Digital trends to watch. Digital work that inspires. Powered by Adobe. Presented by Nicole Still, Digital Strategist | Consultant, Drink Digital Pty. Ltd. Keynote @ the Adobe Roadshow in Sydney, Melbourne and Brisbane Australia in February 2009.

1. The world is changing
very fast.
Big will not beat small
anymore.
It will be the fast beating
the slow.
- Rupert Murdoch
1.0 Clients in a 2.0 World

2. Fueling the Future of
Digital Marketing
Trends to watch. Work that inspires. Powered by Adobe.
Presented by Nicole Still, Digital Strategist | Consultant, Drink Digital Pty. Ltd.
@ the Adobe Roadshow in Sydney, Melbourne and Brisbane Australia
16 February 2009 | Commercial in Confidence
1.0 Clients in a 2.0 World

3. We live in an era of exponential change…
Click on this
image to watch a
video clip in
Quicktime >>
Source: http://shifthappens.wikispaces.com/
WATCH ENTIRE VIDEO: http://www.youtube.com/watch?v=zAxv115dONo

4. And, exponential creativity

5. Changes happen overnight: Facebook shifts from social media to broadcast media
LINK: http://www.facebok.com

6. Change is hard.
10 companies that make it look easy.
1.0 Clients in a 2.0 World

7. 1. EA Games embraces its critics on YouTube
WATCH VIDEO: http://www.youtube.com/watch?v=FZ1st1Vw2kY&watch_response

8. 2. Obama’s most powerful campaign tool: his ‘unofficial’ tribe
WATCH VIDEO: http://www.youtube.com/watch?v=jjXyqcx-mYY

9. And, the Great Schlep led Obama to win the Florida vote
LINK: http://www.thegreatschlep.com

10. 3. NBC/News’ Hulu.com is accelerating TV/online convergence
LINK: http://www.hulu.com

11. 4. Amazon’s Kindle has catapulted e-books
WATCH VIDEO: http://www.oprah.com/media/20081024_tows_kindle

12. 5. Rexona moves from brand marketing to content marketing
LINK: http://www.greatestathlete.com.au

13. 6. J&J shifts from a destination to syndication
LINK: http://www.babycenter.com.au/

14. 7. Coke creates video ads, not TV ads
LINK: http://creativezone.eyeblaster.com/#ItemName=Coke%20Video%20Wall

15. 8. Nike puts consumers to work powering personalisation
LINK: http://nikeid.nike.com and http://www.nike.com/nikeos/p/nikesoccer

16. 9. Stride Gum’s ‘Dancing Matt,’ a 90M+ YouTube hit
LINKS: http://www.youtube.com/watch?v=zlfKdbWwruY and http://www.wherethehellismatt.com

17. 10. Pepsi masters all of the above with refresheverything.com
LINK: http://www.refresheverything.com and http://creativezone.eyeblaster.com

18. The iPhone - a mobile game changer
WATCH VIDEO: http://www.youtube.com/watch?v=A3MfQIswl3k

19. ‘You Suck at Photoshop,’ created by Adobe’s fans
WATCH VIDEO: http://www.youtube.com/watch?v=U_X5uR7VC4M

20. It goes without saying
that every example
shown today was
powered by Adobe.
1.0 Clients in a 2.0 World

21. Questions?
1.0 Clients in a 2.0 World

22. Contact
» Nicole Still
Digital Strategist
Drink Digital Pty Ltd
nicole.still@drinkdigital.com
+61 401 812 624
Skype: nicole.still
» Or, find me on Facebook, Linked In or
Twitter

23. Meet Nicole Still, Digital Strategist
» 12+ years experience in the digital space as a publisher, client and agency on 2
continents: U.S. and Australia, (but with a traditional media heritage).
» 3 of the world’s largest » 2 of the world’s largest
» She has worked with 4 of
Australia’s largest advertising agencies…
integrated media
companies …
advertisers…
A Publicis Company
A Time Warner Company
A Microsoft Company
A News Limited Company