1. Andrew
Goodwin’s
MusicVideo
Theory

2. Andrew GOODWIN
• Andrew Goodwin, a director of
music, noted how music videos
feature certain elements.
• Goodwin addresses these six
steps in his book ‘Dancing in
the Distraction Factory’ to bring
it to the audience’s attention as
well as assist music video
directors when creating a
music video.

3. Nº1
Music Videos
demonstrate genre
characteristics

4. Nº2
There is a relationship
between lyrics and visuals.
The lyrics are represented
with images.

5. Nº3
There is a relationship
between music and
visuals. The tone and
atmosphere of the visual
reflects that of the music.

6. Nº4
The demands of the record
label will include the need
for lots of close ups of the
artist and the artist may
develop motifs which
reoccur across their work.

7. Nº5
There is frequently reference
to notion of looking (screens
within screens, mirrors,
stages) and particularly
voyeuristic treatment of the
female body.

8. Nº6
There are often
intertextual reference
(to films, tv
programmes, other
music videos) etc.