Narrative in Social Media

1. Digital Storytelling
Narrative in Social Media

7. Storytelling as a
marketing tool

8. Storyteling for
brands?

10. VS.

11. Then
Now
νιάου

14. 1st element of storytelling:
The Message
• Vision
• Mission
• Values

15. 2nd element of storytelling:
Conflict

16. ”Telling
stories
is
the
only
way
we
can
create
meaning
in
our
lives
and
make
sense
of
the
world”
Paul
Auster

17. 3rd element of storytelling:
Characters

18. 3rd element of storytelling:
Characters
What kind of hero Am I?

19. 4rth element of storytelling:
Plot
beginning
middle
end
Exposi5on
Rising
ac5on
Climax
Falling
ac5on
Resolu5on

20. Great Example!
Red Bull Stratos
Felix Baumgartner
Message:
Red Bull’s
adventure value :
Gives you wings
Conflict:
Will he be able to
do it?
Character: Our
hero, Felix
Plot: Be the first
human to break
the sound barrier
outside of a
vehicle.

21. Some final tips:
• Keep it simple
• Use the right tools to tell your story. (eg
Photography, Audio, Video, Text and
Interactive Multimedia)
• Engage your audience
• Choose the right protagonist
• Be Authentic

22. Niki Sotiropoulou
o-ya.gr
nikisot.com
@nikisot
Thank you!