1. iPractice: Mobile, Social and in the Clouds.
Advantage of the Digital Age
Presented by:
Nicole Black
Co-author | Social Media for Lawyers--The Next Frontier
Author | Cloud Computing for Lawyers
Director | MyCase.com | cloud-based law practice management
Friday, February 8, 13

2. “The Internet? Bah!” by Clifford Stoll,1995
Friday, February 8, 13

3. E-Commerce?
Bah!
Friday, February 8, 13

4. E-books?
Bah!
Friday, February 8, 13

5. E-readers?
Bah!
Friday, February 8, 13

6. E-business?
Bah!
Friday, February 8, 13

7. How did we get here?
Friday, February 8, 13

8. Friday, February 8, 13

9. June 2006--Google launches first non-email cloud product
Friday, February 8, 13

10. June 2006--Google launches first non-email cloud product
July 2006--Twitter launched
Friday, February 8, 13

11. June 2006--Google launches first non-email cloud product
July 2006--Twitter launched
August 2006--Amazon EC2 cloud product released in private beta
Friday, February 8, 13

12. June 2006--Google launches first non-email cloud product
July 2006--Twitter launched
August 2006--Amazon EC2 cloud product released in private beta
September 2006--Facebook opened to the public
Friday, February 8, 13

13. June 2006--Google launches first non-email cloud product
July 2006--Twitter launched
August 2006--Amazon EC2 cloud product released in private beta
September 2006--Facebook opened to the public
June 2007--iPhone released in US
Friday, February 8, 13

14. June 2006--Google launches first non-email cloud product
July 2006--Twitter launched
August 2006--Amazon EC2 cloud product released in private beta
September 2006--Facebook opened to the public
June 2007--iPhone released in US
November 2007--Kindle released in US
Friday, February 8, 13

15. June 2006--Google launches first non-email cloud product
July 2006--Twitter launched
August 2006--Amazon EC2 cloud product released in private beta
September 2006--Facebook opened to the public
June 2007--iPhone released in US
November 2007--Kindle released in US
July 2008--Apple launches the App Store
Friday, February 8, 13

16. June 2006--Google launches first non-email cloud product
July 2006--Twitter launched
August 2006--Amazon EC2 cloud product released in private beta
September 2006--Facebook opened to the public
June 2007--iPhone released in US
November 2007--Kindle released in US
July 2008--Apple launches the App Store
April 2010--iPad released in US
Friday, February 8, 13

17. June 2006--Google launches first non-email cloud product
July 2006--Twitter launched
August 2006--Amazon EC2 cloud product released in private beta
September 2006--Facebook opened to the public
June 2007--iPhone released in US
November 2007--Kindle released in US
July 2008--Apple launches the App Store
April 2010--iPad released in US
June 2011--Google+ launched-more than 25 million users in 4 weeks
Friday, February 8, 13

18. Lawyers cannot afford to be left out of the loop
Friday, February 8, 13

19. 3 major technology trends:
Friday, February 8, 13

20. 3 major technology trends:
• Social Media
Friday, February 8, 13

21. 3 major technology trends:
• Social Media
• Cloud Computing
Friday, February 8, 13

22. 3 major technology trends:
• Social Media
• Cloud Computing
• Mobile Computing
Friday, February 8, 13

23. Why should you care about social
media?
Friday, February 8, 13

24. Consider these trends…
Friday, February 8, 13

25. Social Media Factoid #1:
Source: Socialnomics.com
Friday, February 8, 13

26. Social Media Factoid #1:
porn
Source: Socialnomics.com
Friday, February 8, 13

27. Social Media Factoid #1:
Social Media has overtaken porn as the #1
activity on the Web
Source: Socialnomics.com
Friday, February 8, 13

28. Social Media Factoid #2:
Friday, February 8, 13

29. Social Media Factoid #2:
third largest
Friday, February 8, 13

30. Social Media Factoid #2:
If Facebook were a country it would be the
world’s third largest
Friday, February 8, 13

31. Social Media Factoid #3:
Friday, February 8, 13

32. Social Media Factoid #3:
55-65 year-old females
Friday, February 8, 13

33. Social Media Factoid #3:
The fastest growing segment on Facebook
is 55-65 year-old females
Friday, February 8, 13

34. Social Media Factoid #4:
Source: Pew Internet & American Life survey, May 2011
Friday, February 8, 13

35. Social Media Factoid #4:
65%
Source: Pew Internet & American Life survey, May 2011
Friday, February 8, 13

36. Social Media Factoid #4:
As of May 2011, 65% of adult users in the
US use social media sites
Source: Pew Internet & American Life survey, May 2011
Friday, February 8, 13

37. Social media simply changes the
medium, not the message
Friday, February 8, 13

38. Deception: Not ok
Friday, February 8, 13

39. Spying: Sometimes cool
Friday, February 8, 13

40. Relevancy:
Always ok
Friday, February 8, 13

41. Why should you care about cloud
computing?
Friday, February 8, 13

42. Cloud and Mobile
Computing:
Not a Trend
Source: Gartner’s Top Predictions for IT
Organizations and Users, 2010 and
Beyond: A New Balance
Friday, February 8, 13

43. Cloud and Mobile
Computing:
Not a Trend
• Cloud computing was the top
technology trend for 2010
Source: Gartner’s Top Predictions for IT
Organizations and Users, 2010 and
Beyond: A New Balance
Friday, February 8, 13

44. Cloud and Mobile
Computing:
Not a Trend
• Cloud computing was the top
technology trend for 2010
• By 2013, mobile phones will
overtake PCs as the most
common Web access device
worldwide
Source: Gartner’s Top Predictions for IT
Organizations and Users, 2010 and
Beyond: A New Balance
Friday, February 8, 13

45. Cloud and Mobile
Computing:
Not a Trend
• Cloud computing was the top
technology trend for 2010
• By 2013, mobile phones will
overtake PCs as the most
common Web access device
worldwide
•By 2012, 20% of businesses will
own no IT assets and will
conduct business solely in the
Cloud
Source: Gartner’s Top Predictions for IT
Organizations and Users, 2010 and
Beyond: A New Balance
Friday, February 8, 13

46. Cloud and Mobile
Computing:
Not a Trend
• Cloud computing was the top
technology trend for 2010
• By 2013, mobile phones will
overtake PCs as the most
common Web access device
worldwide
•By 2012, 20% of businesses will
own no IT assets and will
conduct business solely in the
Cloud
• By 2014, over 3 billion of the
world’s adult population will be
able to transact electronically via
mobile or Internet technology
Source: Gartner’s Top Predictions for IT
Organizations and Users, 2010 and
Beyond: A New Balance
Friday, February 8, 13

47. Friday, February 8, 13

48. Cloud computing is a “type of computing that is comparable to grid
computing, relies on sharing computing resources rather than having local
servers or personal devices to handle applications. The goal of cloud
computing is to apply traditional supercomputing power (normally used by
military and research facilities) to perform tens of trillions of computations per
second.”
Friday, February 8, 13

49. Cloud computing is a “type of computing that is comparable to grid
computing, relies on sharing computing resources rather than having local
servers or personal devices to handle applications. The goal of cloud
computing is to apply traditional supercomputing power (normally used by
military and research facilities) to perform tens of trillions of computations per
second.”
Software as a service —or SaaS —is “[a] software delivery
model in which a software firm provides daily technical
operation, maintenance, and support for the software
provided to their client.”
Friday, February 8, 13

50. Friday, February 8, 13

51. Do you or your clients use gmail?
Friday, February 8, 13

52. Do you use Lexis or Westlaw?
Friday, February 8, 13

53. Do you use Wikipedia?
Friday, February 8, 13

54. Are lawyers
using cloud
computing?
Friday, February 8, 13

55. •15% of firms with 500 or more
lawyers have used cloud
computing
• 29% of solo attorneys used cloud
computing
• 32% of law firms with 50 or
more lawyers use cloud computing
*ABA 2012 Tech Report,
2012 ILTA/InsideLegal Technology Purchasing Survey,
Friday, February 8, 13

56. •74% of AmLaw 200 firms use
hosted (cloud) services
• 63% use hosted services for e-
discovery and litigation support
•33% use the cloud for human
resources and email management
(virus checking, SPAM filtering,
etc.)
• 83% use the cloud for the
simplified support and
maintenance
• 44% use the cloud because it
facilitates less—and less powerful
—hardware in-house
*American Lawyer’s 2012 Tech Survey,
Friday, February 8, 13

57. Why should you care about mobile
computing?
Friday, February 8, 13

58. *Source: The Hub Spot Blog/Mobile
Marketing Association Surveys
Friday, February 8, 13

59. The
growth of
the iPhone
was 10 times
faster than
the growth
of America
Online
*Source: The Hub Spot Blog/Mobile
Marketing Association Surveys
Friday, February 8, 13

60. The
growth of
the iPhone
was 10 times
faster than
the growth
of America
Online
There
are more
mobile
phones on
the planet *Source: The Hub Spot Blog/Mobile
than there Marketing Association Surveys
are TVs
Friday, February 8, 13

61. The
growth of
the iPhone
was 10 times
There are 6.8
faster than
billion people on
the growth
the planet. 5.1
of America
billion of them
Online
own a cell
phone, but only
There 4.2 billion own a
are more toothbrush
mobile
phones on
the planet *Source: The Hub Spot Blog/Mobile
than there Marketing Association Surveys
are TVs
Friday, February 8, 13

62. But are
lawyers using
mobile
technology?
Friday, February 8, 13

63. Sources: International Legal Technology Association and Inside Legal’s
2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011
Legal Technology Survey
Friday, February 8, 13

64. Lawyers’ smartphone use has increased from 79% in 2010 to
88% in 2011
Sources: International Legal Technology Association and Inside Legal’s
2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011
Legal Technology Survey
Friday, February 8, 13

65. Lawyers’ smartphone use has increased from 79% in 2010 to
88% in 2011
88% of lawyers use a smartphone for law-related tasks while
away from their primary workplace
Sources: International Legal Technology Association and Inside Legal’s
2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011
Legal Technology Survey
Friday, February 8, 13

66. Lawyers’ smartphone use has increased from 79% in 2010 to
88% in 2011
88% of lawyers use a smartphone for law-related tasks while
away from their primary workplace
11% of firms have purchased iPads for their attorneys
Sources: International Legal Technology Association and Inside Legal’s
2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011
Legal Technology Survey
Friday, February 8, 13

67. Lawyers’ smartphone use has increased from 79% in 2010 to
88% in 2011
88% of lawyers use a smartphone for law-related tasks while
away from their primary workplace
11% of firms have purchased iPads for their attorneys
25% of respondents said that the iPad would be one of the
major technology purchases over the next 12 months
Sources: International Legal Technology Association and Inside Legal’s
2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011
Legal Technology Survey
Friday, February 8, 13

68. Source: ABA’s 2011 Legal Technology Survey
Friday, February 8, 13

69. The iPad is used by 89% of those lawyers who use a tablet
device for work-related tasks
Source: ABA’s 2011 Legal Technology Survey
Friday, February 8, 13

70. The iPad is used by 89% of those lawyers who use a tablet
device for work-related tasks
15% of respondents used a tablet to conduct work while
outside of their primary workplace
Source: ABA’s 2011 Legal Technology Survey
Friday, February 8, 13

71. The iPad is used by 89% of those lawyers who use a tablet
device for work-related tasks
15% of respondents used a tablet to conduct work while
outside of their primary workplace
In firms of more than 500 attorneys, lawyers using iPads
for work-related reasons outside of work
increased to 26%
Source: ABA’s 2011 Legal Technology Survey
Friday, February 8, 13

72. Favorite apps and browser add-ons
Blogging: Zemanta Work apps: Scanner Pro, PDF
(browser add-on) Expert, Skype, Google Voice,
MyCase
News aggregators and
social media sharing: Travel: TripIt, Gate Guru,
Zite and Fluent News Goby, Starbucks
(apps); Prismatic and Apps for fun: Next Issue,
Feedly (browser add- Flixster, Stitcher, Kindle
ons)
Friday, February 8, 13

73. Sometimes cloud computing and mobile ethics will feel like
a maze
Friday, February 8, 13

74. Sometimes, the journey
will be frustrating
Friday, February 8, 13

75. Ethical issues to consider:
A. Attorney client confidentiality
B.
Compare/contrast to traditional outsourcing relationships
C.
Transborder data flow
D.
Meeting obligations of “reasonable” security
E.
Electronic evidence/e-discovery
Friday, February 8, 13

76. * Source: http://tinyurl.com/abaCloud
Friday, February 8, 13

77. What questions should you ask cloud providers?
Friday, February 8, 13

78. Security issues to
consider:
1. Encryption
2. Geo-redundancy
3. Data back ups
4. Extraction of data
For full list of questions see: 5. Transborder data
http://bit.ly/hyFBxo flow/Patriot Act
Friday, February 8, 13

79. QUESTION:
Whether an attorney can use an online system to store
confidential client data and, if so, what steps must be
taken to ensure the data are secure?
New York State Bar Association’s Committee on Professional Ethics, Opinion 842
(September 2010)
Friday, February 8, 13

80. QUESTION:
What are the ethical obligations of
lawyers in regard to data stored on the
hard drives of “storage media”.
Florida Bar Ethics Opinion 10-12 (September 2010)
Friday, February 8, 13

81. Explore and learn
Friday, February 8, 13

82. Take it step by step
Friday, February 8, 13

83. Don’t get left behind
Friday, February 8, 13

84. A lot of people will tell
you what you can’t do
Friday, February 8, 13

85. Friday, February 8, 13

86. Friday, February 8, 13

87. Friday, February 8, 13

88. Friday, February 8, 13

89. How can you squander even
one more day not taking
advantage of one of the
greatest shifts of our
generation? How dare you
settle for less when the world
has made it so easy for you to
be remarkable?
--Seth Godin
Friday, February 8, 13

90. Friday, February 8, 13

91. Thanks for listening!
Nicole Black
Director | MyCase.com | a cloud-based law
practice management system
www.nicoleblackesq.com
@nikiblack on Twitter
Author and co-author of:
Friday, February 8, 13