Digital marketing developments part iii

Digital Marketing
Developments Part III

EMMA LYDON
@emslydon
emma@lydonmarketing.co.uk
lydonmarketing.co.uk

cornwalldigital.co.uk
Cornwall Digital Meetup Group
Digital Marketing Developments Part III
Rob Edlin
Consultant,Trainer and Presenter
Online Marketing & Advertising

The mobile usage tipping point
Design & build your website
for
Tablets & Handheld Devices
also consider how it might work on a desktop or laptop too

Attractions

Restaurants

e-commerce

fvm.withgoogle.com

Universal Analytics

Cross Device Tracking

Offline Tracking

Social & App Tracking

(not provided) in Google Analytics

Future sites, SEO and tracking
• Infinite Scroll Websites
– Search Engine Optimisation
– Tracking
– Advertising
– Examples
• www.google.co.uk/nexus/7/
• www.wabbaly.com/parallax-scroll-effect-web-design/
• www.awwwards.com/websites/infinite-scroll/
• www.creativebloq.com/web-design/parallax-scrolling-1131762

If you’re not mobile you’re missing out

Rob Edlin
niddocks.com
twitter.com/niddocks
facebook.com/niddocks

14 March 2011
Digital Issues: Real World Solutions
September 2013 Update
25/9/13

14 March 2011
IP Misconceptions

14 March 2011
Copyright – The Building Blocks of the Web - A
Hidden Asset
• Source Code
• User generated Content
• Skins
• What about ownership
• Recent Extensions – search results

14 March 2011
Trade Marks: The Cornerstone of your Reputation

14 March 2011
Common Misconceptions
Company Name
Domain Name
Trading Name

14 March 2011
Key Words & Social Media
• Be careful to avoid confusion;
• Consider the risks of comparative advertisements.

14 March 2011
The New Wild West?
• Twibel - The law treats every social media post in the
same way it would treat a newspaper article;
• Data Protection – New fines and repercussions;
• Distance Selling Regulations – restrictions on cash
flow

14 March 2011
Online Marketing
• Criminal Charges for false reviews;
• Transparency of commercial relationship;
• ASA;
• Cookies & other tracking tools.

14 March 2011
The information in this presentation is intended to be general information only and
should not be interpreted as legal advice. English law is subject to change so whilst
Stephens Scown LLP seeks to ensure the information contained in this presentation
is up to date and accurate, the law can change quickly and no guarantee is made as
to its accuracy which means the information should not be relied upon. Presentation
slides should not be viewed as an alternative to professional advice and Stephens
Scown LLP does not accept liability for any action taken or not taken as a result of
this information.

Marketing to Chinese consumers
Opportunities for Western businesses in China
Fenghua Mo (Sammi)
September 2013
Digital Marketing Developments 2013 part III

Content
WHAT
 Why China?
 Export to China?
 China = Opportunities
 Chinese internet users
 Marketing to Chinese consumers
 Thanks
Market Me China Limited - “One-Stop-Shop” of Chinese Online Marketing
Registered in England and Wales, Company number 8554088
Registered Address: 8 Manor Close, Church Lane, Lelant, St Ives, Cornwall, TR26 3DR, UK
Web: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734

Why China?
The world's second largest economy.
The world’s fastest-growing major economy.
Wealth growth
China middle class to reach 600 million users by 2020.
That is three-quarters of urban Chinese households and 45% of the entire
population. (Source: China.org.cn)
The Chinese middle class is leading the change in consumption habits.

Export to China?
Are the opportunities only open to those
who have goods to export to China?
(Misunderstanding 1)(Misunderstanding 1)

Export to China?
Spending patterns of the Chinese middle class:
Increased spending on better goods and services.
Focus on Good Quality

China = Opportunities
China: Huge Opportunities in these sectors!
 Dairy Products: China is already the biggest importer of milk and soya bean, but the country’s voracious demand for dairy
products is expected to rise a further 60 percent over the next decade. (Source: FT.com)
 Real Estate: Chinese to spend billions on American real estate. The United States is the country of choice for China
buyers. Canada, Australia and the UK come in next respectively. (Source: Forbes)
 Overseas Education: The latest report from a China-based overseas study service says the US is the top choice for
Chinese students' overseas study, followed by the UK and Australia. (Source: China Daily)
 Luxury Goods: China will account for approximately 20 percent, or 180 billion Renminbi ($27 billion), of global luxury sales
in 2015. (Source: McKinsey)
 Healthcare: Spending on healthcare for China’s vast population is on a fast track to reach $1 trillion by 2020. (Source:
McKinsey)
 Overseas Travel: Chinese travellers are the world’s biggest spenders: £67 billion while traveling abroad in 2012. (Source:
United Nations World Tourism Organization)
…

Chinese internet users
By June 2013
Chinese internet users are growing year on year
(Infographic source: Go Globe)

Chinese internet users
(Infographic source: Go Globe)

Two key questions:
 How to get found by your Chinese target audience?
 How to build trust for your brand in China?

Get Found
Solution 1: Build a Chinese website
In the online world, a Chinese website has the chance to get found by the Chinese
audience and become the hub of your Chinese marketing activity.
 Translation?
Misunderstanding 2: building a website is not just about translating it into Chinese.
 Localisation: Culture difference, Products adaptation, Regulations, Chinese SEO,
Chinese social media, Mobile website available …

Mid-Autumn Festival
Have you had a Starbucks’
moon cake?

Which number is good for Chinese
culture?
“14 years experience in Real Estate”
or
“Nearly 15 years experience in Real Estate”
Culture difference: No. 4 is an unlucky number in
Chinese, sounds like the word "death". Due to
that, many numbered product lines skip the "4":
e.g., Nokia cell phones (there is no series
beginning with 4), Canon PowerShot G's series
(after G3 goes G5), etc.
Anchor: Real Estate Agency in NYC

KFC USA
Clean and
simple
KFC China
More is better!
1. Order online
2. News
3. KFC App
4. Order on App
5. Food Safety
6. Children's
playground
7. Exercise every day
(Campaign)
8. Social media: Weibo,
Renren
9. Downloads
10.Recommended
meals
11. Brands synergy:
Chinese luxury lunch
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|

GameLearning
Browse
Entertainment
Shopping
Get Found
Solution2: Targeted online ads
Connecting to the internet, wherever you browse,
the targeted ads are covered across the internet …
Social
Finance
Targeted online ads on Baidu, Qihoo360, Sogou, Sina and Tencent
 Search ads
 Display ads
 Social ads
 Mobile ads
Communication

Build Trust
Solution 3: Authoritative media
The Chinese trust an authoritative voice.
Create hot topics and branded press releases
to broadcast across through authoritative media:
 Four major portals
 Industry media
 Vertical media
 Local media

Build Trust
Solution 4: Awards + Accreditations
This will enable you to build trust between
you and your Chinese customer.
Jarrang Chinese website

Build Trust
Solution 5: WOM marketing
Word of Mouth marketing: the Chinese trust peer-to-
peer recommendations.
 Create and update the optimised hot topics
 Baidu marketing
 Weibo marketing
 WeChat marketing
 QQ group marketing
 Blog marketing
 Forum marketing

Thanks to the internet!
Thanks
Market Me China One-Stop-Shop of Chinese Online Marketing helps you to solve
these two key problems and assist you to reach your Chinese target audience
and increase your brand awareness and reputation rapidly and effectively all
over the internet in China.
The internet brings
the world together!

Thanks to the internet!
Although we are based in Cornwall, we work
with clients from the UK, USA, Europe and
Australia.
We believe you will achieve the best result if
you use the most appropriate marketing
strategy at the right time.
Thanks

Great thanks!
Angelo Spencer-Smith
Wolf Rock Ltd
Emma Lydon
Lydon Marketing Ltd
Rob & Andrea Edlin
Niddocks Ltd
Stafford Sumner
Jarrang Ltd
Andrew Leon Walker
Rame Marketing Ltd
Thanks

Win-Win
Market Me China - Marketing the world to China!
Assisting you to enter the Chinese market via One-Stop-Shop of Chinese Online Marketing.
Contact us today: Website: www.marketmechina.com Email: hello@ marketmechina.com Tel: +44 (0) 1736 757734

Digital marketing developments part iii

Recomendados

Recomendados

Mais conteúdo relacionado

Semelhante a Digital marketing developments part iii

Semelhante a Digital marketing developments part iii (20)

Último

Último (20)

Digital marketing developments part iii

Notas do Editor