Lady gaga official after party

www.socialhype.com

Press kit arranged by Fevry Enterprises. All
rights reserved. www.nidiafevry.com

www.socialhype.com

Social Hype, LLC is an online magazine and social networking site
that keeps users up-to-date on what is current and trendy in society.

It was launched January 2010 by Maurice Cox , Mila Braz, and Romy Antoine.
Co-owner Romy Antoine took the energized spirit of the magazine and moved
beyond the print to partner up with Fred Reeves on the social scene. They began
hosting now infamous college parties mostly through word-of-mouth
and various social networking sites.

Their cult following propelled them into larger events in local clubs and
college gymnasiums and halls. No matter where the Social Hype name goes it
will always be synonymous for what is relevant and hip in the current culture.


www.socialhype.com
Record breaking wave at
Drexel university
Event: Ride Dat Wave
Date: February 27, 2010
Location: Drexel’s
Behrakis Grand Hall
Time: 10-2
Promotional Length: 3
weeks
Awareness: 8,500
Attendance: 1,500


“Some eager fans took 2 hour train rides from New York & New Jersey to Philly, It
was crazy!”
-Romy Antoine


www.socialhype.com
Another sold out event!
Event: Ride Dat Wave 2
Date: March 19, 2010
Location: Plush Nightclub
Promotional Length: 2
weeks
Time: 10-2
Awareness: 7,000
Attendance: 800+

www.socialhype.com
And yet another…
Event: Take a trip down
memory lane
Date: April 16, 2010
Location: Club 27
Promotional Length:
2 weeks
Time: 10-2
Awareness: 5,000
Attendance: 800+

www.socialhype.com
The intent of this event is to broaden brand awareness of all
affiliated companies. Our event caters to college students in
over 50 colleges and universities in the Philadelphia region as
well as admirers of the international superstar Lady Gaga.

Target Groups:

Age Range:
Male Female
28% 72%
13-17 2% 8%
18-24 23% 59%
25-34 2% 3%
35-44 0% 1%


www.socialhype.com
Event Overview:

This is the only official after party for Grammy Award-winning
recording artist Lady Gaga’s Monster Ball concert at the
Wachovia Center. Her massive popularity has resulted in being
listed in Time magazine’s list of the 100 most influential people
in the world and fourth in the Forbes list of the 100 Most
Powerful and Influential celebrities in the world.
She has sold over 40 million singles worldwide.
The Scene:
This event will channel the artist’s unconventional outré
fashion sense and her glam rock musical style into the décor of
the nightclub setting. DJ VH1, Lady Gaga’s official DJ, will be
spinning house music, techno, and rock n’ roll on one floor and
BET’s DJ Wallah will be entertaining with hip-hop and R & B
mixes on the other.


www.socialhype.com

Promotional impact:
10,000 flyers; 1000 posters; radio promo, website promotions;
promotion at concert; Lady Gaga’s Exclusive DJ VH1 will
promote; DJ Wallah, the booking agency; Gaga fans!
Facebook and Twitter Promotions

Estimated Brand Awareness:
50,000 people


www.socialhype.com

Location:
Shampoo Night Club
417 North 8th Street, Philadelphia, PA‎
Date:
September 15, 2010
Time:
10 PM-2 AM
Expected Attendance:
3,000 people

www.socialhype.com

• Advertising on SocialHype.com which gets 7,000 hits a
week according to www.websiteoutlook.com
• Logo or Name (depending on contribution) on all
10,000 flyers and 1000 posters distributed throughout
Philadelphia, New Jersey, and surrounding areas
• Logo or Name (depending on contribution) on flyers
on social networking sites with over 10,000
fans/friends
• Advertising on radio stations that promote the event


www.socialhype.com

• In addition to Silver Sponsor benefits:
• Advertising at the Lady Gaga concert event
• Advertising at the club with periodic acknowledgements throughout the
night
• Promotional giveaways with company logo attached at the club
• Name (depending on contribution) on photos and/or videos of event to
be on 3 social networking sites and www.urbanmediakings.com
• Name (depending on contribution) on flyers on social networking sites
with over 10,000 fans/friends
• 2 complimentary tickets


www.socialhype.com

• In addition to all benefits afforded to the other sponsors:
• Co-sponsorship of the event with the event being named after your
company (i.e. Pepsi &Social Hype Present Official Lady Gaga After-
Party )
• Mention as Corporate Event Sponsor in all press releases
• Sponsor's Banner on our website
• Logo on step and repeat banners. Our guests will be able to take
pictures in front of it
• Complimentary gift bag handed directly to Lady Gaga & DJ VH1
• Exclusive VIP access with Lady Gaga = networking opportunity with
Forbes’#4 most powerful and influential celebrity
• 5 complimentary tickets to the events
• Estimated Brand awareness of 50,000+


www.socialhype.com

For inquiries please
contact Romy Antoine

Phone:
973 641 8340
Email:
rantoine@mail.usp.edu


Lady gaga official after party

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