KZero 'Digital Trends'
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A presentation delivered by Nic Mitham (KZero) for the Enne organised conference called 'Jornada Digital Contents: An EStrategy for the Economic Growth and Innovation' 21st October 2011 at Navarra University Spain.
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KZero 'Digital Trends'
- 1. Digital Content Growth Areas & MarketTrends 2011+ Nic Mitham, CEO KZero FCOM Navarra University, Oct 21 2011
- 2. About KZero Consulting, Analytics, Insight
- 3. KZero services Sectors: Virtual worlds, branded virtual goods, casual/social gaming, 3D gaming, augmented reality Start-ups / Pre-launch: Business planning, market sizing, financial modelling, strategic guidance, launch planning Operational companies: Marketing strategy, product development, user analysis, market entry planning, partnerships/busdev Brands: Media planning, campaign creation, virtual brand strategy, social media monetization strategies For VC’s/Investors: Deal-flow, investment analysis, market sizing
- 4. Clients
- 6. Virtual Worlds Full of Weirdos and Loners
- 10. Virtual Worlds: Sizes by Territory North American South America Westen Europe Eastern Europe Asia Other 5% 6% 11% 7% 3% 26% 10% 29% 6% 6% 16% 34% 10% 37% 14% 9% 8% 15% 11% 33% 33% 7% 34% 28% Age 5 -10 10 - 15 15 - 25 25+ 320m accs 652m 385m 42m Registered Accounts Q2 2011
- 16. YouTube Video: search ‘poptropica’
- 17. Moshi Monsters Tweens Nurtering and Gaming
- 18. YouTube Video: search ‘moshi’
- 19. WeeWorld Tweens & Teens Avatars
- 20. YouTube Video
- 21. Mamba Nation Teenage Immersive SocNet
- 22. YouTube Video: search ‘mamba nation’
- 23. IMVU Teenage+
- 24. YouTube Video: search ‘official imvu’
- 25. Virtual World Social Media Ecosystems
- 32. Virtual Goods Paying for Something that Doesn’t Exist
- 33. WTF?
- 41. There’s Gold in Them Hills
- 48. Gucci in Ameba Pigg
- 50. YouTube Video: Search ‘KZero L’Oreal’
- 51. Virtual Goods vs Advertising ARPPU $8 Virtual Goods Advertising $7 $6 $5 $4 $3 $2 $1 $0 Sep 09 Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep
- 53. YouTube Video: Search ‘minecraft’
- 55. YouTube Video: Search ‘imvu music’
- 58. Simulcasting Virtually Being There
- 62. Metabrands Lady Goo Goo vs Lady Gaga
- 63. YouTube Video: Search ‘lady goo goo’
- 67. Mobile Devices The Trojan Horse
- 68. Average Age of a New Mobile Phone Owner in the UK?
- 69. 8 years old
- 71. Mobile vs Credit Cards Number of (billions) keystrokes to Purchase Completion 4 80 3 60 2 40 1 20 0 0 Credit Cards Mobile Devices Credit Cards Mobile Devices
- 73. Messaging
- 74. Transmedia ConnectedaMedia A Good Story goes Long Way
- 75. Virtual Worlds and Toys Connected Play Community Building Virtual World Downloadable Virtual Goods Toys Real World Sales Virtual Versions, Customization, NPD Virtual Goods Sales Unique Activation Codes
- 76. Virtual Worlds and Media Storyline/Character Extension User/Viewer Relationship Building Virtual World Audience Growth in New Territories Media New Storylines/Characters Pre-Launch Marketing Virtual Goods Sales User Base Growth
- 77. Transmedia Projects in the VW/MMO sectors TV Books Game Consoles VW/MMO Toys and Games Movies
- 79. Augmented Reality Virtual Stuff in the Real World (In your Face!)
- 85. YouTube Video: Search ‘hp augmented reality’
- 86. YouTube Video: Search ‘world builder’
- 87. web: kzero.co.uk twitter: @kzeroworldwide facebook: /kzeroworldswide