Brands and companies using augmented reality.

1. Augmented Reality
Companies using marker-based AR
Monday, 5 July 2010

2. About KZero
Consulting, Analytics, Insight
Monday, 5 July 2010

3. KZero services
Sectors: Virtual worlds, virtual goods, casual gaming, 3D gaming, augmented
reality
Start-ups / Pre-launch: Business planning, market sizing, financial
modelling, strategic guidance, launch planning
Operational companies: Marketing strategy, product development, user
analysis, market entry planning, partnerships/busdev
Brands: Media planning, campaign creation, virtual brand strategy
For VC’s/Investors: Deal-flow, investment analysis, market sizing
Monday, 5 July 2010

4. Clients
Monday, 5 July 2010

5. Media References
Monday, 5 July 2010

6. Brand Tracking: Augmented Reality
4 Adidas (VW) Olympus
John Mayer
Fox (Dollhouse) Ikea Orange IBM (WImbledon)
Benetton AT&T (World Cup)
3.5 Molson Coors
Mazda (2) Lost Valentinos Malaysia Airways
Paramount (Transformers) Peugeot (3008) Esquire Six Flags Home Depot
3 Fox (Night at the Museum) Molson (Dry) Hugo Boss Tissot
Fiat (500C and Linea) Stella L’Oreal Paris
Search Volume Index
Disney (Land) Wrigleys Forever 21
2.5 Eminem
Nissan (370Z) MacDonalds Iron Man 2
Topps (Star Wars)
2
Lego Citroen (C3 Picasso)
USPS Nike Kia (Soul) Disney (Alice in Wonderland)
BMW (Mini) BMW (Z4) Paramount (Star Trek)
1.5
Yahoo (Olympics)
Toyota (IQ)
Nissan (Cube) MacDonalds (McNuggets) Peugeot 5008)
1 Nike (True City)
Ford (Ka) Ray Ban Ubisoft (Assassins Creed)
Muscle Milk
GE (Smart Grid) Doritos (Blink 182)
Hallmark
0.5
Infiniti Adidas Fanta (Virtual Tennis)
MacDonalds (Avatar) Epson
0
Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: Google Trends (Augmented Reality)
Monday, 5 July 2010

7. Brand Tracking: Automobiles
4
3.5
Mazda (2)
Peugeot (3008)
3
Fiat (500C and Linea)
Search Volume Index
2.5
Nissan (370Z)
2 Citroen (C3 Picasso)
Kia (Soul)
BMW (Mini) BMW (Z4)
1.5
Toyota (IQ)
Nissan (Cube) Peugeot 5008)
1
Ford (Ka)
0.5
Infiniti
0
Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: Google Trends (Augmented Reality)
Monday, 5 July 2010

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11. Automobiles: BMW (Z4)
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12. Automobiles: Nissan (Cube)
Monday, 5 July 2010

13. Automobiles: Citroen (Picasso)
Monday, 5 July 2010

14. Automobiles: Fiat
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17. Automobiles: Seat
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18. Automobiles: Mazda
Monday, 5 July 2010

19. Automobiles: Peugoet
Monday, 5 July 2010

20. Brand Tracking: Apparel
4 Adidas (VW)
Benetton
3.5
3 Hugo Boss Tissot
L’Oreal Paris
Search Volume Index
Forever 21
2.5
2
Nike
1.5
1
Ray Ban
Nike (True City)
0.5
Adidas
0
Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: Google Trends (Augmented Reality)
Monday, 5 July 2010

21. Apparel: Adidas
Monday, 5 July 2010

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24. Apparel: Benetton
Monday, 5 July 2010

25. Apparel: Hugo Boss
Monday, 5 July 2010

26. Apparel: Nike
Monday, 5 July 2010

27. Forever 21
Monday, 5 July 2010

28. Tissot
Monday, 5 July 2010

29. Brand Tracking: Media / Entertainment
4 John Mayer
Fox (Dollhouse)
3.5
Lost Valentinos
Paramount (Transformers) Esquire Six Flags
3 Fox (Night at the Museum)
Search Volume Index
Disney (Land)
2.5 Eminem
MacDonalds Iron Man 2
(Star Wars)
2
Disney (Alice in Wonderland)
Paramount (Star Trek)
1.5
Yahoo (Olympics)
MacDonalds (McNuggets)
1
Ubisoft (Assassins Creed)
Doritos (Blink 182)
0.5
MacDonalds (Avatar)
0
Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: Google Trends (Augmented Reality)
Monday, 5 July 2010

30. Media / Entertainment: Doritos
Monday, 5 July 2010

31. Media / Entertainment: Assassins Creed
Monday, 5 July 2010

32. Media / Entertainment: Night at the Museum
Monday, 5 July 2010

33. Media / Entertainment: Transformers
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35. Media / Entertainment:
Star Trek
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40. Media / Entertainment: Six Flags
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44. Brand Tracking: Food / Drink
4
3.5 Molson Coors
3 Molson (Dry)
Stella
Search Volume Index
Wrigleys
2.5
MacDonalds
(Star Wars)
2
1.5
MacDonalds (McNuggets)
1
Doritos (Blink 182) Muscle Milk
0.5
Fanta (Virtual Tennis)
MacDonalds (Avatar)
0
Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: Google Trends (Augmented Reality)
Monday, 5 July 2010

45. Muscle
Milk
Monday, 5 July 2010

46. Brand Tracking: Misc
4 Olympus
Ikea Orange IBM (WImbledon)
AT&T (World Cup)
3.5
Malaysia Airways
Home Depot
3
Search Volume Index
2.5
Topps
2
USPS
1.5
1
Ray Ban
GE (Smart Grid) Hallmark
0.5
Epson
0
Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: Google Trends (Augmented Reality)
Monday, 5 July 2010

47. AT&T World Cup
Monday, 5 July 2010

48. AT&T World Cup
Monday, 5 July 2010

49. Malaysia Airways
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