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MOBILE MARKETING/TEXT
MESSAGING MARKETING
REAL-ESTATE
WHAT IS MOBILE MARKETING

According to the 
 Mobile Marketing Association
 , "Mobile Marketing is a set of
 practices that enables
 organizations to communicate
 and engage with their audience in
 an interactive and relevant
 manner through any mobile
 device or network."
WHY IS MOBILE
MARKETING SO POWERFUL
 

According to the Director of Research at Nielsen
  Mobile, "People look at every text message
  they get", and they do so within 15 minutes.
Can you think of any other advertising medium
  where you are almost guaranteed that every
  person targeted will see your message?
MOBILE MARKETING
  The point is to engage in a
 meaningful two-way conversation
 with people who are truly
 interested and mobile marketing
 gives you that direct line of
 communication — constantly.
ST
            O O
           M T
         E AY
      TH W
    IS VE T
  AT CTI EX
 H E
W F ZE T ING ?
 EF ILI AG NG
    T SS TI
   U E
     M R    KE
          A
        M
         
HOW IT WORKS:
 Potential buyers text a "keyword" to your short or
     long code, and immediately get detailed home
     information sent to their mobile phone. More
     importantly, the listing agent (our client)
     receives the potential buyers' information in
     return. The buyers' info is stored in 2 locations:
 It is sent to the agent's cell phone in the form of a
     text message or email, allowing the agent to
     contact the buyer immediately.
 The buyer's info is also stored on our encrypted
     servers and is available through the realtors'
     password-protected portal to the system.
BENEFITS
Realtors can use their data bases to transmit important information directly to
   their customers concisely and conveniently.
Use Text messaging to send property updates, new listing alerts, promote
   open houses, and compile referrals to your database.
The broadcast feature of the platform is an innovative marketing solution, but
   the platform provides more than simple marketing. It is a powerful data
   aggregation tool for detailed market analysis.
Each digital inquiry made by a potential customer results in a data set that
   includes the customer's contact info as well as the time and location from
   which the inquiry emanated.
This real-time data aggregate allows for comprehensive analysis of customer
   behavior, helping to identify individual habits or larger macro trends of a
   target group that will help to focus and customize future marketing. 
N T
            RTA O ES
         P O TO SIT
       IM RS EB
     IS TO E W
   IT AL IL
  Y E B
 H R O
W R M
 FO AVE
                                   G
                             E TIN
                         K
                       AR
   HM
        O   BI
              LE
                   M
COMMON USES/MOBILE WEBSITE?
You can provide a link to your mobile website
  when a visitor opts onto your mobile list.
Create an introduction video introducing yourself
  (builds rapport and trust).
Provide links to a virtual tour (interior, exterior) of
  house.
Pictures of the interior, exterior of
  house/property.
CLICK TO CALL TECHNOLOGY
•This new technology was developed
exclusively for smart phone and
mobile websites so visitors could
easily make a phone call directly from
their mobile website.
    Add“Click to Call” technology to
your mobile website so your mobile
visitors can click your phone number
and be instantly connected to you.
    Having click to call on your mobile
    website will lead to more calls,
clients and profits!
COMMON USES/MOBILE WEBSITE
General Click to Call Feature: Add a link to your page that visitors can just click to
 call your phone number 
Tell a friend: Add a link to a page that allows your visitors to recommend your
website to their friends 
Driving Directions: Enable you visitors to view step by step instructions to reach
a specific location ( your office, home, etc.) from wherever they are.
Phonebook: Add a link that allows your visitors to click & add your contact
details to their mobile phone’s Phone Book. 
Google Search: Add a Google search box to your webpage Google News: Add a
link to the latest news snippets covering diverse topics on your web page. 
Rss Feed: Add a link that allows visitors to click and view the latest RSS Feeds
from any website (RSS source) of your choice using Google Mobile RSS 
Reader Hcard: Add an HCard to your website to enable software on your visitor’s
computer such as Microsoft Outlook to automatically read and store your
contact information Maps:
Video & Multimedia : Add video clip: Add a short audio clip to your page. Add
Youtube video’s
WHY MOBILE SITES MATTER
 Ask yourself… who do you know that doesn’t own a
 mobile device? The figures and projections are
 staggering and therefore the early adopters of mobile
 websites will hold a tremendous advantage for not
 only additional revenue but also indexing and top
 placement in the mobile search engines.
WHY MOBILE SITES MATTER
World wide there are over 5 billion
people with cell phones.
There are almost 5 times more
mobile phones than laptops and
computers.
There are 272 million mobile
subscribers in the U.S alone.
Ninety-one percent of them keep
their phone within three feet of
themselves 24 hours a day, 365
days per week.
Thirty-three percent would rather
lose their wallet than their phone.
And, most tantalizing, there are 29.1
million smart phone users waiting to
be engaged with our marketing.
WHY MOBILE SITES MATTER

 As you can see having a mobile website
 just makes sense…It will load quicker,
 be indexed in the mobile search engines
 and your visitors are more likely to do
 business with you because you will be
 able to display exactly what they are
 looking for the way they like.
To learn more about Mobile Marketing contact me
                     today!
                Nigel Robertson
          Mobile Marketing Consultant
                868.351.8831
            http://Sms-Nexus.com
            Nigel@Sms-Nexus.com

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Mobile Marketing Real Estate Presentation

  • 2. WHAT IS MOBILE MARKETING According to the  Mobile Marketing Association , "Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network."
  • 3. WHY IS MOBILE MARKETING SO POWERFUL   According to the Director of Research at Nielsen Mobile, "People look at every text message they get", and they do so within 15 minutes. Can you think of any other advertising medium where you are almost guaranteed that every person targeted will see your message?
  • 4. MOBILE MARKETING The point is to engage in a meaningful two-way conversation with people who are truly interested and mobile marketing gives you that direct line of communication — constantly.
  • 5. ST O O M T E AY TH W IS VE T AT CTI EX H E W F ZE T ING ? EF ILI AG NG T SS TI U E M R KE A M  
  • 6. HOW IT WORKS: Potential buyers text a "keyword" to your short or long code, and immediately get detailed home information sent to their mobile phone. More importantly, the listing agent (our client) receives the potential buyers' information in return. The buyers' info is stored in 2 locations: It is sent to the agent's cell phone in the form of a text message or email, allowing the agent to contact the buyer immediately. The buyer's info is also stored on our encrypted servers and is available through the realtors' password-protected portal to the system.
  • 7. BENEFITS Realtors can use their data bases to transmit important information directly to their customers concisely and conveniently. Use Text messaging to send property updates, new listing alerts, promote open houses, and compile referrals to your database. The broadcast feature of the platform is an innovative marketing solution, but the platform provides more than simple marketing. It is a powerful data aggregation tool for detailed market analysis. Each digital inquiry made by a potential customer results in a data set that includes the customer's contact info as well as the time and location from which the inquiry emanated. This real-time data aggregate allows for comprehensive analysis of customer behavior, helping to identify individual habits or larger macro trends of a target group that will help to focus and customize future marketing. 
  • 8. N T RTA O ES P O TO SIT IM RS EB IS TO E W IT AL IL Y E B H R O W R M FO AVE G E TIN K AR HM O BI LE M
  • 9. COMMON USES/MOBILE WEBSITE? You can provide a link to your mobile website when a visitor opts onto your mobile list. Create an introduction video introducing yourself (builds rapport and trust). Provide links to a virtual tour (interior, exterior) of house. Pictures of the interior, exterior of house/property.
  • 10. CLICK TO CALL TECHNOLOGY •This new technology was developed exclusively for smart phone and mobile websites so visitors could easily make a phone call directly from their mobile website. Add“Click to Call” technology to your mobile website so your mobile visitors can click your phone number and be instantly connected to you. Having click to call on your mobile website will lead to more calls, clients and profits!
  • 11. COMMON USES/MOBILE WEBSITE General Click to Call Feature: Add a link to your page that visitors can just click to call your phone number  Tell a friend: Add a link to a page that allows your visitors to recommend your website to their friends  Driving Directions: Enable you visitors to view step by step instructions to reach a specific location ( your office, home, etc.) from wherever they are. Phonebook: Add a link that allows your visitors to click & add your contact details to their mobile phone’s Phone Book.  Google Search: Add a Google search box to your webpage Google News: Add a link to the latest news snippets covering diverse topics on your web page.  Rss Feed: Add a link that allows visitors to click and view the latest RSS Feeds from any website (RSS source) of your choice using Google Mobile RSS  Reader Hcard: Add an HCard to your website to enable software on your visitor’s computer such as Microsoft Outlook to automatically read and store your contact information Maps: Video & Multimedia : Add video clip: Add a short audio clip to your page. Add Youtube video’s
  • 12. WHY MOBILE SITES MATTER Ask yourself… who do you know that doesn’t own a mobile device? The figures and projections are staggering and therefore the early adopters of mobile websites will hold a tremendous advantage for not only additional revenue but also indexing and top placement in the mobile search engines.
  • 13. WHY MOBILE SITES MATTER World wide there are over 5 billion people with cell phones. There are almost 5 times more mobile phones than laptops and computers. There are 272 million mobile subscribers in the U.S alone. Ninety-one percent of them keep their phone within three feet of themselves 24 hours a day, 365 days per week. Thirty-three percent would rather lose their wallet than their phone. And, most tantalizing, there are 29.1 million smart phone users waiting to be engaged with our marketing.
  • 14. WHY MOBILE SITES MATTER As you can see having a mobile website just makes sense…It will load quicker, be indexed in the mobile search engines and your visitors are more likely to do business with you because you will be able to display exactly what they are looking for the way they like.
  • 15. To learn more about Mobile Marketing contact me today! Nigel Robertson Mobile Marketing Consultant 868.351.8831 http://Sms-Nexus.com Nigel@Sms-Nexus.com