My presentation for Brisbane Interactive Minds about BTUB. May 2009.

1. Your Logo here
It’s so hot right now!
Nicole Jensen
Volunteer Event Manager
Brisbane Twitter Underground Brigade
www.BTUB.org

2. Your Logo here
Our Twitter Account
 Account:@BTUB (www.twitter.com/ BTUB)
 Bio: BTUB is a social group for people in Brisbane who use
Twitter. “Connecting the tweeps in BNE.”
 Following: 687
 Followers: 735
 Updates: 169
 Since: Feb 2008.

3. Your Logo here
Who We’re Trying To Reach
 Anyone interested in meeting new tweeps in Brisbane
and South East QLD
 People who attend our events
 People who may be interested in attending future events
 People interested in future sponsorship (e.g. venues).

4. Your Logo here
What We Tweet About
 Upcoming BTUB events
 Announce event hashtags (#steakTUB, #teaTUB, #BTUB)
 Promote other local events that may be of interest to the
Brisbane community
 Relevant news or points of interest
 Live event tweets.

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5 Things We’ve Learnt
 Membership has grown unbelievably quickly in 2009
 Followers found us by RT’s, Twitter search & Facebook
 Hashtags now created by members for individual events
 Difficult to maintain information hubs – Twitter, FB group,
www, Flickr, Google Calendar – multiple admins required
 Large groups need consistency in event details.

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How We Measure Success
 Engagement (hashtags, DM’s, RT’s)
 Event successes – attendance, follow up comments,
photos
 Local external interest from businesses, other
organisations
 Number of followers & Facebook group members.

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My Favourite Twitter Related Tool
 To gauge members’
opinions
 Very quick & easily shared
 Tip? Don’t give an option
of “no opinion.”

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Future Twitter Plans
 To engage with Brisbane community more
 Sponsorship has been discussed among members as a
possibility
 Increase followers via offline means
 Perhaps a connection with Social Media Club Brisbane
(@SMCB) to inform general public on Twitter.

9. Your Logo here
BTUB Elsewhere
 BTUB.org
 FriendFeed.com/BTUB
 Flickr.com/groups/BTUB
 Facebook.com/group.php?gid=26270637875
 Gcal: http://tr.im/mhVE.