Business Model Analysis

1. iTrain Eva FrommholzNicolas Schock

2. iTrain Description Personlizedworkout sessions downloadable on your MP3 or your computer

6. Cheaperthanregular Training sessions

7. Tailor-made to differentneeds

8. You can carry itwithyou no matterwhereyougo

9. Trainerscanreach a larger public with a smallinvestment of time and money

10. It gives the opportunity to some music artists to reach a largertarget

12. Yearly/monthlysubscription Individual Programs Gift certificates DVD’s Music 80% of the amountfromaffiliates and partnerships

13. Expanding revenue sources Developing Nutrition Network Fitness machines Sports clothes Personal life coaching Customizedworkout- programs/co-creating Realtime Web launching of new programs Creating a social network to initiate real life events