A CSR Project by Bridgestone Malaysia with GEC, NGO for ENVIRONMENT

1. Private & Confidential – For Discussion Purpose Only
ONE TYRE, ONE GOOD DEED CAMPAIGN
RAJA MUSA FOREST RESERVE
COMMUNITY-BASED
PEATLAND REHABILITATION PROJECT
October 21, 2011

2. • Malaysia is one of four countries in the
ASEAN Peatland Forests Project (APFP)
• The APFP project aims to demonstrate, implement
and scale up sustainable management and
rehabilitation of degraded peatland forests in
Southeast Asia
• Peatlands in Malaysia are the most widespread type
of wetlands, occurring in more than 6 of the 13
states, and covering an area about 2.13 million
(approximately 6.46% of the total land area)
• Peatlands possess a very delicate and unique
ecosystem, with important ecological functions and
values

3. Raja Musa Forest Reserve
• The proposed project site is
located in the North
Selangor Peat Swamp Forest
(NSPSF) complex, which is
one of the largest remaining
contiguous areas of peat
swamp forest in Peninsular
Malaysia.
• Located in northern
Selangor, the peat swamp
forest covers an area of
about 70,000 ha and this
includes the Raja Musa
Forest and Sg Karang Forest
Reserves.
• The rehabilitation area is situated in the south-east corner of
the NSPSF (i.e. within Raja Musa FR; see Map 1
below), which covers an area of about 1,000 ha comprising
degraded peatland area (mainly of abandoned agriculture
land origin after forceful evacuation of illegal settlers), now
overgrown by thick shrubs and grassland - practically devoid
of any forest cover

4. Water
Regulation
Carbon Peatland
Sequestration Biodiversity
and Storage Importance
Socio-
Economic
Values

5. Bridgestone Tyre Sales Malaysia is
an affiliate of Bridgestone
Corporation Japan, the world’s
largest manufacturer of tyres and
other rubber products.
Bridgestone Malaysia raised
RM110,820 at the F1 Malaysia
Grand Prix in March 2010, as part
of its “Make Cars Green”
campaign to educate local
communities on environmental-
friendly motoring.
The sum was donated to Global Environment Centre (GEC). 5,000 tree saplings
were planted – in Raja Musa Forest Reserve (Selangor), Kuala Gula (Perak), and Sg
Nenggiri (Kelantan). 400 people comprising the local community, students and
volunteers were involved.

6. • GEC is a non-profit NGO
established in 1998, to address
key environmental issues
• We are based in Malaysia, and
supports activities worldwide
• We focus on bringing together
all parties –
individuals, communities, corpo
rations and other like-minded
organizations – to help foster
lasting change for
environmental benefits

7. Vision
• To be a showcase of private sector, government and community
cooperation in forest rehabilitation at ASEAN level
Mission
• To partner with Bridgestone Malaysia on implementing
community-based rehabilitation of 20ha of degraded forest area
in Raja Musa Forest Reserve by 2013
Objectives
• Replant 20 ha of RMFR to create forest cover and reduce fire risk
• Secure carbon storage in the peat, a key greenhouse gas which
contributes to climate change
• Restore hydrological regime of Raja Musa Forest Reserve (RMFR)
• Link current forest to legal forest reserve boundary

8. • With each purchase of
selected Bridgestone
tyres, RM1 will be
donated towards the
campaign
• Campaign period: 1 Oct
2010 until 31 Dec 2013
• Bridgestone Malaysia
will also commit to
allocate a minimum of
RM100,00 per year, until
2013
• Minimum total
investment =
RM100,000 X 3 =
RM300,000

9. SWOT Analysis
• Available funding • 50-70% sapling
opportunity survival rate
• Strong stakeholder
engagement
• Technical and
scientific expertise
s w • Lack of saplings
• Nursery operations
• Rehabilitation area
• Funding source expansion
• Rapid weed growth
T O • Local community
empowerment
• Raise awareness and
education

10. Stakeholder Analysis
Stakeholder Outcome Stakeholder Engagement Output
Forestry Department of 27M tree project - national Dialogues/ meetings 20K ($10/sapling) saplings
Malaysia planted; 20 ha saved (CDM
land vs degraded land)
Selangor State Forestry Forest reserve land is saved Dialogues/ meetings Articles; FB fans
Selangor State Govt Public image increased Dialogues/ meetings Articles; FB fans
GEC Env saved – biodiversity saved Dialogues/ meetings 500 species, 10 fauna
Bridgestone Carbon saved, public image Dialogues/ meetings, financial Below carbon: 1000 tonnes;
(customers & dealers) (media – in Oct) support Above carbon = 288
Sapling=Q2=80tonnes
Total: 1368 tonnes (kg) for
2011
Local authority (MDKS) Eco-tourism opp. – economic Dialogues/ meetings
value (projection based on
Nature Park)
Local community Improved lifestyle/ livelihood Consultation, dialogues,
(compare examples) meetings, training, activities
GEC volunteers Env. Awareness and education Activities, online interaction
(cost of uni education) – link
to uni

11. Project Schedule
Q1 2011 Q2-Q4 2011 Q1 2011-Q4 2013
Pre-Implementation During Implementation Post-Implementation
•Stakeholder consultation •Water management and •Monitoring and reporting –
•Infrastructure fire prevention quarterly: Q1 2011 until Q4
development •Forest rehabilitation 2013
•Site demarcation and •Stakeholder engagement – •Comprehensive report –
assessment training, patrolling, area annually
monitoring •Publish report and study –
Q4 2013
Project promotion by Funder

12. Outcomes
• 20 ha of forest rehabilitated through planting and
ecosystem management
• Media coverage of project launch and planting events
• Opportunities for involvement by Bridgestone dealers
and customers in launch and periodic events at forest
site
• Recognition of Bridgestone role as a key supporter of
forest rehabilitation

13. Our Nursery…

14. Budget: Set-Up Costs
No ITEMS UNIT COSTS UNITS TOTAL
1 Project Set-Up/
Coordination 10000
2 Site Assessment/Survey 10000
3 Signboards RM1200 4 4800
4 Boundary Markers RM100 42 4200
5 Ditch Blocking RM500 10 5000
6 Nursery/Storage Set-Up 13000
7 Shelter/Briefing Area 10000
8 Upgrading access road/gate 9000
9 Project Launch 8000
10 Sub-Total 74,000
11 Admin/Mgt 5000
12 TOTAL 79,000

15. Budget: Operations Cost
No ITEMS RATE TOTAL COST
1. PERSONNEL
Overall Coordination ( liaison with government agencies
and partners etc) 10,000/yr 30,000
Site Restoration/Management (Water Management, Fire
Prevention, Forest Rehabilitation) 30,000/yr 90,000
Monitoring and Reporting 10,000/yr 30,000
150,000
2. EXPENSES
Site Visits/Monitoring 5000/yr 15,000
Site Preparation/Seedlings and Planting 30,000/yr 90,000
Maintenance 15,000/yr 45,000
150,000
Sub Total 300,000
Administration/Management 20,000
TOTAL 320,000

16. Quarter &
Annual
Reporting
Interview Project
Site Visit
with other Assurance & and Audit
Stakeholders
Verification

17. Project webpage
on GEC
website, that
contains photos
of project site
progress

18. Thank You!
http://www.facebook.com/sahabathutangambut