1. REPRESENTING….. BY:- NIKITA NARANG SURBHI JAIN

2. CORPORATEBRANDING…..PAISA-POWER-POLITICS

3. CORPORATE BRANDINGA NEW GLOBAL TREND… A Product Of Millions Of Experiences That A Company Creates

5. AD CAMPAIGN

6. LOGO OR

7. A SLOGANNOOOO

8. CORPORATE BRANDING “Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equityto create product brand recognition.”

9. Corporate branding ka fayda kya?? A TYPICAL QUESTION IN ONE’S MIND….

11. Gains customer confidence and adds valueto the market offering.

13. It is expensive to build multiple brandsIMPORTANCE OF CORPORATE BRANDING Unilever Product Logo

14. PROCESS OF CORPORATE BRANDING Are built over time

15. PROCESS OF CORPORATE BRANDING 1. DISCOVERY PROCESS Define the target market Example: Johnson and Johnson.

19. PRODUCT BRANDING GAURI KHAN AISHWARYA KAREENA BIPASHA

21. Its role never disappears,& remains the standard which the company upholds.Bottled water BISLERY Chocolate  CADBURY Coffee NESCAFE