1. Masthead White bold clear masthead. Clean
and simply presented. Contrasts with the red
hair and stands out due to being placed on top of
a vibrant red, this therefore makes the magazine
easily recognisable.
Main image Extreme lose up image with high
key lighting of Florence Welch. Red hair contrasts
against pail skin. Face fills up the entire cover
area.
Model credit FLORENCE is in large bold black
capital letters in the bottom left hand corner of
the magazine and this piece of text is the only
piece which is written in this colour as the
remainder is white. The black therefore stands
out more than the remainder of the text and is
eye catching.
Coverlines White font used for all cover lines.
Main titles use a more Arial orientated font
whereas the writing beneath the titles are of a
Georgia type.
The white font stands out when placed on top of
the red hair and therefore makes a visual
contrast of colours. Bold font draws more
attention.
Main cover line ‘I would of never have got through the X Factor auditions’ is
a quote from the inside interview and this gives the viewer of the magazine an
snippet of what the interview entails.
The harsh contrast between the black and white fonts brings more attention to
the weak fallow area.
This relates to the target audience as it is implying that the X Factor is only
searching for one specific type of music which is known as ‘main-stream’
whereas Florence, and the music found inside tends to leave the mainstream
path and is more original in comparison.
Colour There are 3 colours that are continuously
used throughout this magazine cover: black, white
and red. These three colours contrast with one
another as they are all harsh, very bold and are all
dominant colours.
Typefaces The fonts used within this magazine
cover are all fairly simple and therefore portray a
simple layout and format. The fonts are also very
easy to read in comparison to other fonts used in
different covers. The name of the artist is in a
separate and larger font in comparison to the
remainder of the text which therefore makes the
name stand out more.
Photography Lighting High key lighting on
Florence’s face which therefore creates the
illusion that she is paler than in reality. This
creates a large contrast due to her hair being such
a bold bright red colour. Due to the hair colour
being so vibrant and powerful, it denotes that
Florence is representing all women as powerful
and strong.
Design Principles Used? Guttenberg design
principle has been used to an extent as the weak
fallow area is the area which holds the majority
and the most important information. This is an
effective design as it makes sure the primary
optical area, weak fallow field and the terminal
area are all filled with either text or images. This
makes the magazine look full and busy, but not
too busy to look over crowded. This corresponds
with the ‘indie-rock’’ theme that Florence Welch
creates in the image.
House Style Only two colours used on the
entire magazine cover (black and white) and
these create a large contrast with the remainder
of the magazine – Florence’s red hair.
The NME logo is in the same place as it is usually
found in all of the NME magazines and this
therefore shows that the house style is
constantly used within every magazine. In
addition to this, the barcode is also found in the
right hand corner of the magazine which is the
same position that it is found in every other
cover.