The KZero Universe and Radar charts for Q3 2009

1. Virtual Worlds:
Industry & User Data
Universe and Radar charts for Q3 2009
Thursday, 22 October 2009

2. About KZero
Consulting, Analytics, Insight
Thursday, 22 October 2009

3. KZero services (we don’t just do charts)
For Start-ups: Business planning, market sizing, financial modeling, strategic
guidance
For Virtual World/Goods companies: Marketing strategy, product
development, user analysis
For Brands: Media planning, campaign creation, virtual brand strategy
For VC’s/Investors: Deal-flow, investment analysis, market sizing
Thursday, 22 October 2009

4. Clients
Thursday, 22 October 2009

5. Media Coverage
Thursday, 22 October 2009

6. GrowthGrowth byAge
Registered Account
by Segment
Thursday, 22 October 2009

7. Q-on-Q Growth: total registered accounts 400m
300m
Q1 09 Q2 09 Q3 09
200m
100m
5-10
10-15 0m
15-25
Age Group 25+
Thursday, 22 October 2009

8. Q-on-Q Growth: net increase in reg. accs. 90m
67.5m
Q2 09 Q3 09
45m
22.5m
5-10
10-15 0m
15-25
Age Group 25+
Thursday, 22 October 2009

9. Q-on-Q Growth: % increase in reg. accs. 50%
Q1 09 Q2 09 Q3 09
40%
30%
20%
10%
5-10
10-15 0%
15-25
25+
Age Group
Total Market
Thursday, 22 October 2009

10. Universe Chart
Average age and registered accounts
Thursday, 22 October 2009

11. Launch or Open Beta
Start Date
7m
Current Total
Registered Users
Thursday, 22 October 2009

12. Virtual Worlds Second Life (33)
Age 5 Jumpstart
1.4m
Webkinz Jr.
All Star Babies
Registered Accounts 17m DinoKids
1m Chuggington
Utherverse (32) 3m SeaPals
15m 2009
Q3 2009
2.5m WebbliWorld
Liv World Garden Party kzero.co.uk
2m 1.2m Zula
13m Pixie Hollow
Blue Mars (31) Wowzie 1m 1.2m
Age 30+ GeoSim World Age 8
Philly (32) Ecobuddies
Tw
2008
init
Planet Soccer Live
y (3
Bunnytown
1)
Mini Match Konstruction Zone
Vector City Racers
Teleplace Camp Pete
Live or open beta Woogi World Beanie Babies Xivio
nd 1.5m
Launched in 2007 Isla Hello Kitty
HiPiHi (30) rald Club PonyPals
me
Handipoints ZooKazoo E ville Webosaurs
Closed Mingo 10.8m Buildabearville
Roblox
Amazing 5m
Worlds 3m m
da.co 7m Webkinz
2m
Pandan 6m Zwinky
Ty Girlz 5m
2006 Wonder Rotunda/Footee 2010
Tootsville/ToppsTown
ActionJetz
Robot Galaxy
19m Barbie Girls
17m Brit Chicks/WoozWorld
Chapatiz 15m
12m
Cybertown 2005 20m 40m 76m 80m Poptropica
ERepublik Chobots
Ekoloko
4m 6m Fusion Fall
Shidonni
Omnidate 1m 4m 7m Moshi Monsters
Age 25 2009 2008 2007 2006 2005 2005 2006 2007
Dizzywood
2008 2009
1m 1.6m Age 10
3m
Franktown Rocks
Yoowalk MinyanLand Free Realms 5m
45m 50m
1.5m 55m Neopets
3m 2m Digital Dollhouse
SceneCaster 4m
2005 Supersecret
Freakatars
NFL Rushzone 3.3m Fantage
1m
1m Vizwoz 1m Elf Island
Activeworlds 1m 2m
Weblin 12m Green UpperDeckU
Vivaty 2006 19m
Football Superstars 22m Medikidz
go
My M Papermint 28m
Sup
Empire of Sports ini L 30m
erm
1.5m Club Penguin
Chamber of Chat ife
od
Twinners 2m 5m
el
1.5m Galactik Football
8.6m
1.5m 1.5m 10m
2m rlds 2007 Nicktropolis
2m 2m mallWo 3m vSide 1m
Kaneva S ClubCooee Planet Cazmo Girl Ambition
1m 4m vLES 6m 3m 3m
2.5m Precious Girls Club
There 2m 4.5m 20m Whirled 8m 5m 4m Lola’s Land
13m 11m 6m Spineworld
5m 30m Whyville
vMTV 90m
35m Rocketon 12.7m Ridemakerz
Yoggurt 2008
IMVU 19m 15m
Age 20 40m 7m
Funji
Home
12m
17m
Spicy Town 100m Muxlim
5m
Age 13
7m 3m 16m Action Allstars
Freggers 13m
Taatu
4m Frenzoo
Onverse 9m 24m Girl Sense
8m xm
5m 15m 21m 124m 2m
Home 1m
Cosmopax
135m
sMeet 12m 2009 26m RevNjenz
16m 3.2m
5.2m
xm 1m 26m Habbo
No data shown for worlds 13m
30m
Ourworld
under 1m registered accounts. Outspark 20m 148m
Meez 1.2m
Includes estimates. Gaia 30m
Copyright KZero 2006-2009 3.8m
Stardoll
Meta-place 2m 1.5m 42m
WeeWorld
Howrse Age 15 Roiworld
Thursday, 22 October 2009
Thursday, 22 October 2009

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17. Radar Chart
Live and pending worlds by genre
Thursday, 22 October 2009

18. Virtual worlds
Content creation Socialising/chat
by sector TV/film/books
Konstruction Zone
Shidonni
10yrs old+
Xivio
Pandanda.com DinoKids
kzero.co.uk
Q3 2009
Roblox MiniMonos
Pixie Hollow SuperSecret
Woozworld
VizWoz Chapatiz Casual gaming
Zula Freakatars Fantage
Taatu ZooKazoo
Alice in Wonderland WeeWorld Zoopri
Cars SL Teen Grid Habbo WowzieWorld
Chugginton Muxlim
Live or open beta Funji Neopets
Metaplace Home Freggers sMeet Meez Papermint Tootsville
In development/private beta Bunnytown Nicktropolis Kaneva MyMiniPeeps
20yrs old+ Onverse Poptropica Mini Match
Wiglington and Wenks Yoggurt Club Penguin
There Moshi Monsters
Mycosm Vivaty IMVU Ourworld
vMTV Activeworlds
Twinners
Smallworlds Outspark
Cosmopax Omnidate Elf Island
Multiverse
Camp Pete iheartland
Vastpark Whirled
Sports Planet Soccer Live HiPiHi 30yrs old+ Misc
NFL Rushzone
Home Muxlim
Footee 2010 Action Allstars
Utherverse
Galactik Football SL Club Cooee
Vector City Racers
TechDeck Live SceneCaster
Yoowalk
UpperDeck U Football Superstars Teleplace Trillenium
Empire of Sports Rocketon
Meetius
Bear League
Interzone
Howrse ERepublik Spicy Town
10yrs old+ 20yrs old+ 30yrs old+ 30yrs old+ 20yrs old+ 10yrs old+
KooDooZ Micazook NASA
WilliNilli Geosim
Kiwi Heroes
Handipoints Coaches Centre Twinity
Wonder Rotunda Amazing Worlds
WebbiWorld Chobots Near
Jumpstart NuNu MinyanLand
Garden Party Blue Mars
Whyville
Ecobuddies
Education/ Ekoloko
All Star Babies Mingoville 30yrs old+ Mirror worlds
development Medikidz
CyberTown
WoogiWorld Audree’s World Nurien
Incrediland Garden Buddy C3L3B Gaia
GoSupermodel
Emerald Island Dizzywood
Stardoll Frenzoo
Chamber of Chat
Girl Ambition Black Mamba Webosaurs
RoiWorld 8D
Girl Sense Spineworld
Lola’s Land Star Fever Agency
20yrs old+ Moshi Monsters Free Realms
Digital Dollhouse Worlds
Zwinky (DMC)
FusionFall
Precious Girls Club HipHop’s VW Imagine PodPops
Revnjenz
Robot Galaxy
Planet Cazmo Freaky
Creatures Barbie Girls
Brit Chicks Lego
RideMakerz
Club Pony Pals
Fashion/lifestyle Franktown Rocks Saddle Club
10yrs old+ ToppsTown Buildabearville
Kidzter.com
Webkinz Hot Wheels Roleplay/fantasy/quests
Hello ActionJetz
Kitty Seapals Ty-girls/
Liv World
Beanie
Babies Webkinz Jr.
Music Toys/real world games
Thursday,
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