This document provides information about magazine covers and their design elements to attract target audiences. It discusses how magazine covers for teen, children's, music, and fashion magazines use colors, images, fonts and layouts stereotypically associated with gender to appeal to female and male readers. For example, teen magazines use pinks and purples while children's magazines targeting boys use blues and reds. Higher-end fashion magazines like Elle employ bold fonts and prominent celebrity images to grab attention.

2. Type:GeneralMagazine(teenVOGUE)
TargetAudience:Teenagegirls.14- 19 yearolds.
Thesetypeof magazinesare targetedat teenagegirls.The keyimage of eachcover would
appealto thetarget audienceastheymay lookupto the celebritythatis featuredonthefront
of the magazine.Thesamecoloursareusedineachmagazinewhich arepinks, purplesand
otherlight colours, thisisbecausethesearestereotypicallyusedto attract femaleaudiences.
Each masthead(title)oneach frontcover hasthe sametypeof font which is boldand
sometimesitalicwith thesame‘girly’colourse.g. pink, orange.Thisis alsoprovenwith the
magazine‘TeenVogue’ theword ‘Teen’is in a bold,bubblyfontwhereasthe word ‘Vogue’ isin
itsnormal sophisticatedfont – thiscatchestheeyemaking the audiencenotice it more. These
arealsodesignedto attractthe right groupof peopleby having thecorrect contentinvolved,
forinstancethismagazinewould haveinformationaboutfashion,make-up,somegossip
aboutcelebrity’setc.Thesemagazinesaregeneralmagazinesasit covers a rangeof different
topicse.g. itsnot alljust aboutfashion.Thelayoutof thisfront cover isboldandbright to
attractyoungerfemalesthen olderonesasthereare childlikecolourswhereasolderfemales
wouldhave sophisticatedcolourse.g. greys, blacks.
Teen Magazines

3. ChildrenMagazines
Type:SpecialistMagazine(Children’sTelevision)
TargetAudience:4 – 9 yearolds.Girl andBoy.
Thecontentof children’smagazinesis aboutcharactersof a TV programme targetedat very
youngchildren.Thatwouldmake thesemagazinesa specialistmagazineastheyareall about
onetopic e.g. ‘Tweenies’magazinewill involveinformationaboutthat TV programme and
nothingelse.Thiswouldthenattractthe correct audienceandmake the magazinea lot more
popularfrom looking a themain image. To appealto theright agegroupthesemagazines
involve differentcoloursto attractto the right genderof the age groupe.g. pinkandpurpleis
usedonprincessmagazinesmaking it appealto girls, blueandred isusedonsuperhero
magazinesmaking it appealto boysaschildrenareattractedto stereotypicalcolourse.g. pink,
blue. Thedifferenttypesof magazineswouldalsohelpattractdifferentgendersaseach
mastheadwouldrepresenta differentTV programme so for example‘FiFi’would appealmore
to a youngfemaleaudienceand‘Avengers’wouldappealmore to youngmale audiences,this
is because‘FiFi’is targetedat young girls and‘Avengers’istargetedat young boys.Some
childrenmagazinesare unisexwhich aretargetedandappealto bothgirls andboyse.g.
‘Cbeebies’.Forthosemagazinestheyhave useddifferentcoloursto attractto bothgenderse.g.
green andyellow.Thisisso themagazinedoesn’tlookto ‘girly’or‘boyish’.

4. Music Magazines
Type:SpecialistMagazine(Music)
TargetAudience:MenandWomen.20+likes music.
Thistypeof magazinewould appealto it’stargetaudienceasthe fontsusedare very
basicwhich wouldsuitan olderaudience.Themastheadis big and boldandin most
casesthe key image iscovering most of the mastheadasthisisa well known music
magazine.Theanchoragetext is placedjustabovethe key image in a big sizefont.
Havingthe anchoragetext big would attractmore people,thisisbecausetheywouldbe
ableto readthe text from a distanceawayand beintriguedaboutwhat elseis featured
inthe magazineandwouldalsorecognisethekey image. Thecoloursusedare very
basictoo e.g. red, black,white. Havingit thisway will appealto the olderaudienceand
to bothmen andwomen asthe coloursare notstereotypicale.g. pink, blue.Thekey
image onthismagazineis a femaleto attract thefemaleaudience,mostof these
magazinesnormallyinvolve malesastheirkey image, thiscouldconfusewhat gender
the targetedaudienceis.Inthiscasea well known femaleartisthasbeenused,thisisto
attractthe right groupof peoplewho areinterestedinmusic. Selllinesare placedon
eithersideof the key image sonot to cover herface, theseareall in thesamefont but
slightlysmallerthenthe anchoragetext. The selllinesareusedso theaudiencecan see
what isfeaturedinthisissueandknow whetheritsworth buyingor not.

5. AsElleisa higherendmagazine theyconsistofhaving
wellknowncelebrity’sas theirmainimage alsoas the
magazineis populartheyhavethemainimagecoverthe
mastheadas theaudiencealreadyknowsthemagazine.In
thisissuetheyhaveusedMileyCyrus,thisisbecauseshe
isa rolemodelformanyfemalessothiswaytheyare
appealingtothetargetaudience.Manydifferentmodels,
actressesandmusicartistsareusedforElle’smainimage
as thentheywillattractevenmorepeopleas not
everybodyintheaudiencelikesthesamecelebrity– it
alsodependswhetherthecelebrityhas beeninthenews
recently.Thismain imageisusingdirectmodeofaddress
bylookingat thereader,thiscan makethereader
intriguedandpurchasethemagazine.
Thefontusedfortheanchoragetextisa lotsofterthenthefontusedfor
themasthead.Theanchoragetextis thetextusedthatisaboutthemain
image,thistextis normallybiggerthentheothertextsaroundtheimage
butsmallerthenthemasthead.Thisis sothetargetaudiencerecognises
themainimage andmakes themintriguedaboutthestoryfeaturedin
themagazine.Thewords‘MileyCyrus’areinboldtocatchthereaders
eyeandmakes theminterestedaboutthecelebrity.Theword‘Sexuality’
isnotinboldas thisis notas importantas theothertext,althoughitis
biggerasthisgivesa hinttotheaudienceaboutwhatis inside–the
samewiththeothertextaroundthemain image.
Thefontusedforthemastheadis thesameoneveryEllemagazine.Thefontisverysophisticatedandboldmaking the
mastheadstandout,thiscatchestheaudience’seyeandappealtotheaudience.Byhaving themastheadsophisticated
butsharpmakes suretheyattract anaudiencewitha similarpersonalitytrait – thesame wayas whatcoloursareused.
Thetext‘EasyEyeliner’appealstothetargetaudienceas thisis
oneofmanystrugglesforfemales.Byplacingthistextnexttothe
mastheaditwillmake itmorenoticeableas theaudience
normallylooksstraightat themasthead.As manyfemalesfindit
veryhardtodoperfecteyelinerpurchasingthismagazinewill
givethemhopeandfeelinspired.Theselllineisinboldas itwill
easilycatchpeople’seyeandwillmake thembuyitby
persuadingtheaudiencewillexcitingtext.
Thecoloursinvolvedinthisissueof Ellemagazineare
whiteandblack,althoughtherearesplashesofcolouron
thebackground.Thishasbeenusedtomake thefront
coverlookmonochromeas thisisverymodernand
stylishatthemomentsoitfitsthefashionindustry.This
makes theissuelooksophisticatedbutstillboldand
colourful,bydoingthistheyarealsoattractingthetarget
audiencebyappealingtopeoplewiththispersonality
trait.
Front Cover

6. Contents Page
Theuseof black spacesbringsthe readers
attentionto thesubheadings.By bringing
the audiencesattentionto the
subheadingsmakesthem awareof the
contentspage andmakesthem read the
pagewhich letsthem knowwhat is
featuredoneachpage.Theyhavealso
addedthe blackspacesasthisbreaksup
all thecontentinformation.
Thisissueof themagazine Ellefeaturesan
image of an modelwearing a top.Thisgives
a hint to theaudienceaboutwhat isinside
the magazineandgives them a tasteof
what isin fashion.It alsogivesthe reader
someinspirationandmakes them intrigued
abouttherestof themagazine.
Thebright colouredsubheadingsbrings
the readersattentionthe pagesimilarto
the black spacesthat areabovethe text.
By having thetext a differentcolour
makes thispagelookmore interesting
insteadof having justblack andwhite
text. It alsoforcesthereaderto readwhat
is featuredin the magazineso theydon’t
justhave to flick throughrandomly.The
colourfulheadingsalsomake the contents
much easierandfunto read.
By having thecontentspage next to an
advertpromotesthisfashiondesignerand
fashionstyle.Thisalsogives theaudience
an ideaaboutwhat theyshouldconsider
buyingby showinghowhigherend
handbagslook.
On thiscontentspagethe magazinecompany Ellefeatureslinksto othermagazineissues
theyhave recentlyreleasedandlinksto theirwebsiteforthe audienceto beawarewhen
theyreleasea new magazineeachmonth if theysubscribe.Thisselfpromotestheirstuff
andif somepeoplearea first time buyerof the Ellemagazinethentheywill findeasy
accessto their othermagazines.

7. DoublePage
On thisdoublepagespreadin thisissueof the
magazineEllethereis picturesof the latest
fashionfeaturedonthe page.As this
magazineis a fashionmagazineit attracts
femaleswhowant to change theirfashionor
try a new style,byhaving theseimagesthey
areshowing femaleswhat thenew lookis
andwhat clothesto wear.
Thetext featuredonthisdoublepagespreadis
very smallwith a lack of detail.Thisisbecause
onthesepagesthereadercan alreadybe
inspiredby the imagesof clothing on the
models,the text is therejustsothe targeted
audienceknowswhere theycouldget thesame
itemsthat looksimilar.Thisis alsopromoting
shopsthatare includedin thismagazine.
Some imagesfeaturedonthemagazine
have a closerimage next to them showing
what theclothing lookslike upclosesothe
audiencecan clearlyseethe pattern/colour.
Thisbenefitstheaudiencehastheycan get
a more understandingof thestyleand
purchasesomethingmuch similarto this
designastheywant to beinspiredby this
magazineto make theirfashionsensebe
better.
Thetitle onthisdoublepageis black andthe
onlybig sizetext onthesepagesthisis
becausethiswill make sureit will grab the
readersattention.Whenit doescatch the
readersattentionthentheywill beforced to
readthe text, byreadingthe words Backto
theFuturemake theaudienceintriguedand
interestedabouttheimagesonthe double
page.Thiswill make the readerinterestedby
making them want clothingthat will be
stylishin the future. Thefont andimagesusedgo reallywell togetherthisisbecausebothmake these
twopageslookvery sophisticated.What makesthem lookthisway is therearenot
much colourinvolvedand theseriffont isvery simple.Thismakes thepage look
basicbut stillinterestingby themodellingand thedifferentimages usede.g. the
closerimages.

8. GenreConventions
All magazinesfeaturedin themoodboardshowalltypeoffashionmagazinese.g. ELLE, GLAMOUR.The
magazinesareallon thehigherend ofthefashiongenrethatmeansthesewouldcostbetween£4-£6.Themore
expensivethemagazinethemore popularitise.g. VOGUE.That’swhy mostofthemagazinesthatare onthe
moodboardare expensiveandverywellknown.Keyimagesusedareofcelebrity'ssuch asmodels,actresses
andmusicartists– withhavingthestylemodernaswellmakessurethemagazinecompanyattractfemale
teenagers/youngadults.Ifmodelsusedforthekeyimage arenotpopularthentheywillbeusedforlowerend
company's.Asthemagazineson themoodboardareonthehigherendthentheywillhavetheleastamountof
texton thefrontcoverasthesemagazinesare morefrequentlyboughtsotheydo notneedtopersuadethe
targetaudienceasmuch aslowerend magazines.

9. ColourPalettes
In this issue of the magazine
interview three main colours have
been used for the front cover – red,
black and white. I think these three
colours really compliment each other
and make the magazine look artistic,
bold and different from other
magazine covers. The colours also
give a smoky effect to the main
image, almost giving the image a
mannequin look.
This magazine contains colours such
as pink/red, yellow/orange and
white. This gives the front cover a
summer effect as these colours
normally represent the sun. I think
the colours go very well together and
make the magazine look bright but
gives an edgy feel from the position
and pose of the main image.

10. The colours used on this issue of
the magazine Bazaar navy, white
and light blue. These three
colours make the front cover look
very modern and sophisticated, it
makes the magazine look like its
targeted at an older audience
with the more basic colours. If it
was targeted at a younger
audience it would be much
brighter and colourful.
On this magazine cover the
colours used are pink and grey.
These two colours would not
normally go well together
making the magazine looking
cheap and unstylish, however
the grey and pink make it look
trendy and cool. This magazine
has a winter feel to it as the grey
resembles a ‘white Christmas’
and the pink looks more like a
red which is traditionally used at
Christmas time.

11. This Icon magazine has used two
colours: black and white. These two
colours could of made the front cover
look boring and dull instead it makes it
look more modern and higher end as
people use these shades very
frequently for a lot of things. I think this
magazine goes well with the main
image being a male as it doesn’t look
feminine – black and white makes the
magazine very masculine as these are
masculine colours.
This front cover is made up of three
colours: grey, pink and brown. The
brown used for the font looks more
golden when next to the pink and grey,
these colours make the magazine look
very different to others making it very
unoriginal and new. These colours
together are not frequently used but I
think that is what makes this magazine
look very different to others. I think
this magazine looks very ‘old’
compared to the others due to the
main image and the colours – but still
stylish.

13. Fonts
The fonts that Ihave chosen on the previous slides arealldifferent fonts used for magazine mastheads. The masthead fonts
have tosuit the targeted audience andthe theme of the front cover which is different on every issue, especially in higher
end magazines. The font ofthe masthead is always the same, such as Ellealways has the same serif font on every issue. This
is so the targeted audience can easily recognise the magazine company, if the company is that popularthen sometimes the
masthead can becovered up by the main image so only a bit ofthe font can be seen but still the audience can recognise the
magazine. The fonts used for the anchorage text andthe text around the main image arealways slightly different tothe
masthead’s font, it normallyis alot softer andnot as bold - it will only be bold if it’s asell line. When a font is picked to beas
the masthead orthe other text featured on the front cover of amagazine that it has toactually fit with the genre of the
magazine. For example, a children’s magazine will normally havefonts that arebig,bold andsofter sothe targeted audience
can easily read the text. On a woman’s magazine the fonts areusually moresophisticated andprofessional this is because it
will morelikely attract toolder woman andresembles their life.

14. AudienceProfile
Aged: 18-29
Interestedinfashion,wantsall thelateststylesandwantsto
know thebeststoresto shopfor goodqualityclothing at a
reasonableprice.
Getsfashioninspirationregularlyfrom purchasing
many magazinesandaccessingthemedia.
Favouritemagazineis Elledueto manyadverts
promoting theirproductsso shegets a lot of ideas
from thedifferentstyling.
Prefersfashionmagazinesfor a lotof inspirationbut
alsolike lookingat differentgenresto lookat the
latestgossipaboutcelebrity's.
Likes whenmagazinesaresimpleandbasicbut arestillinterestingby having differentimagesanda
splashof colourwith text – likeswhen thingslooksophisticatedandnotchildish.
Dislikeswhen thingslookunorganisedand
unprofessional.Whenpurchasingitems
theyhave to lookprofessionalwith a theme
e.g. autumncolours,black andwhite
throughoutthewholemagazine.
My magazinehasto have manydifferentfeaturesto
attracta lotof my target audience.It hasto feature
fashionstylesforevery occasione.g. casual.Thisis
becausethiswayit will suiteverybody– it alsohasto
lookhigh endso thecolourshaveto go togetherand
lookprofessional.

15. Target Audience
Ihave decided that my targetaudience formy fashion magazine is a groupoffemales referred toas Trendies. Ipicked this
groupas they want magazines that have the latest fashion styles and articles about celebrity’s and my magazine can
providethat forthem. My targetaudience is for females aged 15-30 but is still suitable foranyone older which gives me a
morevariety in my audience. Mymagazine is perfect for the Trendies group as it provides the tips about styling clothes for
them, but as well as that it also provides inspiration todo their own thing. Mymagazine will also featured high brand
shops such as Topshop, UrbanOutfitters which will attract this groupofpeople andwill make them enjoy reading the
magazine.

16. Questionnaires
I decidedto askthisquestionin my surveyasI thoughtif I knew what theaudiencewantedto
seemore of in themagazinethenI could make surethat I met thoseneeds.From doing this
surveyI realisedthat themajorityof peoplepreferseeingimages/picturesinmagazinesthen
text or adverts.Mysurveysaysthat noone likeshaving advertsfeaturedin magazinesbut
10%of peopledon’tmindseeingtext next to an image orpicture, thisis becausethenthe
image is explained.From looking at theanswersfrom respondentsI havedecidedto onlyuse
smallpiecesof text for my magazinenext to big images.
I askedthisquestionas I thoughtit wouldbenefitme whenchoosingwhat coloursto pickfor my front cover,
I thought I could choosethecoloursthat hadthemost answersandseeif theywouldgo together.From
looking at my respondentsanswerI can seethat I will not be usingorangeorgreen astheseare theleast
picked colours– the coloursthat havebeenpicked themost areblack, white andred.I thinkthesecolours
couldgo togetherto make themagazinelookdifferentto others.Looking at all theseanswersI can seethat
thereis a massiverange of choicessowhenI dodecidewhat coloursto chooseit wouldn’treallyaffect the
audience’sdecisiononwhetherto purchasethemagazine.

17. I decidedto featurethisquestiononmy magazinesurveyasI thoughtit would helpwith decidingwhat to have
in my magazine. Byknowing what fashionsensemy audiencehaveI knowwhat kindof styleI shoulddo with
the magazine,forexampleif the majorityof theaudiencehada fashionsenseof Gothmy magazinewouldbe
mostlyblack andwould havegothic featurese.g.clothes.Themajorityof the audiencedescribedtheirfashion
senseas HighStreetsomost of my magazinewill containthingssuch as Topshop,RiverIsland.However32%
of peoplealsosaidcasualso asHigh Streetand casualarequitesimilarI will featurebothof thesestyleintomy
magazine.I am doing thisashopefullyit will pleasemostof my audienceandso will sellmore magazines.
Thisquestionisfeaturedonthe magazinesurveyasI thoughtif I knew what
attractsanaudienceto a magazinethenI could make surethatthat’swhat the
main focusis onmy front cover on my magazine.87% of theaudienceclearly
saidthatthe key image onevery magazinefront cover catchestheireyeand
makes them wantto butthe magazine.Thatmeansthatwhen doingmy
magazineI'm going to make surethatthe key image isthe main focusand
goeswith the restof the magazine.

18. I decidedto havethisquestioninmy magazinearticleasI thought it wouldbe usefulto know when
decidingwhat to featurein my magazine,thiswill alsohelpwhentrying to decidea magazinecover.
Mostpeoplebuymagazinesdueto the celebrityfeaturedin theissuethisis becausethe celebrityis
normallysomeonetheylookupto or justwant to readaboutthem. By having a key image on