SlideShare a Scribd company logo
1 of 14
Download to read offline
Bringing it All Together
One Session - Three Topics
• Social Media Integration
• Mobile Technologies
• Future directions
Social Media Integration
Q: How does my small or medium
sized co-operative reduce the time
investment in social media while
maintaining quality interaction?
Integrate!
• Use a single dashboard to monitor and
post to multiple social media accounts.
Free versus Paid
• HootSuite
• TweetDeck
• Seesmic
• Posterous
• HootSuite
• Sendible
• Trendrr Pro
Free versus Paid
• HootSuite
• TweetDeck
• Seesmic
• Posterous
• HootSuite
• Sendible
• Trendrr Pro
FREE IS BETTER!FREE IS BETTER!
Integrating Effectively
• Don't cross post everything all the time
– Different types of conversations happen in
different spaces
• Cross post big news - releases, contests,
events - across all platforms
• Keep replies, mentions, conversations to
the same platform they started in
Distribution & Metrics
• Many paid social media services and
agencies offer integrated social media
posting/distribution and metrics platforms
– JUST SAY NO!
These services are often just the
repackaging of freely available tools.
The cost rarely outweighs the
benefits.
Mobile Technologies
82
The percentage of individuals with an
internet-enabled cellular device in the US
10.5
Percentage of time spent on cell phones
using social media
Changing Expectations
• Always on culture
• Quickness of expected replies
• Live blogging/tweeting
Changing Content
• Adobe Flash
– Reluctance to use because of compatibility
issues with Apple products
• .mobi
– Mobile accessible websites
Future Directions
• Hybridity - YouTwitFace
– The rise of simple, clean, multimedia focused
social blogs
• Tumblr.
• Finding you, finding me
– Location based social networking
Stay Ahead of the Curve
• Read Mashable
• Try new platforms
• Find your niche
Nicole Ives-Allison
nicole.ives-allison@coopscanada.coop

More Related Content

Similar to Bring it all_together

Citrix Social Media Strategy For Customers
Citrix Social Media Strategy For CustomersCitrix Social Media Strategy For Customers
Citrix Social Media Strategy For CustomersMatSpar
 
Introduction to digital marketing elerning
Introduction to digital marketing elerningIntroduction to digital marketing elerning
Introduction to digital marketing elerningLavanya Sharma
 
Social Media 4 Squares
Social Media 4 SquaresSocial Media 4 Squares
Social Media 4 SquaresVITEC, Inc.
 
Leveraging Social Media: Develop your personal and professional brand
Leveraging Social Media: Develop your personal and professional brandLeveraging Social Media: Develop your personal and professional brand
Leveraging Social Media: Develop your personal and professional brandJames Richardson
 
Technological advancements in business communication
Technological advancements in business communicationTechnological advancements in business communication
Technological advancements in business communicationAmanJeet Singh
 
What Open Source Is and How Your Nonprofit Can Benefit
What Open Source Is and How Your Nonprofit Can BenefitWhat Open Source Is and How Your Nonprofit Can Benefit
What Open Source Is and How Your Nonprofit Can BenefitTechSoup
 
Role of social media in business organizations and governance
Role of social media in business organizations and governanceRole of social media in business organizations and governance
Role of social media in business organizations and governanceGeethu Rangan
 
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and UsageSocial Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
 
Communities247 presentation
Communities247 presentationCommunities247 presentation
Communities247 presentationPhil Hearn
 
Product management for open source software - Nandini Ravi and Gurpreet Luthra
Product management for open source software - Nandini Ravi and Gurpreet LuthraProduct management for open source software - Nandini Ravi and Gurpreet Luthra
Product management for open source software - Nandini Ravi and Gurpreet Luthrabaconfblr
 
New Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine FrithNew Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine FrithMilton Chamber of Commerce
 
Is your social media plan too serious shall we build online community
Is your social media plan too serious shall we build online communityIs your social media plan too serious shall we build online community
Is your social media plan too serious shall we build online communityHai Dongkixot
 
The Power of Social media
The Power of Social mediaThe Power of Social media
The Power of Social mediaAmanda Harlin
 
Harnessing the content beast – Content marketing in the multiscreen world
Harnessing the content beast – Content marketing in the multiscreen worldHarnessing the content beast – Content marketing in the multiscreen world
Harnessing the content beast – Content marketing in the multiscreen worldThomas Robbins
 
Social catalyst services
Social catalyst servicesSocial catalyst services
Social catalyst servicesruthiedrant
 
Northwestern technologies
Northwestern technologiesNorthwestern technologies
Northwestern technologiesteeaeryc
 
Marketing Your Mission: App Demos for Nonprofits
Marketing Your Mission: App Demos for NonprofitsMarketing Your Mission: App Demos for Nonprofits
Marketing Your Mission: App Demos for NonprofitsTechSoup
 
Chapter 11 Overview Social Media Communication Lipshultz
Chapter 11 Overview Social Media Communication Lipshultz Chapter 11 Overview Social Media Communication Lipshultz
Chapter 11 Overview Social Media Communication Lipshultz LauriePeters15
 

Similar to Bring it all_together (20)

Social Commerce Playbook
Social Commerce PlaybookSocial Commerce Playbook
Social Commerce Playbook
 
Citrix Social Media Strategy For Customers
Citrix Social Media Strategy For CustomersCitrix Social Media Strategy For Customers
Citrix Social Media Strategy For Customers
 
Introduction to digital marketing elerning
Introduction to digital marketing elerningIntroduction to digital marketing elerning
Introduction to digital marketing elerning
 
Social Media 4 Squares
Social Media 4 SquaresSocial Media 4 Squares
Social Media 4 Squares
 
Leveraging Social Media: Develop your personal and professional brand
Leveraging Social Media: Develop your personal and professional brandLeveraging Social Media: Develop your personal and professional brand
Leveraging Social Media: Develop your personal and professional brand
 
Booklet_Key Considerations_EN
Booklet_Key Considerations_ENBooklet_Key Considerations_EN
Booklet_Key Considerations_EN
 
Technological advancements in business communication
Technological advancements in business communicationTechnological advancements in business communication
Technological advancements in business communication
 
What Open Source Is and How Your Nonprofit Can Benefit
What Open Source Is and How Your Nonprofit Can BenefitWhat Open Source Is and How Your Nonprofit Can Benefit
What Open Source Is and How Your Nonprofit Can Benefit
 
Role of social media in business organizations and governance
Role of social media in business organizations and governanceRole of social media in business organizations and governance
Role of social media in business organizations and governance
 
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and UsageSocial Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
 
Communities247 presentation
Communities247 presentationCommunities247 presentation
Communities247 presentation
 
Product management for open source software - Nandini Ravi and Gurpreet Luthra
Product management for open source software - Nandini Ravi and Gurpreet LuthraProduct management for open source software - Nandini Ravi and Gurpreet Luthra
Product management for open source software - Nandini Ravi and Gurpreet Luthra
 
New Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine FrithNew Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine Frith
 
Is your social media plan too serious shall we build online community
Is your social media plan too serious shall we build online communityIs your social media plan too serious shall we build online community
Is your social media plan too serious shall we build online community
 
The Power of Social media
The Power of Social mediaThe Power of Social media
The Power of Social media
 
Harnessing the content beast – Content marketing in the multiscreen world
Harnessing the content beast – Content marketing in the multiscreen worldHarnessing the content beast – Content marketing in the multiscreen world
Harnessing the content beast – Content marketing in the multiscreen world
 
Social catalyst services
Social catalyst servicesSocial catalyst services
Social catalyst services
 
Northwestern technologies
Northwestern technologiesNorthwestern technologies
Northwestern technologies
 
Marketing Your Mission: App Demos for Nonprofits
Marketing Your Mission: App Demos for NonprofitsMarketing Your Mission: App Demos for Nonprofits
Marketing Your Mission: App Demos for Nonprofits
 
Chapter 11 Overview Social Media Communication Lipshultz
Chapter 11 Overview Social Media Communication Lipshultz Chapter 11 Overview Social Media Communication Lipshultz
Chapter 11 Overview Social Media Communication Lipshultz
 

Recently uploaded

COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 

Recently uploaded (20)

COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 

Bring it all_together

  • 1. Bringing it All Together
  • 2. One Session - Three Topics • Social Media Integration • Mobile Technologies • Future directions
  • 3. Social Media Integration Q: How does my small or medium sized co-operative reduce the time investment in social media while maintaining quality interaction?
  • 4. Integrate! • Use a single dashboard to monitor and post to multiple social media accounts.
  • 5. Free versus Paid • HootSuite • TweetDeck • Seesmic • Posterous • HootSuite • Sendible • Trendrr Pro
  • 6. Free versus Paid • HootSuite • TweetDeck • Seesmic • Posterous • HootSuite • Sendible • Trendrr Pro FREE IS BETTER!FREE IS BETTER!
  • 7. Integrating Effectively • Don't cross post everything all the time – Different types of conversations happen in different spaces • Cross post big news - releases, contests, events - across all platforms • Keep replies, mentions, conversations to the same platform they started in
  • 8. Distribution & Metrics • Many paid social media services and agencies offer integrated social media posting/distribution and metrics platforms – JUST SAY NO! These services are often just the repackaging of freely available tools. The cost rarely outweighs the benefits.
  • 9. Mobile Technologies 82 The percentage of individuals with an internet-enabled cellular device in the US 10.5 Percentage of time spent on cell phones using social media
  • 10. Changing Expectations • Always on culture • Quickness of expected replies • Live blogging/tweeting
  • 11. Changing Content • Adobe Flash – Reluctance to use because of compatibility issues with Apple products • .mobi – Mobile accessible websites
  • 12. Future Directions • Hybridity - YouTwitFace – The rise of simple, clean, multimedia focused social blogs • Tumblr. • Finding you, finding me – Location based social networking
  • 13. Stay Ahead of the Curve • Read Mashable • Try new platforms • Find your niche

Editor's Notes

  1. The first is from “Do you sleep with your cellphone?” Second stat is from August Neilson Mobile Marketing survey findings.