, social media and technology to define demographic factors including gender, age, lifestyle and psychographics.

1. 4)Who would be the audience for
your media product?

2. Audience
• To find the audience for my music magazine, I created some questions on Survey Monkey, to
interview teenagers who would be interested in my product.
• I also researched the readership of similar music magazines by looking at their average ages,
class and the types of music that they enjoyed to find out much more information about my
potential target audience.
• I then created a reader profile, to describe the type of person that my magazine is aimed at:
• Isabelle is 17 years old and is currently studying for her A-Levels at college. She has a big
group of friends and loves shopping: her favourite shops are Topshop, New Look and
Urban Outfitters, but she also enjoys spending her time going to the cinema and dancing.
She loves a variety of music, from Pop to Indie and sometimes R‘n’B, and is inspired by
artists such as: Taylor Swift, Rihanna and Jake Bugg, but also bands such as Two Door
Cinema Club, Bastille and The Script. She has an iPod touch and is a frequent visitor of
iTunes, buying mainly singles but the occasional album also. Going to concerts is one of
her favourite things to do, but she does not attend as many as she would like to because
pop concerts especially can be quite expensive. She has a part time job working at a
clothes shop in the centre of the town she lives in, and her fashion choices are heavily
influenced by the images of artists that she sees in the music magazines that she buys.
She also acts as a trend setter within her peer group.

3. Gender
• Although the majority of readers will be female,
the magazine will also attract some male readers.
The girl on the front not only shows that it is a
magazine for females, but also could reflect the
interests of boys when using Laura Mulvey’s
theory of the Male Gaze.
• This is reinforced by the use of the banner across
the bottom of the front cover: images of both
males and females are used.
• We can tell from the image on the cover that the
female audience will be interested in make-up,
hair styles and fashion; appearance will be very
important to the target audience. This suggests
that the magazine promotes a very stereotypical
view of women and their interests, and is
appealing to an audience that conforms to
society’s expectations.

4. Age
• The purple colour on the masthead and which is
used throughout the magazine suggests a teenage
audience because it is bright, bold and colourful;
this colour would not be seen on a magazine aimed
at a more sophisticated, mature reader.
• The hash tag also represents the social networking
site Twitter, which is very popular among young
people and is one of the most visited social
networking sites in the UK. The number 1 appears
like text language which is typically associated with
young people, but it also has connotations of the
music charts in which young people often dominate
and follow by purchasing the latest singles.
• The use of the exclamation mark at the end of the
tagline seems quite excitable and can also be
related back to a young target audience.

5. Age
• The features and articles included in the magazine also suggest that
it is a magazine aimed at a younger audience. Firstly, the brief titles
of the articles make information easy to read, and do not present the
audience with lots of unnecessary text that they probably would not
bother to read.
• Posters are associated with teenagers, with having many on their
bedroom walls, so having them featured in the contents page
suggests that the magazine is aimed at younger people.
• The fact that festivals are mentioned on page 12 also hints at a
younger audience because teenagers love attending festivals and
many do so regularly.
• The top article shows that the magazine is aimed at a younger target
audience because of the mode of address. Very informal language is
used, such as ‘mates’ and ‘dates’, language that is associated with
teenagers and text speak. The playful rhyming connotes a younger
audience.
• The competition to win an iPad Mini shows that the younger
generation love technology; they will probably already have new
phones and iPods, but to own an iPad is more unusual and therefore
quite desirable: especially one in the branded purple colour.

6. Age
• The font used for the headline on the double page
spread is rounded and looks as though it has been
hand written, which looks informal and connotes a
younger audience. It is quite a simple, neat and an
easy-to-read font, which reflects the often formula
written chart music and shows the personalities of
the target audience: it has to be easy to read to
stand out to teenagers, because they are often
inpatient with short attention spans.
• The font used for the headline on the front cover
also shows that the magazine is aimed at a
teenage market, it again is simple and easy to
read, which is a necessity for a teenage audience
who want to know quickly what the main features
will be.
• The canted rectangle behind could symbolise the
nature of young people to rebel against their
parents or their schools; putting it an angle makes
it seem as though it is not conforming to
stereotypes.

7. Age
• The ratio of text to images on the double page spread hints at the target audience. There is
less writing on the left hand side then in magazines such as Q and Rolling Stone, as these
magazines are aimed at an older target audience. An older target audience will stereotypically
be interested in more text, compared to a younger target audience who do not want to read so
much writing.
• This is reinforced by the use of the picture at the top of the page which breaks up the text,
emphasising the idea that the use of less writing is aimed at a teenage market.
• The audience also becomes apparent through the mode of address: the questions asked are
quite colloquial and chatty (‘so it sounds like you’ve had your fair share of broken hearts then!’),
and the responses are very informal. This shows that the magazine is aimed at a younger age
group because it mirrors the style of language that they use; a magazine aimed at an older
audience would use slightly more formal language.

8. Lifestyle/Psychographics
Psychographics is the study of personality, attitudes, values, interests and
lifestyles.
There are 7 main types of Psychographics:
•Belonger
•Achiever
•Emulator/Wanna be
•Socially Conscious Type A
•Socially Conscious Type B
•Balanced/Totally Integrated
•Needs Driven

9. Lifestyle/Psychographics
• Needs Driven are impulse buyers who respond to
urgency. Some of the target audience can fit into
the group Needs Driven, they see the artists on
the front cover and are immediately encouraged
to buy the magazine. This can be seen by the
words ‘free posters’; they feel the need to buy the
magazine just so they feel like they are receiving
free things and getting value for their money.
• Emulators are groups of people who want to
appear rich and successful, looking cool and
fashionable is very important to them. Some of
my audience will be emulators, and will be
motivated by sex appeal and attractive
appearances, as can be seen on the main image
on the front cover of my magazine.

10. Class and Interests
• The price of my magazine is £2.50 and new issues are released monthly, a cheaper price
then magazines such as Q or We Love Pop, but slightly more then NME, although this is
released weekly. This suggests that the target audience will have some disposable income
to be able to buy the magazine monthly, but they do not have a lot of spare money.
• Chart music is a mixture of genres, Indie is often associated with the middle classes,
whereas Pop music can be associated with the working classes. The cheap price of the
magazine can be related to both classes because neither will want to spend too much
money and both will be attracted to the type of music shown. This audience is shown clearly
when analysing media packs and other reader profiles; the next slide shows some example
pictures associated with my target audience. The majority of readers will fit into the ABC1
category, which is similar to NME magazine with 65% of their readers coming under this
demographic.
• Some of the hobbies and interests of my audience are; going to the cinema, going shopping,
hanging out with their friends, going to parties and doing sports or dancing. Some of the
movies that they like to watch are The Hangover, Mean Girls and The Inbetweeners movie.
They enjoy TV programmes such as Waterloo Road, The Big Bang Theory and Keeping up
with the Kardashians. Favourite brands include: Converse, Vans, Topshop, New Look and
Ark.

11. Some images associated with my
target audience...